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Artisan

Product Marketer/Growth Manager

Artisan, San Francisco, California, United States, 94199

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Product Marketer/Growth Manager

role at

Artisan

This range is provided by Artisan. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range $130,000.00/yr - $220,000.00/yr

About Artisan At Artisan, we’re building real AI employees. Not copilots, not assistants, but autonomous teammates. Our first, Ava, is an AI BDR who finds and researches leads, writes emails in customers’ tone of voice, runs outbound sequences, self-optimizes, and manages email deliverability infrastructure. She learns, adapts, and improves over time, just like a human would. Human team members use Artisan as their primary working platform and have Artisans working alongside them. We went through Y Combinator (W24) and have raised $35M+ from top investors. We’re at $7M+ ARR, with hundreds of customers including Remote, Quora, and SumUp. We’re currently working on Artisan 2.0 — a unified GTM platform where AI employees (SDRs, AEs, RevOps, and more) consolidate tooling, run outbound, and drive revenue autonomously. And we’re hiring.

About The Role We’re looking for a

Product Marketer/Growth Manager

to own how Artisan is positioned, messaged, and launched to the world. This is a hybrid of a Growth PM & Product Marketer role.

Responsibilities

Craft positioning & messaging: Define how we talk about Artisan, Ava, and our expanding platform — from website copy to sales decks to in-product messaging.

Drive launches & own feature adoption metrics: Build GTM plans for new features and own launch execution end-to-end. Include emails, social posts, in-app nudges, and customer success enablement. Own feature adoption KPIs.

Enable sales & CS: Arm AEs and CS teams with collateral — pitch decks, one-pagers, battlecards, ROI calculators, and case studies.

Own website & funnel narrative: Collaborate with design and growth to optimize site and top-of-funnel assets to convert curiosity into pipeline.

Be the voice of the customer: Gather insights from sales, customers, and market research to shape product roadmap and messaging.

Own onboarding & customer education: Build guides, templates, and manage Artisan University to drive user success.

Webinars: Host 2 monthly webinars — 1 for prospective users and 1 for active users.

Own product activation/retention funnel: Manage activation, conversion, and retention funnels.

Own time-to-value (TTV): Drive down time-to-value.

Own product growth experimentation: Collaborate with engineering to ship growth experiments and measure impact.

Build growth loops: Develop viral/referral mechanics and in-product nudges to drive compounding growth. Target a viral coefficient >1.

What You Bring

3–6 years in growth PM/product marketing at a fast-growing B2B SaaS company, ideally in sales/marketing tech.

Experience taking products from 0 → 1 launches and scaling adoption in PLG + sales-led environments.

A storyteller’s mindset: ability to turn technical features into bold narratives for founders, sales leaders, and RevOps teams.

Strong content & collateral creation skills — decks, web copy, and demo scripts.

Scrappy and fast-moving: ship, test, iterate, and don’t wait for perfect.

Analytical & data-driven: fluent in funnels, A/B tests, SQL/analytics.

Why Join Us

Shape the narrative of a category-defining company at the frontier of AI and GTM.

Work directly with the CEO.

Competitive compensation and full benefits.

Huge opportunity for impact in a high-ownership role.

Fast-moving culture where you’ll see the impact of your work every week.

A chance to do career-defining work at one of the fastest-growing AI startups.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Software Development

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San Francisco, CA

3 weeks ago

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