Great HealthWorks
Associate Manager, Email SMS Marketing
Great HealthWorks, Fort Lauderdale, Florida, us, 33336
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Associate Manager, Email SMS Marketing
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Great HealthWorks Overview
Join to apply for the
Associate Manager, Email SMS Marketing
role at
Great HealthWorks . What You Will Do
Campaign Implementation: Create and execute email/SMS marketing campaigns from initial brief to deployment, ensuring accuracy and timely delivery. Ensure all email templates are on-brand, responsive for mobile, thoroughly tested and optimized for deliverability. Set up and manage email/SMS automation workflows (e.g., welcome series, cart abandonment, re-engagement, etc.). Content Creation: Develop engaging email copy, subject lines, and provide recommendations on visuals that resonate with the audience while adhering to brand guidelines. Develop concise and impactful SMS messages that capture attention quickly and convey clear calls to action, considering character limitations. Segmentation & Personalization: Manage and optimize email/SMS lists, including segmentation based on customer data, behavior, demographics, and purchase history. Ensure proper integration of dynamic content, personalized offers, and product recommendations. Testing & Optimization: Conduct A/B testing on subject lines, email content, calls-to-action, send times, and SMS send times, to improve engagement rates. Analyze performance and provide actionable insights for optimization (open rates, click-through rates, conversion rates, etc.). Compliance & Deliverability: Monitor and ensure emails comply with CAN-SPAM, GDPR, and other email marketing regulations. Work with Martech to maintain and improve deliverability, ensuring emails land in inboxes. Analytics & Reporting: Track, measure, and report on the performance of all email/SMS marketing campaigns. Develop dashboards to showcase KPIs such as open rates, click-through rates, conversion rates, bounce rates, and unsubscribe rates and send times. Present findings to the marketing team and suggest improvements based on data insights. Cross-Functional Collaboration: Collaborate with design, copywriting, and product teams to align on campaign objectives and ensure cohesive messaging. Coordinate with the creative team and Brand Managers to ensure all assets (copy, images, etc.) are in line with campaign objectives. Perform other duties as assigned What We Offer
Amazing opportunities for career progression Dynamic, fun, entrepreneurial and diverse culture Medical (Choice Plus or HSA) & Prescription Drug, Dental (DHMO or DPPO), Vision, and Ancillary options Health and wellness are a top priority – committed to self-care 401(k) (100% match (dollar-for-dollar) up to 6% of salary deferrals) Generous Paid Time Off and Paid Holidays Health Savings Account (company contributes $65 monthly) Employee Assistance Program Business casual atmosphere – jeans and sneakers are okay by us What You Bring To The Table
Bachelor’s degree in Marketing, Business, Communications, or related field. 2+ years of experience in email marketing and/or SMS marketing Hands-on experience with email/SMS marketing platforms such as Mailchimp, Yotpo, Klaviyo, HubSpot, DotDigital or similar. Strong understanding of email marketing best practices, deliverability, and A/B testing. Proficiency in HTML/CSS for email template creation and troubleshooting. Knowledge of segmentation and personalization strategies for both email and SMS Strong analytical skills with the ability to translate data into actionable insights. Excellent written and verbal communication skills. EOE, DFWP Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing Industries
Wellness and Fitness Services EOE, DFWP
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Associate Manager, Email SMS Marketing
role at
Great HealthWorks Overview
Join to apply for the
Associate Manager, Email SMS Marketing
role at
Great HealthWorks . What You Will Do
Campaign Implementation: Create and execute email/SMS marketing campaigns from initial brief to deployment, ensuring accuracy and timely delivery. Ensure all email templates are on-brand, responsive for mobile, thoroughly tested and optimized for deliverability. Set up and manage email/SMS automation workflows (e.g., welcome series, cart abandonment, re-engagement, etc.). Content Creation: Develop engaging email copy, subject lines, and provide recommendations on visuals that resonate with the audience while adhering to brand guidelines. Develop concise and impactful SMS messages that capture attention quickly and convey clear calls to action, considering character limitations. Segmentation & Personalization: Manage and optimize email/SMS lists, including segmentation based on customer data, behavior, demographics, and purchase history. Ensure proper integration of dynamic content, personalized offers, and product recommendations. Testing & Optimization: Conduct A/B testing on subject lines, email content, calls-to-action, send times, and SMS send times, to improve engagement rates. Analyze performance and provide actionable insights for optimization (open rates, click-through rates, conversion rates, etc.). Compliance & Deliverability: Monitor and ensure emails comply with CAN-SPAM, GDPR, and other email marketing regulations. Work with Martech to maintain and improve deliverability, ensuring emails land in inboxes. Analytics & Reporting: Track, measure, and report on the performance of all email/SMS marketing campaigns. Develop dashboards to showcase KPIs such as open rates, click-through rates, conversion rates, bounce rates, and unsubscribe rates and send times. Present findings to the marketing team and suggest improvements based on data insights. Cross-Functional Collaboration: Collaborate with design, copywriting, and product teams to align on campaign objectives and ensure cohesive messaging. Coordinate with the creative team and Brand Managers to ensure all assets (copy, images, etc.) are in line with campaign objectives. Perform other duties as assigned What We Offer
Amazing opportunities for career progression Dynamic, fun, entrepreneurial and diverse culture Medical (Choice Plus or HSA) & Prescription Drug, Dental (DHMO or DPPO), Vision, and Ancillary options Health and wellness are a top priority – committed to self-care 401(k) (100% match (dollar-for-dollar) up to 6% of salary deferrals) Generous Paid Time Off and Paid Holidays Health Savings Account (company contributes $65 monthly) Employee Assistance Program Business casual atmosphere – jeans and sneakers are okay by us What You Bring To The Table
Bachelor’s degree in Marketing, Business, Communications, or related field. 2+ years of experience in email marketing and/or SMS marketing Hands-on experience with email/SMS marketing platforms such as Mailchimp, Yotpo, Klaviyo, HubSpot, DotDigital or similar. Strong understanding of email marketing best practices, deliverability, and A/B testing. Proficiency in HTML/CSS for email template creation and troubleshooting. Knowledge of segmentation and personalization strategies for both email and SMS Strong analytical skills with the ability to translate data into actionable insights. Excellent written and verbal communication skills. EOE, DFWP Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing Industries
Wellness and Fitness Services EOE, DFWP
#J-18808-Ljbffr