Overview
Description
Title: Marketing Manager
Employee Status: Full Time – Exempt
Salary: Grade 3
Starting range of $61,600 – $77,000 | Chicago
Reports to: Director of Marketing
Department: Capital Solutions – Marketing
Location: Chicago, IL
Hybrid: In office: T/W | WFH: M/Th/F
Organization context
Capital Solutions is part of IFF’s Core Business Solutions, delivering lending and advisory services to nonprofits to support growth and community impact. IFF serves a wide range of nonprofit clients across the Midwest, including human services agencies, health centers, schools, affordable housing developers, and community-focused organizations. IFF underwrites with a focus on nonprofit operations and community impact, offering flexible lending products and no appraisals on certain commercial projects.
Equity, Diversity, and Inclusion
Partnering to create thriving communities is at the heart of everything we do. We leverage knowledge, capital, and resources to advance equitable outcomes in under-resourced communities, guided by our commitment to be an inclusive, anti-racist and anti-oppressive institution that honors communities as asset-rich and as experts in their own stories.
Basic Job Function
The Marketing Manager drives multichannel marketing strategies to increase brand awareness, attract clients, and generate business opportunities for IFF's core areas, including Capital Solutions and Real Estate Solutions. A key focus is content development—creating targeted, mission-aligned marketing materials that support business development and outreach efforts.
Success is measured by the growth of leads, opportunities, loans, and real estate projects, driven by strategic segmentation, precise targeting, and compelling messaging tailored to nonprofit leaders across the Midwest.
The ideal candidate is an experienced marketer skilled in developing and optimizing lead generation campaigns with strong content creation. They excel in project management and use tools like marketing automation, SEO, data analytics, and CRM systems to deliver results.
IFF is looking for candidates with a commitment to the work we do who can demonstrate their creativity, diligence, enthusiasm, growth-mindset, thoughtfulness, and passion to make meaningful change in the areas of economic and racial justice.
Responsibilities
- Marketing Planning and Execution: Support the Director of Marketing in developing, implementing, measuring, and optimizing marketing strategies that align with IFF's strategic goals and regional market plans to drive success in core business areas.
- Email Campaigns: Manage end-to-end email marketing campaigns, from researching topics to creating and editing compelling content in IFF’s brand voice. Collaborate with the Communications Manager and market leads to align content with marketing goals and identify new opportunities. Ensure messaging upholds IFF’s commitment to honoring communities as asset-rich and experts in their own narratives while adhering to brand and style guidelines.
- Social media management: Co-create IFF’s social media strategy, manage IFF social media accounts, organize calendar, generate content and report on performance. Collaborate with the Communications Team to ensure clarity, consistency, and strategic alignment.
- Business Development & Marketing Collateral: Develop and update targeted marketing materials—including one-pagers, case studies, presentations, and digital assets—that promote IFF’s value proposition and core services. Ensure all collateral aligns with brand guidelines, emphasizes diverse representation, applies asset-framing, and supports region-, sector-, and campaign-specific business development efforts.
- Database and Marketing Module Management: Leverage the IFF database and marketing module for marketing automation, analytics, and segmentation to drive targeted email campaigns. Collaborate with the Data Team to improve digital marketing infrastructure and troubleshoot issues. Provide actionable insights into trends and lead generation performance to optimize marketing strategies.
- Landing Pages: Create and recommend improvements for landing pages, focusing on user experience and conversion optimization. Work with the Communications Team, Director of Marketing, and external contractors to manage website pages and implement SEO tactics.
- Marketing Reports: Assist the Director of Marketing in collecting and analyzing data for quarterly reports, presenting qualitative and quantitative results from marketing activities to assess performance and guide future strategies.
- Demonstrates a commitment to equity, diversity, and inclusion. Promotes an environment of empathy and respect, ensures the inclusion of all team members, and will actively engage in EDI events and learning opportunities.
- Perform other projects as assigned.
Performance Measures
- Achievement of Marketing Goals and Accountability: Ensure the successful execution of marketing plans aligned with regional market strategies and IFF's strategic pillars, while taking full ownership of tasks and responsibilities. Deliver high-quality content that drives measurable outcomes, and meet deadlines and objectives.
- Proactive Communication and Coordination: Maintain clear, proactive communication with internal and external teams, ensuring alignment and timely updates on marketing campaigns and initiatives.
- Problem-Solving: Identify challenges in providing marketing support for business development across regions and recommend actionable solutions to enhance IFF's brand presence and lead generation.
- Cross-Departmental Collaboration: Collaborate with Lending, Real Estate Solutions, Communications, Senior Leadership, and Data teams to align on key marketing initiatives and drive growth.
- Culture of Openness and Innovation: Foster transparency, knowledge-sharing, creativity, and cooperation to improve marketing efforts and organizational performance.
- Commitment to Inclusivity: Champion diversity and inclusion within the workplace and engage in open communication that promotes a caring community across IFF.
- Proactive Campaign Ideation and Strategy: Propose and evaluate new marketing ideas and ensure content is high-quality and impactful.
- Models personal accountability; builds and maintains strong working relationships; high satisfaction with internal and external stakeholders.
Position Qualifications
Education: Bachelor’s degree in marketing, public relations, communications, or a related field.
- Five to seven years of relevant marketing experience, ideally within nonprofit or community development sectors.
- Exceptional written and verbal communication, along with strong presentation skills.
- Extensive experience in developing and executing email campaigns using marketing automation software integrated with CRM systems; tracking KPIs; and monitoring website performance via Google Analytics.
- Proven ability to create compelling marketing content across multiple platforms, including email, print, and social media.
- Detail-oriented with excellent time management skills, capable of handling multiple initiatives in a fast-paced environment.
- Skilled in gathering data, analyzing trends, and translating insights into actionable plans to optimize marketing processes.
- Adaptable, open-minded, and capable of working within a complex organization while building strong internal and external relationships.
Technical Proficiency
Experience using marketing technology stack components, including:
- CRM & Marketing platform: Microsoft Dynamics 365
- Digital: Website CMS (WordPress), Google Analytics, Google Ads
- Collaborative platforms: SharePoint and Microsoft Teams
- Design/Production: Canva and Adobe Creative Suite
Special Knowledge & Skills
Familiarity with banking/financial services, commercial real estate, nonprofits, and/or community and economic development is a plus.
Benefits
- Medical, dental, and vision insurance
- Paid time off
- 401(k) retirement plan with employer contribution
- Life Insurance
- Short and long term disability
Work-Life Balance Benefits
- Hybrid workplace
- Summer Fridays
Employee Development Benefits
- Professional development stipend
- Mentorship program
Miscellaneous
- Wellness programs
- Employee assistance
- Referral Bonuses
EEO and Application Information
IFF is an equal opportunity employer and is committed to building and maintaining a culturally diverse workplace that is free of discrimination and harassment of any kind. We encourage women, minorities, individuals with disabilities and veterans to apply. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, or any other status protected by law. Application instructions: Please visit the Careers section of our website to apply online.
Note
This description reflects the current responsibilities and requirements and is subject to change. This posting does not guarantee a job offer or continued employment.