UCB
Overview
Brand Lead Dermatology - Hidradenitis Suppurativa
at UCB. This role is a key leader on the Immunology HCP Marketing team, accountable for shaping strategy and defining integrated executional HCP Promotional plans for the planned launch of assets in Hidradenitis Suppurativa (HS). This remit includes market research strategy refinement, branded creative campaign development, HCP relationship building, pre and post launch planning, and team leadership. Responsibilities
Lead the HCP strategy for assets in HS across the buying cycle journey (awareness to adoption) within the commercial levers of HCP Activation through to HCP Experience/Support. Facilitate ongoing cross-functional collaboration with Medical, Patient Marketing, and Market Access leads to ensure strategic alignment, optimize execution, and drive performance against forecasted objectives. Develop HCP positioning, value proposition, claims, creative campaigns, omnichannel efforts, and integrated communication plans (including channel mix / media planning) and measurement for all HCP initiatives. Gather and leverage insights to build, execute, and refine strategy and go-to-market plans related to HS HCP activation and engagement pre and post launch. Direct the development of HCP promotional materials, content, selling materials, and digital initiatives including the review committee (material approval) process. Collaborate with Business Analytics & Insights to develop KPIs and metrics to track brand and initiative performance. Lead competitive intelligence by synthesizing market insights and anticipating shifts to inform strategic decision-making. Lead annual brand planning and budget management; manage AOR and key 3rd party vendors. Who you’ll work with
Partner closely with the sales organization to ensure effective execution of brand strategy. Partner with Legal, Regulatory, and Compliance to shape strategy and launch tactics compliantly. Maintain ongoing professional relationships with key HCPs & medical societies, engage with stakeholders at medical congresses to gather insights, strengthen partnerships, and reinforce brand presence. Requirements
Minimum Requirements
Bachelor’s degree required 10+ years of progressive pharmaceutical industry experience including 5+ years pharmaceutical sales or marketing experience Preferred Requirements
MBA preferred Dermatology and/or biologic marketing experience a plus Understanding of Pharmaceutical Regulations and Compliance Guidelines for compliant pull-through of initiatives Proven ability to identify issues and opportunities, make recommendations, gain alignment, and execute Ability to lead across multiple functions and stakeholders Strong presentation, written, and communication skills Agile learner and solutions oriented Strong collaboration, influence, and negotiation skills Strong project management skills and experience delivering complex initiatives Experience managing agencies of record to deliver tactical plans on time and on budget Ability to influence across the internal matrix to drive change Salary range: $184,000-$241,000 annually. Actual offer may vary by region and candidate background About Us
UCB is a global biopharmaceutical company focusing on neurology and immunology. We are around 8,500 people worldwide. UCB is an equal opportunity employer. All employment decisions will be made without regard to protected characteristics. Self-identification during the application process is voluntary and confidential. If you require adjustments to our process, contact US-Reasonable_Accommodation@ucb.com for US-based roles. Location and Status
Location: Atlanta, GA Senior Director level position; Employment type: Full-time Referrals increase your chances of interviewing at UCB. Get notified about new Brand Lead jobs in Atlanta, GA.
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Brand Lead Dermatology - Hidradenitis Suppurativa
at UCB. This role is a key leader on the Immunology HCP Marketing team, accountable for shaping strategy and defining integrated executional HCP Promotional plans for the planned launch of assets in Hidradenitis Suppurativa (HS). This remit includes market research strategy refinement, branded creative campaign development, HCP relationship building, pre and post launch planning, and team leadership. Responsibilities
Lead the HCP strategy for assets in HS across the buying cycle journey (awareness to adoption) within the commercial levers of HCP Activation through to HCP Experience/Support. Facilitate ongoing cross-functional collaboration with Medical, Patient Marketing, and Market Access leads to ensure strategic alignment, optimize execution, and drive performance against forecasted objectives. Develop HCP positioning, value proposition, claims, creative campaigns, omnichannel efforts, and integrated communication plans (including channel mix / media planning) and measurement for all HCP initiatives. Gather and leverage insights to build, execute, and refine strategy and go-to-market plans related to HS HCP activation and engagement pre and post launch. Direct the development of HCP promotional materials, content, selling materials, and digital initiatives including the review committee (material approval) process. Collaborate with Business Analytics & Insights to develop KPIs and metrics to track brand and initiative performance. Lead competitive intelligence by synthesizing market insights and anticipating shifts to inform strategic decision-making. Lead annual brand planning and budget management; manage AOR and key 3rd party vendors. Who you’ll work with
Partner closely with the sales organization to ensure effective execution of brand strategy. Partner with Legal, Regulatory, and Compliance to shape strategy and launch tactics compliantly. Maintain ongoing professional relationships with key HCPs & medical societies, engage with stakeholders at medical congresses to gather insights, strengthen partnerships, and reinforce brand presence. Requirements
Minimum Requirements
Bachelor’s degree required 10+ years of progressive pharmaceutical industry experience including 5+ years pharmaceutical sales or marketing experience Preferred Requirements
MBA preferred Dermatology and/or biologic marketing experience a plus Understanding of Pharmaceutical Regulations and Compliance Guidelines for compliant pull-through of initiatives Proven ability to identify issues and opportunities, make recommendations, gain alignment, and execute Ability to lead across multiple functions and stakeholders Strong presentation, written, and communication skills Agile learner and solutions oriented Strong collaboration, influence, and negotiation skills Strong project management skills and experience delivering complex initiatives Experience managing agencies of record to deliver tactical plans on time and on budget Ability to influence across the internal matrix to drive change Salary range: $184,000-$241,000 annually. Actual offer may vary by region and candidate background About Us
UCB is a global biopharmaceutical company focusing on neurology and immunology. We are around 8,500 people worldwide. UCB is an equal opportunity employer. All employment decisions will be made without regard to protected characteristics. Self-identification during the application process is voluntary and confidential. If you require adjustments to our process, contact US-Reasonable_Accommodation@ucb.com for US-based roles. Location and Status
Location: Atlanta, GA Senior Director level position; Employment type: Full-time Referrals increase your chances of interviewing at UCB. Get notified about new Brand Lead jobs in Atlanta, GA.
#J-18808-Ljbffr