Launch Potato
Lead ML Engineer, Recommendation Systems
Launch Potato, Salt Lake City, Utah, United States, 84193
Overview
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Lead ML Engineer, Recommendation Systems
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Launch Potato . Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. We’re hiring a Machine Learning Engineer (Recommendation Systems) to build the personalization engine behind our portfolio of brands. You’ll design, deploy, and scale ML systems that power real-time recommendations across millions of user journeys. This role gives you the chance to work on systems serving 100M+ predictions daily, directly impacting engagement, retention, and revenue at scale. BASE SALARY:
$130,000–$250,000 per year, paid semi-monthly
Responsibilities YOU WILL:
Drive business growth by building and optimizing the recommendation systems that personalize experiences for millions of users daily. You’ll own the modeling, feature engineering, data pipelines, and experimentation that make personalization smarter, faster, and more impactful.
Build and deploy ML models serving 100M+ predictions per day to personalize user experiences at scale
Enhance data processing pipelines (Spark, Beam, Dask) with efficiency and reliability improvements
Design ranking algorithms that balance relevance, diversity, and revenue
Deliver real-time personalization with latency
Run statistically rigorous A/B tests to measure true business impact
Optimize for latency, throughput, and cost efficiency in production
Partner with product, engineering, and analytics to launch high-impact personalization features
Implement monitoring systems and maintain clear ownership for model reliability
Qualifications MUST HAVE
You’ve shipped large-scale ML systems into production that power personalization at scale
Experience deploying ML systems serving 100M+ predictions daily
Strong background in ranking algorithms (collaborative filtering, learning-to-rank, deep learning)
Proficiency with Python and ML frameworks (TensorFlow or PyTorch)
Skilled with SQL and modern data warehouses (Snowflake, BigQuery, Redshift) plus data lakes
Familiarity with distributed computing (Spark, Ray) and LLM/AI Agent frameworks
Track record of improving business KPIs via ML-powered personalization
Experience with A/B testing platforms and experiment logging best practices
Competencies
Technical Mastery: You know ML architecture, deployment, and tradeoffs inside out
Experimentation Infrastructure: You set up systems for rapid testing and retraining (MLflow, W&B)
Impact-Driven: You design models that move revenue, retention, or engagement
Collaborative: You thrive working with engineers, PMs, and analysts to scope features
Analytical Thinking: You break down data trends and design rigorous test methodologies
Ownership Mentality: You own your models post-deployment and continuously improve them
Execution-Oriented: You deliver production-grade systems quickly without sacrificing rigor
Curious & Innovative: You stay on top of ML advances and apply them to personalization
Compensation & Benefits Total Compensation: Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, with future increases based on company and personal performance.
Equal Opportunity Launch Potato is committed to an Equal Employment Opportunity (EEO) philosophy and to fostering a diverse and inclusive workforce. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, disability, or other legally protected characteristics.
Want to accelerate your career? Apply now!
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Engineering and Information Technology
Industries: Advertising Services
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Join to apply for the
Lead ML Engineer, Recommendation Systems
role at
Launch Potato . Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. We’re hiring a Machine Learning Engineer (Recommendation Systems) to build the personalization engine behind our portfolio of brands. You’ll design, deploy, and scale ML systems that power real-time recommendations across millions of user journeys. This role gives you the chance to work on systems serving 100M+ predictions daily, directly impacting engagement, retention, and revenue at scale. BASE SALARY:
$130,000–$250,000 per year, paid semi-monthly
Responsibilities YOU WILL:
Drive business growth by building and optimizing the recommendation systems that personalize experiences for millions of users daily. You’ll own the modeling, feature engineering, data pipelines, and experimentation that make personalization smarter, faster, and more impactful.
Build and deploy ML models serving 100M+ predictions per day to personalize user experiences at scale
Enhance data processing pipelines (Spark, Beam, Dask) with efficiency and reliability improvements
Design ranking algorithms that balance relevance, diversity, and revenue
Deliver real-time personalization with latency
Run statistically rigorous A/B tests to measure true business impact
Optimize for latency, throughput, and cost efficiency in production
Partner with product, engineering, and analytics to launch high-impact personalization features
Implement monitoring systems and maintain clear ownership for model reliability
Qualifications MUST HAVE
You’ve shipped large-scale ML systems into production that power personalization at scale
Experience deploying ML systems serving 100M+ predictions daily
Strong background in ranking algorithms (collaborative filtering, learning-to-rank, deep learning)
Proficiency with Python and ML frameworks (TensorFlow or PyTorch)
Skilled with SQL and modern data warehouses (Snowflake, BigQuery, Redshift) plus data lakes
Familiarity with distributed computing (Spark, Ray) and LLM/AI Agent frameworks
Track record of improving business KPIs via ML-powered personalization
Experience with A/B testing platforms and experiment logging best practices
Competencies
Technical Mastery: You know ML architecture, deployment, and tradeoffs inside out
Experimentation Infrastructure: You set up systems for rapid testing and retraining (MLflow, W&B)
Impact-Driven: You design models that move revenue, retention, or engagement
Collaborative: You thrive working with engineers, PMs, and analysts to scope features
Analytical Thinking: You break down data trends and design rigorous test methodologies
Ownership Mentality: You own your models post-deployment and continuously improve them
Execution-Oriented: You deliver production-grade systems quickly without sacrificing rigor
Curious & Innovative: You stay on top of ML advances and apply them to personalization
Compensation & Benefits Total Compensation: Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, with future increases based on company and personal performance.
Equal Opportunity Launch Potato is committed to an Equal Employment Opportunity (EEO) philosophy and to fostering a diverse and inclusive workforce. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, disability, or other legally protected characteristics.
Want to accelerate your career? Apply now!
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Engineering and Information Technology
Industries: Advertising Services
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