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monday.com, Israel

Head of Marketing - monday Service

monday.com, Israel, Chicago, Illinois, United States

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About The Role Strategic Leadership

Define and lead the

end-to-end marketing strategy , tightly aligned with growth and revenue objectives.

Champion the monday Service brand globally—develop positioning that differentiates us in a competitive market.

Growth & Demand Generation

Own all aspects of

demand generation , including inbound/outbound campaigns, performance marketing, and acquisition funnels.

Design and run

experiments , continuously testing creative and analytical strategies to optimize traffic and conversions.

Leverage

Account-Based Marketing (ABM)

to build high-quality pipelines for sales.

Brand & Thought Leadership

Shape the brand voice and identity across channels, increasing awareness and market relevance.

Position monday Service as a

thought leader

through insightful content, PR, case studies, speaking opportunities, and customer success stories.

Proactively explore and integrate

emerging AI tools and marketing technologies

to stay ahead of industry trends and enhance execution.

Analytics & Optimization

Define, monitor, and report on

key marketing KPIs , using data to guide decisions and iterate rapidly.

Manage a significant marketing budget with a focus on

ROI and efficiency .

Cross-Functional Collaboration

Partner closely with

product, sales, and marketing teams

across the organization to align strategy and execution.

Coordinate with

regional teams

to ensure localization, brand consistency, and effective event execution.

Your Experience & Skills

10+ years of progressive marketing experience, including leadership roles in

high-growth B2B SaaS companies .

A proven track record of

scaling global brands

and products successfully into new markets.

Mastery across key marketing disciplines: demand generation, performance marketing, ABM, brand building, and content strategy.

Strong strategic thinking with a

hands-on, entrepreneurial approach —comfortable operating with autonomy.

Passion for innovation and

openness to AI tools

and emerging marketing technologies.

Exceptional communication and collaboration skills across functions and levels.

At monday.com, we foster a culture of curiosity, innovation, and bold thinking. As the marketing lead for monday Service, you’ll be part of a passionate and talented team, work on global campaigns that make an impact, and help shape the future of service management for modern organizations.

monday.com is an equal opportunity employer and bans discrimination and harassment of any kind. All qualified applicants will be considered for employment regardless of any personal characteristic. We encourage candidates from all backgrounds to apply, regardless of race, religion, national origin, ethnicity, sexual orientation, gender identity, age, marital status, family or parental status, disability or any other status protected by law. If you may require accommodation for any part of the recruitment process, please send a request to accommodations@monday.com. All requests for accommodation are treated confidentially, as practical and permitted by law.

Meet the GTM team As we are doubling down on our multi-product strategy, we are forming a GTM (go-to-market) team for our more advanced products (CRM & Dev). The GTM Manager role is a significant part of the team. We are looking for a talented, experienced and all-around player who is eager to dive deep into multiple business areas to help develop and promote the product through the CRO organization and our client base.

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