Launch Potato
Overview
Join to apply for the
Lead ML Engineer, Recommendation Systems
role at
Launch Potato Launch Potato is a profitable digital media company reaching 30M+ monthly visitors across brands like FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, we connect consumers with leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning 15+ countries, we foster a fast, high-performance culture focused on speed, ownership, and measurable impact. Why Join Us
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. We convert audience attention into action through data, machine learning, and continuous optimization. You’ll build the personalization engine behind our portfolio of brands, designing, deploying, and scaling ML systems that power real-time recommendations across millions of user journeys and 100M+ predictions daily, directly impacting engagement, retention, and revenue at scale. Base Salary
BASE SALARY:
$130,000–$250,000 per year, paid semi-monthly Must Have
MUST HAVE You’ve shipped large-scale ML systems into production that power personalization at scale. You’re fluent in ranking algorithms and know how to turn data into engagement and conversions. Specifically: 7+ years building and scaling production ML systems with measurable business impact Experience deploying ML systems serving 100M+ predictions daily Strong background in ranking algorithms (collaborative filtering, learning-to-rank, deep learning) Proficiency with Python and ML frameworks (TensorFlow or PyTorch) Skilled with SQL and modern data warehouses (Snowflake, BigQuery, Redshift) plus data lakes Familiarity with distributed computing (Spark, Ray) and LLM/AI Agent frameworks Track record of improving business KPIs via ML-powered personalization Experience with A/B testing platforms and experiment logging best practices Your Role
Your mission: Drive business growth by building and optimizing the recommendation systems that personalize experiences for millions of users daily. You’ll own modeling, feature engineering, data pipelines, and experimentation to make personalization smarter, faster, and more impactful. Outcomes
Build and deploy ML models serving 100M+ predictions per day to personalize user experiences at scale Enhance data processing pipelines (Spark, Beam, Dask) with efficiency and reliability improvements Design ranking algorithms that balance relevance, diversity, and revenue Deliver real-time personalization with latency
Run statistically rigorous A/B tests to measure true business impact Optimize for latency, throughput, and cost efficiency in production Partner with product, engineering, and analytics to launch high-impact personalization features Implement monitoring systems and maintain clear ownership for model reliability Competencies
Technical Mastery: You know ML architecture, deployment, and tradeoffs inside out Experimentation Infrastructure: You set up systems for rapid testing and retraining (MLflow, W&B) Impact-Driven: You design models that move revenue, retention, or engagement Collaborative: You thrive working with engineers, PMs, and analysts to scope features Analytical Thinking: You break down data trends and design rigorous test methodologies Ownership Mentality: You own your models post-deployment and continuously improve them Execution-Oriented: You deliver production-grade systems quickly without sacrificing rigor Curious & Innovative: You stay on top of ML advances and apply them to personalization Total Compensation
Total Compensation
— Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, with future increases based on company and personal performance. Want to accelerate your career?
Apply now! We are committed to a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity employer and value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability status, or other legally protected characteristics. Seniority level
Mid-Senior level Employment type
Full-time Job function
Engineering and Information Technology Industries: Advertising Services Referral notes and related postings are provided for context only and do not form part of the job description.
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Join to apply for the
Lead ML Engineer, Recommendation Systems
role at
Launch Potato Launch Potato is a profitable digital media company reaching 30M+ monthly visitors across brands like FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, we connect consumers with leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning 15+ countries, we foster a fast, high-performance culture focused on speed, ownership, and measurable impact. Why Join Us
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. We convert audience attention into action through data, machine learning, and continuous optimization. You’ll build the personalization engine behind our portfolio of brands, designing, deploying, and scaling ML systems that power real-time recommendations across millions of user journeys and 100M+ predictions daily, directly impacting engagement, retention, and revenue at scale. Base Salary
BASE SALARY:
$130,000–$250,000 per year, paid semi-monthly Must Have
MUST HAVE You’ve shipped large-scale ML systems into production that power personalization at scale. You’re fluent in ranking algorithms and know how to turn data into engagement and conversions. Specifically: 7+ years building and scaling production ML systems with measurable business impact Experience deploying ML systems serving 100M+ predictions daily Strong background in ranking algorithms (collaborative filtering, learning-to-rank, deep learning) Proficiency with Python and ML frameworks (TensorFlow or PyTorch) Skilled with SQL and modern data warehouses (Snowflake, BigQuery, Redshift) plus data lakes Familiarity with distributed computing (Spark, Ray) and LLM/AI Agent frameworks Track record of improving business KPIs via ML-powered personalization Experience with A/B testing platforms and experiment logging best practices Your Role
Your mission: Drive business growth by building and optimizing the recommendation systems that personalize experiences for millions of users daily. You’ll own modeling, feature engineering, data pipelines, and experimentation to make personalization smarter, faster, and more impactful. Outcomes
Build and deploy ML models serving 100M+ predictions per day to personalize user experiences at scale Enhance data processing pipelines (Spark, Beam, Dask) with efficiency and reliability improvements Design ranking algorithms that balance relevance, diversity, and revenue Deliver real-time personalization with latency
Run statistically rigorous A/B tests to measure true business impact Optimize for latency, throughput, and cost efficiency in production Partner with product, engineering, and analytics to launch high-impact personalization features Implement monitoring systems and maintain clear ownership for model reliability Competencies
Technical Mastery: You know ML architecture, deployment, and tradeoffs inside out Experimentation Infrastructure: You set up systems for rapid testing and retraining (MLflow, W&B) Impact-Driven: You design models that move revenue, retention, or engagement Collaborative: You thrive working with engineers, PMs, and analysts to scope features Analytical Thinking: You break down data trends and design rigorous test methodologies Ownership Mentality: You own your models post-deployment and continuously improve them Execution-Oriented: You deliver production-grade systems quickly without sacrificing rigor Curious & Innovative: You stay on top of ML advances and apply them to personalization Total Compensation
Total Compensation
— Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, with future increases based on company and personal performance. Want to accelerate your career?
Apply now! We are committed to a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity employer and value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability status, or other legally protected characteristics. Seniority level
Mid-Senior level Employment type
Full-time Job function
Engineering and Information Technology Industries: Advertising Services Referral notes and related postings are provided for context only and do not form part of the job description.
#J-18808-Ljbffr