Warner Music Group
Manager, PR & Digital Communications, Warner Music Latina
Warner Music Group, Miami, Florida, us, 33222
Overview
Manager, PR & Digital Communications, Warner Music Latina Join to apply for the Manager, PR & Digital Communications, Warner Music Latina role at Warner Music Group (WMG). About the team
Warner Music Latina’s Communications and PR team elevates the company’s internal and external brand through storytelling and activations. We pitch and place stories, manage press inquiries, write announcements, prepare executive remarks, host events, and more. We are a small but mighty team dedicated to amplifying the work of artists, songwriters, and labels we support. Your role
Based out of Miami, this role reports to the VP, Marketing & Artist Strategy for Warner Music Latina. You will define and execute innovative communication strategies leveraging traditional media and digital channels to promote our artists and the WMG brand. You will shape artist branding, messaging, and media campaigns for new releases by blending traditional communications with digital, disruptive tactics. Responsibilities
Strategy and Planning
Develop and implement comprehensive, integrated communication strategies and campaigns that combine press outreach with digital content. Lead strategic and executive management of Warner Music's public relations and media channels. Prepare and implement comprehensive promotional plans for artists and projects. Develop new, non-traditional methods of artist promotion to increase presence and fan engagement. Develop innovative, audience-first narratives that go beyond traditional press to spark conversation, build fandom, and drive engagement, while integrating a marketing-oriented approach. Execution and Outreach
Build and maintain relationships with traditional and digital media, including podcasts, web platforms, and social media accounts, to secure prime promotional opportunities. Proactively pitch and place stories for our artists and the company across outlets including digital, print, podcasts, TV, and social platforms. Drive artist exposure by delivering compelling pitches and building media relationships. Provide strategic support for brand marketing, including executive and employee press. Serve as the primary contact between Warner Music Latina and external PR agencies, ensuring messaging consistency and quality of execution. Monitor cultural trends, viral moments, and Gen Z conversations to keep artists at the center of relevant narratives. Collaboration
Collaborate with Marketing, A&R, and artist teams to develop engaging content and opportunities that increase visibility for new releases. Support and collaborate with Project Managers on marketing strategies for their artists. Collaborate with finance teams on budget planning and expense management related to communication and promotion activities. Administrative and Reporting
Create and distribute reports highlighting artist achievements and campaign performance, using data to inform future strategies. Represent the organization at events and awards ceremonies, ensuring strong brand presence. Track and report on media coverage, sentiment, and campaign results to measure success and inform future strategies. About you
4+ years of relevant experience in digital communications, social media management, or public relations. Proven ability to manage multiple projects and prioritize time effectively. Expertise in influencer marketing and innovative digital promotion strategies. Deep and current understanding of major social networks and platforms (e.g., Instagram, TikTok, YouTube, Twitch, Discord, Reddit, Snapchat, Kickstarter, Pinterest, etc.). Excellent written and verbal communication skills. Collaborative spirit with the ability to engage confidently with artists, management, staff, and partners. Ability to work autonomously and deliver results. A passion for music and a desire to redefine what it means to be a music company in the 21st century. Nice to have
Experience working across a media or entertainment brand. Journalism/Communications degree a plus. About us
Warner Music Latina is the Latin division of Warner Music Group, representing US Latin in our Miami office. We aim to push Latin culture forward and develop artists locally and globally. Our roster includes Myke Towers, Yandel, Tokischa, Maria Becerra, Danny Ocean, Sofia Reyes, Zion & Lennox, Tiago PZK, Justin Quiles, Blessd, Ovy on the Drums, Elena Rose, Mau y Ricky, and others. We are part of Warner Music Group, a global leader with a broad family of labels and publishing partners, committed to diversity and creativity. Work environment and logistics
This position requires a minimum of four days per week in the office in Miami. We value in-office collaboration and believe it is essential for talent development and strong working relationships. Equal Opportunity
Warner Music Group is an Equal Opportunity Employer.
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Manager, PR & Digital Communications, Warner Music Latina Join to apply for the Manager, PR & Digital Communications, Warner Music Latina role at Warner Music Group (WMG). About the team
Warner Music Latina’s Communications and PR team elevates the company’s internal and external brand through storytelling and activations. We pitch and place stories, manage press inquiries, write announcements, prepare executive remarks, host events, and more. We are a small but mighty team dedicated to amplifying the work of artists, songwriters, and labels we support. Your role
Based out of Miami, this role reports to the VP, Marketing & Artist Strategy for Warner Music Latina. You will define and execute innovative communication strategies leveraging traditional media and digital channels to promote our artists and the WMG brand. You will shape artist branding, messaging, and media campaigns for new releases by blending traditional communications with digital, disruptive tactics. Responsibilities
Strategy and Planning
Develop and implement comprehensive, integrated communication strategies and campaigns that combine press outreach with digital content. Lead strategic and executive management of Warner Music's public relations and media channels. Prepare and implement comprehensive promotional plans for artists and projects. Develop new, non-traditional methods of artist promotion to increase presence and fan engagement. Develop innovative, audience-first narratives that go beyond traditional press to spark conversation, build fandom, and drive engagement, while integrating a marketing-oriented approach. Execution and Outreach
Build and maintain relationships with traditional and digital media, including podcasts, web platforms, and social media accounts, to secure prime promotional opportunities. Proactively pitch and place stories for our artists and the company across outlets including digital, print, podcasts, TV, and social platforms. Drive artist exposure by delivering compelling pitches and building media relationships. Provide strategic support for brand marketing, including executive and employee press. Serve as the primary contact between Warner Music Latina and external PR agencies, ensuring messaging consistency and quality of execution. Monitor cultural trends, viral moments, and Gen Z conversations to keep artists at the center of relevant narratives. Collaboration
Collaborate with Marketing, A&R, and artist teams to develop engaging content and opportunities that increase visibility for new releases. Support and collaborate with Project Managers on marketing strategies for their artists. Collaborate with finance teams on budget planning and expense management related to communication and promotion activities. Administrative and Reporting
Create and distribute reports highlighting artist achievements and campaign performance, using data to inform future strategies. Represent the organization at events and awards ceremonies, ensuring strong brand presence. Track and report on media coverage, sentiment, and campaign results to measure success and inform future strategies. About you
4+ years of relevant experience in digital communications, social media management, or public relations. Proven ability to manage multiple projects and prioritize time effectively. Expertise in influencer marketing and innovative digital promotion strategies. Deep and current understanding of major social networks and platforms (e.g., Instagram, TikTok, YouTube, Twitch, Discord, Reddit, Snapchat, Kickstarter, Pinterest, etc.). Excellent written and verbal communication skills. Collaborative spirit with the ability to engage confidently with artists, management, staff, and partners. Ability to work autonomously and deliver results. A passion for music and a desire to redefine what it means to be a music company in the 21st century. Nice to have
Experience working across a media or entertainment brand. Journalism/Communications degree a plus. About us
Warner Music Latina is the Latin division of Warner Music Group, representing US Latin in our Miami office. We aim to push Latin culture forward and develop artists locally and globally. Our roster includes Myke Towers, Yandel, Tokischa, Maria Becerra, Danny Ocean, Sofia Reyes, Zion & Lennox, Tiago PZK, Justin Quiles, Blessd, Ovy on the Drums, Elena Rose, Mau y Ricky, and others. We are part of Warner Music Group, a global leader with a broad family of labels and publishing partners, committed to diversity and creativity. Work environment and logistics
This position requires a minimum of four days per week in the office in Miami. We value in-office collaboration and believe it is essential for talent development and strong working relationships. Equal Opportunity
Warner Music Group is an Equal Opportunity Employer.
#J-18808-Ljbffr