SKF Group
Overview
Location: Blue Bell, PA Salary Range: $123,000.00 to $150,000.00 We are seeking a Marketing & Communication Manager NAM to help drive our brand forward in North America. As the Marketing & Communication Manager for North America, you will lead regional marketing efforts for our Tier 1 automotive brands. This strategic role focuses on increasing brand visibility, driving customer engagement, and enabling sales through tailored marketing initiatives. You’ll collaborate across global and regional teams to ensure consistent messaging and impactful execution. About SKF: SKF, reducing friction since 1907, re-imagining rotation for a better tomorrow. SKF is on pace to decarbonize all its production facilities by 2030 and is committed to a culture of belonging and inclusion. Learn about SKF at www.skf.com. Reports to: Vehicle Aftermarket Sales NAM Job ID: 22821 We are an equal opportunity employer committed to diversity and inclusion. By applying, you acknowledge how SKF treats candidate data. Key Responsibilities
Develop and execute integrated regional marketing plans aligned with global marketing strategies and regional business goals. Adapt and create marketing content, sales enablement tools, and website materials to support the North America regional sales team. Strategize, build, and execute field campaigns using digital advertising, email marketing, and other channels to promote products and services. Plan and manage regional events, trade shows, and online events to generate leads and strengthen customer relationships. Localize regional campaigns and content for regional relevance across digital, print, and in-store channels. Manage co-op and MDF (Market Development Funds) programs with key accounts and distribution partners. Collaborate cross-functionally with product, sales, and global marketing teams to ensure consistent messaging and execution. Monitor regional marketing trends, competitor activity, and customer insights to inform strategic decisions. Track and report on performance metrics (ROI, engagement, conversion) for all regional marketing activities. Who You Are
Bachelor’s degree in Marketing, Advertising, Communications, or related field 5+ years of experience in marketing, preferably within the automotive aftermarket or a related industry Proven success in developing and executing regional marketing strategies and campaigns Experience working with sales teams, channel partners, and distribution networks Strong project management and cross-functional collaboration skills Expertise in trade marketing, brand partnerships, and customer engagement Proficiency in CRM and marketing automation platforms (e.g., Salesforce, HubSpot) and analytics tools (e.g., Google Analytics) Willingness to travel within the region (up to 40%) What You Can Expect
Creative and Dynamic Environment: Innovation and creativity are at the core of our work. Cross-Functional Engagement: Collaborate across engineering, technology, manufacturing, and front-line teams. Global Collaboration: Opportunities for technical networking with experts from around the world. Diverse Cultural Leadership: Lead and inspire teams across diverse cultures. Professional Growth: Continuous learning and development opportunities to advance your skills and career. What You’ll Love About SKF : Rest and Relaxation, generous PTO and holidays; flexible work options where available; focus on work/life integration and diversity, equity, and inclusion; comprehensive benefits including health options, life insurance, disability coverage, and more; retirement savings with employer contributions. Equity and inclusion statements: SKF provides equal employment and affirmative action opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. By applying to this job you acknowledge how SKF treats candidate data. Click HERE to review the SKF Data Privacy Consent Statement.
#J-18808-Ljbffr
Location: Blue Bell, PA Salary Range: $123,000.00 to $150,000.00 We are seeking a Marketing & Communication Manager NAM to help drive our brand forward in North America. As the Marketing & Communication Manager for North America, you will lead regional marketing efforts for our Tier 1 automotive brands. This strategic role focuses on increasing brand visibility, driving customer engagement, and enabling sales through tailored marketing initiatives. You’ll collaborate across global and regional teams to ensure consistent messaging and impactful execution. About SKF: SKF, reducing friction since 1907, re-imagining rotation for a better tomorrow. SKF is on pace to decarbonize all its production facilities by 2030 and is committed to a culture of belonging and inclusion. Learn about SKF at www.skf.com. Reports to: Vehicle Aftermarket Sales NAM Job ID: 22821 We are an equal opportunity employer committed to diversity and inclusion. By applying, you acknowledge how SKF treats candidate data. Key Responsibilities
Develop and execute integrated regional marketing plans aligned with global marketing strategies and regional business goals. Adapt and create marketing content, sales enablement tools, and website materials to support the North America regional sales team. Strategize, build, and execute field campaigns using digital advertising, email marketing, and other channels to promote products and services. Plan and manage regional events, trade shows, and online events to generate leads and strengthen customer relationships. Localize regional campaigns and content for regional relevance across digital, print, and in-store channels. Manage co-op and MDF (Market Development Funds) programs with key accounts and distribution partners. Collaborate cross-functionally with product, sales, and global marketing teams to ensure consistent messaging and execution. Monitor regional marketing trends, competitor activity, and customer insights to inform strategic decisions. Track and report on performance metrics (ROI, engagement, conversion) for all regional marketing activities. Who You Are
Bachelor’s degree in Marketing, Advertising, Communications, or related field 5+ years of experience in marketing, preferably within the automotive aftermarket or a related industry Proven success in developing and executing regional marketing strategies and campaigns Experience working with sales teams, channel partners, and distribution networks Strong project management and cross-functional collaboration skills Expertise in trade marketing, brand partnerships, and customer engagement Proficiency in CRM and marketing automation platforms (e.g., Salesforce, HubSpot) and analytics tools (e.g., Google Analytics) Willingness to travel within the region (up to 40%) What You Can Expect
Creative and Dynamic Environment: Innovation and creativity are at the core of our work. Cross-Functional Engagement: Collaborate across engineering, technology, manufacturing, and front-line teams. Global Collaboration: Opportunities for technical networking with experts from around the world. Diverse Cultural Leadership: Lead and inspire teams across diverse cultures. Professional Growth: Continuous learning and development opportunities to advance your skills and career. What You’ll Love About SKF : Rest and Relaxation, generous PTO and holidays; flexible work options where available; focus on work/life integration and diversity, equity, and inclusion; comprehensive benefits including health options, life insurance, disability coverage, and more; retirement savings with employer contributions. Equity and inclusion statements: SKF provides equal employment and affirmative action opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. By applying to this job you acknowledge how SKF treats candidate data. Click HERE to review the SKF Data Privacy Consent Statement.
#J-18808-Ljbffr