Chesapeake Utilities Corporation
Senior Marketing Manager, Platform Product
Chesapeake Utilities Corporation, Austin, Texas, us, 78716
Overview
At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. If you're excited by testing new technologies and thriving in a fast-paced, innovative environment, we’d love to hear from you! The Senior Marketing Manager, Platform Product is a central figure within Macmillan Learning's marketing organization. This product marketing expert serves as a trusted expert in developing go-to-market initiatives that reflect a deep understanding of market trends, customer needs, buyers, use cases, and differentiated positioning and messaging. The candidate should demonstrate a track record of creating scalable feedback loops that inform market needs, ensure effective positioning and messaging, and deliver revenue and activation results. This role reports directly to the VP of Marketing Strategy and works closely with stakeholders in Product, Learning Science, Discipline Marketing, Market Development, Brand Experience, and Discipline Strategy Teams to develop strategic plans for go-to-market strategies for Platform solutions, craft tactical marketing campaigns, communicate product value, and identify discipline and course-level technology marketing strategies that address current markets and product capabilities. This role does not have managerial responsibilities. We encourage applicants who may not meet every qualification to apply if you believe you can contribute meaningfully to the team. We value diverse experiences and perspectives and are committed to building a workplace where everyone can do their best work. Responsibilities
Go-to-Market Strategy
— Develop and lead go-to-market strategies for Macmillan Learning's technology platforms. Synthesize market and product data to develop strategic marketing plans that inform marketing campaigns and ensure technology and enterprise solutions meet revenue and activation goals. Lead cross-functional go-to-market teams to inform product development roadmaps, position new products, features, and capabilities to the market. Build key themes and stories to support product launches and releases. Understand and contribute to product and feature positioning and messaging to differentiate Macmillan Learning's Platform solutions. Positioning and Messaging
— Synthesize market insights to create effectively segmented positioning, draft personas, and messaging that communicates technical concepts through use cases and storytelling. Provide product information and stories to inform channel and discipline marketing campaigns, content development, website strategies, webinars, and other demand-gen tactics. Develop key positioning and messaging documents, competitive analyses, sales enablement materials, and data sheets. Voice of the Market
— Be the central voice for market information from prospects and customers, guiding market segmentation, competitive landscape, differentiators, and opportunities. Create scalable internal feedback loops to understand customer needs, inform product roadmap, ensure message efficacy, and deliver solutions. Provide market research feedback to product management teams. Plan, execute, and synthesize market research with Market Development, LSI, and Product teams. Analyze adopter-flows and recommend mechanisms for frictionless buyer and onboarding processes to increase adoption and usage. Sales Enablement
— Partner with discipline marketing, product teams, and sales to create standardized sales tools, training, and insights that reinforce product value and help win new business. Create and deliver templates for sales presentations, battlecards, product positioning guides, and competitive intelligence that can be customized for specific disciplines while aligning with marketing strategies. Qualifications
Required
— Bachelors Degree; minimum of 2 years product marketing experience (any industry); strong written and verbal communication skills across departments; team-oriented with cross-functional experience; ability to analyze data to identify objectives and pathways; ability to work independently in ambiguous situations; ability to quickly identify and respond to market trends; technically savvy with deep product knowledge; strong presentation skills. Preferred
— Knowledge of PowerBI and Salesforce; excellent communicator and cross-functional partner; 3–5 years technology product marketing, SAAS experience; experience with AI-supported marketing workflows, tools, and analytics; Product Marketing Alliance certification. Compensation and Benefits
Salary Range: 115,000 - 130,000 Exemption Status: Exempt Physical Requirements: periodic close concentration, ability to multi-task; travel about 15% seasonally; overtime as needed Benefits: comprehensive health benefits, 401k, PTO and holidays, EAP, Education Assistance, and more Macmillan Learning is an Equal Opportunity Employer. We are committed to inclusive hiring across diverse backgrounds and viewpoints. For more information on our Diversity, Equity, and Inclusion initiatives, please refer to our materials.
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At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. If you're excited by testing new technologies and thriving in a fast-paced, innovative environment, we’d love to hear from you! The Senior Marketing Manager, Platform Product is a central figure within Macmillan Learning's marketing organization. This product marketing expert serves as a trusted expert in developing go-to-market initiatives that reflect a deep understanding of market trends, customer needs, buyers, use cases, and differentiated positioning and messaging. The candidate should demonstrate a track record of creating scalable feedback loops that inform market needs, ensure effective positioning and messaging, and deliver revenue and activation results. This role reports directly to the VP of Marketing Strategy and works closely with stakeholders in Product, Learning Science, Discipline Marketing, Market Development, Brand Experience, and Discipline Strategy Teams to develop strategic plans for go-to-market strategies for Platform solutions, craft tactical marketing campaigns, communicate product value, and identify discipline and course-level technology marketing strategies that address current markets and product capabilities. This role does not have managerial responsibilities. We encourage applicants who may not meet every qualification to apply if you believe you can contribute meaningfully to the team. We value diverse experiences and perspectives and are committed to building a workplace where everyone can do their best work. Responsibilities
Go-to-Market Strategy
— Develop and lead go-to-market strategies for Macmillan Learning's technology platforms. Synthesize market and product data to develop strategic marketing plans that inform marketing campaigns and ensure technology and enterprise solutions meet revenue and activation goals. Lead cross-functional go-to-market teams to inform product development roadmaps, position new products, features, and capabilities to the market. Build key themes and stories to support product launches and releases. Understand and contribute to product and feature positioning and messaging to differentiate Macmillan Learning's Platform solutions. Positioning and Messaging
— Synthesize market insights to create effectively segmented positioning, draft personas, and messaging that communicates technical concepts through use cases and storytelling. Provide product information and stories to inform channel and discipline marketing campaigns, content development, website strategies, webinars, and other demand-gen tactics. Develop key positioning and messaging documents, competitive analyses, sales enablement materials, and data sheets. Voice of the Market
— Be the central voice for market information from prospects and customers, guiding market segmentation, competitive landscape, differentiators, and opportunities. Create scalable internal feedback loops to understand customer needs, inform product roadmap, ensure message efficacy, and deliver solutions. Provide market research feedback to product management teams. Plan, execute, and synthesize market research with Market Development, LSI, and Product teams. Analyze adopter-flows and recommend mechanisms for frictionless buyer and onboarding processes to increase adoption and usage. Sales Enablement
— Partner with discipline marketing, product teams, and sales to create standardized sales tools, training, and insights that reinforce product value and help win new business. Create and deliver templates for sales presentations, battlecards, product positioning guides, and competitive intelligence that can be customized for specific disciplines while aligning with marketing strategies. Qualifications
Required
— Bachelors Degree; minimum of 2 years product marketing experience (any industry); strong written and verbal communication skills across departments; team-oriented with cross-functional experience; ability to analyze data to identify objectives and pathways; ability to work independently in ambiguous situations; ability to quickly identify and respond to market trends; technically savvy with deep product knowledge; strong presentation skills. Preferred
— Knowledge of PowerBI and Salesforce; excellent communicator and cross-functional partner; 3–5 years technology product marketing, SAAS experience; experience with AI-supported marketing workflows, tools, and analytics; Product Marketing Alliance certification. Compensation and Benefits
Salary Range: 115,000 - 130,000 Exemption Status: Exempt Physical Requirements: periodic close concentration, ability to multi-task; travel about 15% seasonally; overtime as needed Benefits: comprehensive health benefits, 401k, PTO and holidays, EAP, Education Assistance, and more Macmillan Learning is an Equal Opportunity Employer. We are committed to inclusive hiring across diverse backgrounds and viewpoints. For more information on our Diversity, Equity, and Inclusion initiatives, please refer to our materials.
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