Walmart
Overview
(USA) Director, Brand Management - Fashion at Walmart. This role focuses on leading brand strategy for Walmart's Women’s Fashion category, shaping brand stories and aligning product strategy with customer insights. This range is provided by Walmart. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$132,000.00/yr - $264,000.00/yr What You’ll Do
As a Director of Brand Strategy for Women’s Fashion, you’ll lead the vision, positioning, and strategic roadmap for one of Walmart’s most exciting and dynamic categories. Partner with merchandising, design, marketing, and sourcing teams to shape compelling brand stories, align product strategies with customer insights, and ensure consistent execution across every customer touchpoint—both in-store and online. You’ll work at the intersection of creativity and strategy—identifying opportunities, guiding brand evolution, and delivering experiences that inspire customers and drive growth. This role balances long-term brand building with near-term results. You’ll Make an Impact By: Setting Brand Direction: Define and refine the brand’s positioning, voice, and customer promise to ensure relevance, differentiation, and loyalty. Driving Strategic Planning: Develop annual and seasonal brand strategies in partnership with cross-functional teams, ensuring alignment with merchandising and business priorities. Leading Go-to-Market Execution: Oversee the creation of integrated marketing and storytelling plans that bring the brand to life across channels. Influencing Product Strategy: Collaborate with design and merchandising to align assortments with brand objectives, trend insights, and customer needs. Managing Performance: Establish KPIs, track results, and use data to refine strategies for growth, engagement, and profitability. Building Partnerships: Foster strong relationships with internal stakeholders and external partners to ensure seamless brand execution and innovation. Leading a Team: Inspire and develop a high-performing team, providing direction, feedback, and opportunities for growth. Qualifications
Bachelor’s degree in Business, Marketing, Design, or related field (Master’s preferred). 7+ years’ experience in brand strategy, merchandising, product development, or marketing—fashion industry experience preferred. Proven success in developing and executing brand strategies that deliver measurable results. Strong business acumen with the ability to translate insights into action. Excellent communication skills with the ability to influence at all levels. Experience managing cross-functional initiatives and teams. Location
Primary Location: 45 W 25Th St, New York, NY 10010, United States Other information
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and have a no-tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
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(USA) Director, Brand Management - Fashion at Walmart. This role focuses on leading brand strategy for Walmart's Women’s Fashion category, shaping brand stories and aligning product strategy with customer insights. This range is provided by Walmart. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$132,000.00/yr - $264,000.00/yr What You’ll Do
As a Director of Brand Strategy for Women’s Fashion, you’ll lead the vision, positioning, and strategic roadmap for one of Walmart’s most exciting and dynamic categories. Partner with merchandising, design, marketing, and sourcing teams to shape compelling brand stories, align product strategies with customer insights, and ensure consistent execution across every customer touchpoint—both in-store and online. You’ll work at the intersection of creativity and strategy—identifying opportunities, guiding brand evolution, and delivering experiences that inspire customers and drive growth. This role balances long-term brand building with near-term results. You’ll Make an Impact By: Setting Brand Direction: Define and refine the brand’s positioning, voice, and customer promise to ensure relevance, differentiation, and loyalty. Driving Strategic Planning: Develop annual and seasonal brand strategies in partnership with cross-functional teams, ensuring alignment with merchandising and business priorities. Leading Go-to-Market Execution: Oversee the creation of integrated marketing and storytelling plans that bring the brand to life across channels. Influencing Product Strategy: Collaborate with design and merchandising to align assortments with brand objectives, trend insights, and customer needs. Managing Performance: Establish KPIs, track results, and use data to refine strategies for growth, engagement, and profitability. Building Partnerships: Foster strong relationships with internal stakeholders and external partners to ensure seamless brand execution and innovation. Leading a Team: Inspire and develop a high-performing team, providing direction, feedback, and opportunities for growth. Qualifications
Bachelor’s degree in Business, Marketing, Design, or related field (Master’s preferred). 7+ years’ experience in brand strategy, merchandising, product development, or marketing—fashion industry experience preferred. Proven success in developing and executing brand strategies that deliver measurable results. Strong business acumen with the ability to translate insights into action. Excellent communication skills with the ability to influence at all levels. Experience managing cross-functional initiatives and teams. Location
Primary Location: 45 W 25Th St, New York, NY 10010, United States Other information
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and have a no-tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
#J-18808-Ljbffr