TikTok
TikTok Shop - Merchandising Strategy Manager, User Growth Operations
TikTok, Seattle, Washington, us, 98127
Overview TikTok Shop - Merchandising Strategy Manager, User Growth Operations
The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users worldwide. We are building platforms, leveraging data and ML models, and providing end-to-end solutions to power the global growth of TikTok Shop. We are seeking a highly strategic and execution‑focused Merchandise Strategy and Operations Manager to lead merchandising efforts for high‑value user segments. This role bridges Product, Supply, and Recommendation teams to ensure the right supply is selected, surfaced, and amplified across TikTok Shop. You’ll shape the product ecosystem that powers our content commerce experience, with direct impact on GMV, user satisfaction, and feed performance.
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully. Responsibilities
Define and lead the merchandising product strategy to match high‑value user segments with relevant and high‑performing supply.
Partner with Supply Chain, Creator, Operations, and Feed Algorithm teams to curate and amplify priority SKUs in the TikTok Shop feed.
Drive product initiatives that help onboard new supply aligned with seasonal trends, user preferences, and lifecycle targeting.
Build tooling and product experiences that allow internal teams to scale curated selection while maintaining user relevance.
Ensure a feedback loop between user engagement signals and merchandising strategy to continuously refine product positioning.
Qualifications
Minimum Qualifications:
5+ years of e-commerce strategy and operations experience, ideally in merchandising, content commerce, or feed/product recommendation spaces.
Strong understanding of content-driven shopping behavior and the interplay between supply, recommendation, and user intent.
Demonstrated ability to lead cross-functional initiatives involving Supply, Algo/Feed, and Operations teams.
Analytical mindset with experience using data to prioritize and optimize SKU selection and feed visibility.
Preferred Qualifications:
Experience in e-commerce merchandising platforms, seller onboarding tools, or buyer-seller matchmaking systems.
About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. Global offices are located in Los Angeles and Singapore, with additional offices around the world.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product helps people express themselves, discover, and connect. We value curiosity, humility, and impact, and encourage a relentless, one-team mindset to achieve breakthroughs.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and perspectives. Our platform connects people globally, and so does our workplace. We celebrate diverse voices and aim to reflect the communities we reach.
TikTok Accommodation TikTok provides reasonable accommodations in our recruitment processes for candidates with disabilities or other protected considerations. If you need assistance, please reach out to us via the accommodation request channel.
Job Information Compensation Description (Annually): The base salary range for this position in the selected city is $104,711 - $192,533 annually. Compensation may vary based on qualifications, skills, competencies, experience, and location. Base pay is part of the total package and may include discretionary bonuses, incentives, and stock units. Benefits vary by location and may include medical, dental, vision insurance, a 401(k) with company match, parental leave, disability coverage, life insurance, wellbeing benefits, and paid time off.
For Los Angeles County (unincorporated) candidates: Qualified applicants with arrest or conviction records will be considered in accordance with all applicable laws, including the Los Angeles County Fair Chance Ordinance and California Fair Chance Act. Criminal history considerations relate to job duties, including client contact, handling confidential information, and exercising sound judgment.
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A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully. Responsibilities
Define and lead the merchandising product strategy to match high‑value user segments with relevant and high‑performing supply.
Partner with Supply Chain, Creator, Operations, and Feed Algorithm teams to curate and amplify priority SKUs in the TikTok Shop feed.
Drive product initiatives that help onboard new supply aligned with seasonal trends, user preferences, and lifecycle targeting.
Build tooling and product experiences that allow internal teams to scale curated selection while maintaining user relevance.
Ensure a feedback loop between user engagement signals and merchandising strategy to continuously refine product positioning.
Qualifications
Minimum Qualifications:
5+ years of e-commerce strategy and operations experience, ideally in merchandising, content commerce, or feed/product recommendation spaces.
Strong understanding of content-driven shopping behavior and the interplay between supply, recommendation, and user intent.
Demonstrated ability to lead cross-functional initiatives involving Supply, Algo/Feed, and Operations teams.
Analytical mindset with experience using data to prioritize and optimize SKU selection and feed visibility.
Preferred Qualifications:
Experience in e-commerce merchandising platforms, seller onboarding tools, or buyer-seller matchmaking systems.
About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. Global offices are located in Los Angeles and Singapore, with additional offices around the world.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product helps people express themselves, discover, and connect. We value curiosity, humility, and impact, and encourage a relentless, one-team mindset to achieve breakthroughs.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and perspectives. Our platform connects people globally, and so does our workplace. We celebrate diverse voices and aim to reflect the communities we reach.
TikTok Accommodation TikTok provides reasonable accommodations in our recruitment processes for candidates with disabilities or other protected considerations. If you need assistance, please reach out to us via the accommodation request channel.
Job Information Compensation Description (Annually): The base salary range for this position in the selected city is $104,711 - $192,533 annually. Compensation may vary based on qualifications, skills, competencies, experience, and location. Base pay is part of the total package and may include discretionary bonuses, incentives, and stock units. Benefits vary by location and may include medical, dental, vision insurance, a 401(k) with company match, parental leave, disability coverage, life insurance, wellbeing benefits, and paid time off.
For Los Angeles County (unincorporated) candidates: Qualified applicants with arrest or conviction records will be considered in accordance with all applicable laws, including the Los Angeles County Fair Chance Ordinance and California Fair Chance Act. Criminal history considerations relate to job duties, including client contact, handling confidential information, and exercising sound judgment.
#J-18808-Ljbffr