Senior Marketing Manager Job at Lightspeed Studios in Los Angeles

Business Unit TiMi Studio Group is an award-winning game development and operations team that strives to improve the global players’ entertainment quality. TiMi is part of Tencent Games and is headquartered in Shenzhen, China, with offices in Los Angeles, Montreal, Seattle, Shanghai, and Chengdu. It aims to create high-quality, high-fidelity, and highly creative games across various genres and platforms. What the Role Entails Lead game marketing initiatives across multiple overseas markets, developing promotional strategies and campaign plans based on key operational milestones and version updates to enhance product visibility, user engagement, and brand reputation while supporting user activity and commercialization goals. Align global marketing efforts by optimizing the promotional timeline and processes across regions, ensuring efficiency and consistency based on market characteristics and user behavior. Leverage expertise in overseas community management, content marketing, and Key Opinion Leader (KOL) engagement, continuously monitoring and optimizing localized marketing performance. Collaborate cross-functionally with various teams, including R&D, regional publishing teams, and business support functions, to drive interdepartmental cooperation and advance project execution. Who We Look For Bachelor's degree or higher, with strong logical thinking and strategic planning skills. Minimum of 3 years of experience in the mobile gaming industry, preferably with a background in international markets or overseas business operations. Passionate about the gaming industry with in-depth knowledge of the global mobile gaming market, particularly the MOBA genre. Familiarity with various operational functions and different phases of the game lifecycle. Strong teamwork, communication, and stress management skills. Ability to balance high-level strategic vision with meticulous execution, ensuring effective implementation. Highly self-driven, detail-oriented, and responsible, with keen analytical skills and a fast-learning ability. Open-minded, innovative, and willing to take on challenges. Strong written and verbal communication skills in English. Why Join Us? Join forces with one of the most successful studios in the world, as TiMi expands its efforts to create games that improve global players’ entertainment quality. The award-winning studio has proven its capability to develop high-quality, high-fidelity, and highly creative games and is seeking ambitious talent to grow its reach to global players! Location California The base pay range for this position in California is $104,760 to $177,120 per year. Actual pay depends on market location, knowledge, skills, and experience. The compensation package may include a sign-on bonus, relocation assistance, restricted stock units, and other benefits, depending on the specific role. Equal Employment Opportunity at Tencent As an equal opportunity employer, Tencent believes diverse voices fuel innovation and help us better serve our users and community. We foster an environment where every employee feels supported and inspired to achieve both individual and collective goals. #J-18808-Ljbffr