W2O Group
Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We got into this field for different reasons, but we all stay for the same reason – to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.
A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible. Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration—we believe we are best together, bring together experts from a wide range of disciplines, collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare—all with the intent to transform healthcare from what it is to what it should be. But we can’t do it alone – you in? The Director, (Digital) Media Activation
focused on media buying and managing platforms and partnerships in digital media across multiple media channels/tactics. This role manages a team responsible for implementation. You’ll be the day-to-day partner to clients, planning & account teams, guiding and consulting the client on digital media best practices and innovative opportunities. You will activate omni-channel, digital first marketing and advertising campaigns, leveraging your experience across programmatic, social, search and other media tactics. Experience in audience strategy and methods of utilizing data effectively to reach the right targets and measure impact is critical. This is a hybrid role, based in any of our US offices—including New York City, Boston, Chicago, Carmel, or San Francisco—or remotely within the US, depending on team and business needs. What you'll do: Client Relationship You’ll be a primary point of contact with the client and internal teams when it comes to media activation, developing and maintaining meaningful and productive client relationships to ensure that strategic recommendations, deliverables and execution of paid media surpass client expectations
Partner with internal media planners, analysts and account leads in consulting clients
Provide proactive recommendations on research findings, campaign results, industry trends and innovation, competitive pressures to keep clients informed and manage programs upon best practices of programmatic media
Manage multiple client engagements of varying sizes in a fast-paced environment within the health/wellness/pharma industry and be part of an internal ecosystem that provides clients with digital expertise and innovation
Strategy Support the creation of thoughtful, clear, concise decks that translate business objectives and strategies into tangible media plans that achieve business goals
In partnership with the integrated media planning team, provide counsel and guidance to internal teams and with clients to advance their businesses and digital savviness
Demonstrate a passion for healthcare, digital and communications to help spot opportunities for the client to achieve greater success for their business
Help grow accounts by delivering exceptional results, supporting growth objectives of clients, and consulting on new digital opportunities
Operations Oversee teams to ensure smooth orchestration of activities across multiple clients and ability to set-up, implement and activate media in partnership with media ops and planning teams
Support teams in resolving and troubleshooting day-today campaign and activation challenges
Oversee team campaign management across various platforms and show eagerness to learn new platforms (The Trade Desk, Deep Intent, PulsePoint, Facebook, etc.)
Ability to translate data into business insights
Build close partnerships with media partners and understand the ecosystem from demand, supply, verification, measurement etc. to continually educate clients and internal teams and stay ahead of industry changes
Who You Are: A leader – the knowledge, skills, and demeanor to guide, mentor and lead teams and assure that teams are delivering exceptional work for our clients
An omnichannel guru – who has formed a good understanding of performance marketing across all media practices (paid search, OLV/CTV, display, social, audio) and who understands personalization. An individual who is constantly curious and stays ahead of trends and tech within the digital industry
A cool cucumber – who understands how to offset the pressure associated with tight deadlines and quick turnaround times, and someone who guides their team through challenges to resolution
A strategic thinker yet also a DOER - You think strategically about problems and offer recommendations to relevant parties as to how best to avoid setbacks and snags, always focusing on the solution
Extensive attention to client service and account management in collaboration with internal teams
An excellent communicator - both written and verbal including ability to communicate with managers and clients when deadlines will not be met, or other challenges arise
What you should have: 7+ years of experience managing media with hands on experience buying on platform, implementing, trafficking and optimizing media buys in multiple disciplines
Some experience in pharma/healthcare industry strongly preferred
Knowledge and some experience in planning or buying of social, search, display, OLV/CTV, audio, mobile and knowledge of some programmatic platforms
Experience with utilizing advanced data strategies to activate targeted media
Understanding of end to end media strategy, execution and analysis
Experience preferred with Martech platforms such as Veeva, Salesforce, and/or Adobe/Marketo and measurement tools
Great depth of knowledge on the full media ecosystem and key players (DSP, SSP, DMP, CDP, Analytics, Marketing Clouds, etc.)
Ability to build relationships with internal teams, external media and tech vendors and to strengthen client relationships in delivering and building trust
Experience identifying organic new business; some exposure to new business pitch work preferred.
Pay Range:
$125,000.00-$135,000.00 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time. Real Chemistry is proud to be Great Place to Work certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here. Working with Real HART: Since the pandemic, we have adapted to how our people told us they want to work. We have office locations in cities in the US, UK, and Europe with many employees and clients that serve as hubs where and when they need us. For employees who are within an hour of one of our offices, we expect attendance in the office two days per week, either at a Real Chemistry office or onsite with clients. We are also actively opening new office locations, so if one opens near you, our Real Hybrid and Regional Teams (Real HART) approach will apply. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people. Real Chemistry offers a comprehensive benefit program and perks, including options for medical, dental, and vision plans, a generous 401k match, and flexible PTO. Other perks include student loan debt contributions, mental wellness coaching and support, and access to more than 13,000 online classes with LinkedIn Learning. Additional benefits for those just starting or continuing with their family building journey include access to enhanced fertility support, Bright Horizons family support programs, as well as expanded paid leave for new parents including personalized coaching support through Your 4th Trimester. Learn more about our great benefits and perks at: www.realchemistrybenefits.com Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know. *Notice: Real Chemistry and its affiliates' names are being misused by scammers through messaging services, fake websites, and apps. Do not share personal or financial information or make payments to any unverified sources claiming to be connected to Real Chemistry. We are working to stop these unauthorized activities and protect our community. Read more here.
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A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible. Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration—we believe we are best together, bring together experts from a wide range of disciplines, collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare—all with the intent to transform healthcare from what it is to what it should be. But we can’t do it alone – you in? The Director, (Digital) Media Activation
focused on media buying and managing platforms and partnerships in digital media across multiple media channels/tactics. This role manages a team responsible for implementation. You’ll be the day-to-day partner to clients, planning & account teams, guiding and consulting the client on digital media best practices and innovative opportunities. You will activate omni-channel, digital first marketing and advertising campaigns, leveraging your experience across programmatic, social, search and other media tactics. Experience in audience strategy and methods of utilizing data effectively to reach the right targets and measure impact is critical. This is a hybrid role, based in any of our US offices—including New York City, Boston, Chicago, Carmel, or San Francisco—or remotely within the US, depending on team and business needs. What you'll do: Client Relationship You’ll be a primary point of contact with the client and internal teams when it comes to media activation, developing and maintaining meaningful and productive client relationships to ensure that strategic recommendations, deliverables and execution of paid media surpass client expectations
Partner with internal media planners, analysts and account leads in consulting clients
Provide proactive recommendations on research findings, campaign results, industry trends and innovation, competitive pressures to keep clients informed and manage programs upon best practices of programmatic media
Manage multiple client engagements of varying sizes in a fast-paced environment within the health/wellness/pharma industry and be part of an internal ecosystem that provides clients with digital expertise and innovation
Strategy Support the creation of thoughtful, clear, concise decks that translate business objectives and strategies into tangible media plans that achieve business goals
In partnership with the integrated media planning team, provide counsel and guidance to internal teams and with clients to advance their businesses and digital savviness
Demonstrate a passion for healthcare, digital and communications to help spot opportunities for the client to achieve greater success for their business
Help grow accounts by delivering exceptional results, supporting growth objectives of clients, and consulting on new digital opportunities
Operations Oversee teams to ensure smooth orchestration of activities across multiple clients and ability to set-up, implement and activate media in partnership with media ops and planning teams
Support teams in resolving and troubleshooting day-today campaign and activation challenges
Oversee team campaign management across various platforms and show eagerness to learn new platforms (The Trade Desk, Deep Intent, PulsePoint, Facebook, etc.)
Ability to translate data into business insights
Build close partnerships with media partners and understand the ecosystem from demand, supply, verification, measurement etc. to continually educate clients and internal teams and stay ahead of industry changes
Who You Are: A leader – the knowledge, skills, and demeanor to guide, mentor and lead teams and assure that teams are delivering exceptional work for our clients
An omnichannel guru – who has formed a good understanding of performance marketing across all media practices (paid search, OLV/CTV, display, social, audio) and who understands personalization. An individual who is constantly curious and stays ahead of trends and tech within the digital industry
A cool cucumber – who understands how to offset the pressure associated with tight deadlines and quick turnaround times, and someone who guides their team through challenges to resolution
A strategic thinker yet also a DOER - You think strategically about problems and offer recommendations to relevant parties as to how best to avoid setbacks and snags, always focusing on the solution
Extensive attention to client service and account management in collaboration with internal teams
An excellent communicator - both written and verbal including ability to communicate with managers and clients when deadlines will not be met, or other challenges arise
What you should have: 7+ years of experience managing media with hands on experience buying on platform, implementing, trafficking and optimizing media buys in multiple disciplines
Some experience in pharma/healthcare industry strongly preferred
Knowledge and some experience in planning or buying of social, search, display, OLV/CTV, audio, mobile and knowledge of some programmatic platforms
Experience with utilizing advanced data strategies to activate targeted media
Understanding of end to end media strategy, execution and analysis
Experience preferred with Martech platforms such as Veeva, Salesforce, and/or Adobe/Marketo and measurement tools
Great depth of knowledge on the full media ecosystem and key players (DSP, SSP, DMP, CDP, Analytics, Marketing Clouds, etc.)
Ability to build relationships with internal teams, external media and tech vendors and to strengthen client relationships in delivering and building trust
Experience identifying organic new business; some exposure to new business pitch work preferred.
Pay Range:
$125,000.00-$135,000.00 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time. Real Chemistry is proud to be Great Place to Work certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here. Working with Real HART: Since the pandemic, we have adapted to how our people told us they want to work. We have office locations in cities in the US, UK, and Europe with many employees and clients that serve as hubs where and when they need us. For employees who are within an hour of one of our offices, we expect attendance in the office two days per week, either at a Real Chemistry office or onsite with clients. We are also actively opening new office locations, so if one opens near you, our Real Hybrid and Regional Teams (Real HART) approach will apply. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people. Real Chemistry offers a comprehensive benefit program and perks, including options for medical, dental, and vision plans, a generous 401k match, and flexible PTO. Other perks include student loan debt contributions, mental wellness coaching and support, and access to more than 13,000 online classes with LinkedIn Learning. Additional benefits for those just starting or continuing with their family building journey include access to enhanced fertility support, Bright Horizons family support programs, as well as expanded paid leave for new parents including personalized coaching support through Your 4th Trimester. Learn more about our great benefits and perks at: www.realchemistrybenefits.com Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know. *Notice: Real Chemistry and its affiliates' names are being misused by scammers through messaging services, fake websites, and apps. Do not share personal or financial information or make payments to any unverified sources claiming to be connected to Real Chemistry. We are working to stop these unauthorized activities and protect our community. Read more here.
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