Thales
Product Marketing Manager
Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billions of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure. Thales is looking for a Product Marketing Manager who is responsible for defining and developing product positioning and go-to-market plans in alignment with the overall product strategy. In this role, you will work closely with Product Management and the broader marketing organization to support product launches, product lifecycle communications, sales and partner enablement, and integrated marketing campaigns. A key part of this role is the ability to understand technically complex products and translate features into clear, compelling business value and use casedriven messaging. Key Areas of Responsibility
Product Positioning & Messaging Develop clear, differentiated positioning and messaging for assigned products that communicates business value to various personas, including both technical and non-technical stakeholders.
Go-to-Market Planning Plan and execute product launches in coordination with Product Management, Partner Marketing, Marketing Campaigns, and Sales Enablement. Contribute to launch communications, campaign alignment, and internal readiness.
Content Creation Develop and maintain a wide range of marketing and enablement content, including: Solution briefs and whitepapers
Presentations
Sales tools and product datasheets
Infographics, demos and videos
Web content and CTAs
Blog posts, social media and press release copy
Webinar and speaking engagement materials
Thought leadership and compliance-related assets
Sales & Partner Enablement Work with Sales Enablement, Partner and Channel teams to develop content and tools that communicate value propositions, support sales conversations, and facilitate upsell/cross-sell motions.
Cross-Product Initiatives Contribute to broader initiatives that span multiple products and areas of interest.
Web Content Oversight Maintain and update relevant product pages on the company website, including messaging, calls to action, and content alignment with campaigns and lead generation activities.
Market & Competitive Intelligence Conduct ongoing analysis of customer needs, market trends, and competitor offerings to inform positioning, messaging, and enablement.
Internal Collaboration Work closely with: Product Management to align on roadmap, value propositions, and launch priorities.
Cross functional marketing teams, including Demand-Gen, Creative Services, Regional Field and Channel Marketing, Partner Marketing and Business Development to ensure alignment across all go-to-market activities.
Sales and Channel Enablement to support field teams with relevant sales tools and messaging.
Minimum Qualifications
Bachelors degree in marketing, business, communications, or a related field (or equivalent experience).
57+ years of product marketing experience in a technical field, preferably cybersecurity or data protection products.
An understanding of payment ecosystems, standards, regulations, including PCI DSS, PCI HSM and technologies, including EMV, PCI PIN, tokenization, card issuance, and digital payments infrastructure.
Strong written and verbal communication skills, with demonstrated experience in creating high-quality content across various formats (e.g., solution briefs, blog posts, whitepapers, social media, webinars).
Proven ability to translate complex technical features into clear business value for diverse audiences, including both technical and non-technical stakeholders.
Experience with social media marketing for B2B audiences, developing and executing campaigns on platforms like LinkedIn and other industry-specific channels.
Ability to adapt to and leverage emerging tools and technologies, including AI-powered marketing tools (e.g., content optimization, automation, analytics) to drive efficiency and enhance marketing efforts.
Strong project management skills, with a proven track record of delivering marketing initiatives on time and within budget.
Comfortable working cross-functionally to drive product positioning, messaging, and go-to-market activities.
Preferred Qualifications
Experience in cybersecurity, cloud, or data protection, with a strong understanding of industry trends, security technologies, and market needs.
Experience with cybersecurity products including Hardware Security Modules (HSMs) or key management.
Familiarity with emerging technologies such as post-quantum cryptography (PQC), AI, and cloud key management.
Experience with video/audio presentation tools (e.g., Vimeo, Camtasia).
Familiarity with sales enablement tools (e.g., Salesforce, HubSpot, Seismic) and a strong understanding of how to develop resources that directly support sales teams and drive lead generation.
Proven ability to drive thought leadership by creating insightful content on relevant security topics, industry trends, and emerging technologies.
Familiarity with creative tools (e.g., Adobe, Canva), marketing automation tools (e.g., Marketo) and CRM systems (e.g., Salesforce).
Experience in managing integrated campaigns, particularly those involving cross-functional teams or global product lines.
Special Position Requirements
Travel: up to 4 times per year
Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billions of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure. Thales is looking for a Product Marketing Manager who is responsible for defining and developing product positioning and go-to-market plans in alignment with the overall product strategy. In this role, you will work closely with Product Management and the broader marketing organization to support product launches, product lifecycle communications, sales and partner enablement, and integrated marketing campaigns. A key part of this role is the ability to understand technically complex products and translate features into clear, compelling business value and use casedriven messaging. Key Areas of Responsibility
Product Positioning & Messaging Develop clear, differentiated positioning and messaging for assigned products that communicates business value to various personas, including both technical and non-technical stakeholders.
Go-to-Market Planning Plan and execute product launches in coordination with Product Management, Partner Marketing, Marketing Campaigns, and Sales Enablement. Contribute to launch communications, campaign alignment, and internal readiness.
Content Creation Develop and maintain a wide range of marketing and enablement content, including: Solution briefs and whitepapers
Presentations
Sales tools and product datasheets
Infographics, demos and videos
Web content and CTAs
Blog posts, social media and press release copy
Webinar and speaking engagement materials
Thought leadership and compliance-related assets
Sales & Partner Enablement Work with Sales Enablement, Partner and Channel teams to develop content and tools that communicate value propositions, support sales conversations, and facilitate upsell/cross-sell motions.
Cross-Product Initiatives Contribute to broader initiatives that span multiple products and areas of interest.
Web Content Oversight Maintain and update relevant product pages on the company website, including messaging, calls to action, and content alignment with campaigns and lead generation activities.
Market & Competitive Intelligence Conduct ongoing analysis of customer needs, market trends, and competitor offerings to inform positioning, messaging, and enablement.
Internal Collaboration Work closely with: Product Management to align on roadmap, value propositions, and launch priorities.
Cross functional marketing teams, including Demand-Gen, Creative Services, Regional Field and Channel Marketing, Partner Marketing and Business Development to ensure alignment across all go-to-market activities.
Sales and Channel Enablement to support field teams with relevant sales tools and messaging.
Minimum Qualifications
Bachelors degree in marketing, business, communications, or a related field (or equivalent experience).
57+ years of product marketing experience in a technical field, preferably cybersecurity or data protection products.
An understanding of payment ecosystems, standards, regulations, including PCI DSS, PCI HSM and technologies, including EMV, PCI PIN, tokenization, card issuance, and digital payments infrastructure.
Strong written and verbal communication skills, with demonstrated experience in creating high-quality content across various formats (e.g., solution briefs, blog posts, whitepapers, social media, webinars).
Proven ability to translate complex technical features into clear business value for diverse audiences, including both technical and non-technical stakeholders.
Experience with social media marketing for B2B audiences, developing and executing campaigns on platforms like LinkedIn and other industry-specific channels.
Ability to adapt to and leverage emerging tools and technologies, including AI-powered marketing tools (e.g., content optimization, automation, analytics) to drive efficiency and enhance marketing efforts.
Strong project management skills, with a proven track record of delivering marketing initiatives on time and within budget.
Comfortable working cross-functionally to drive product positioning, messaging, and go-to-market activities.
Preferred Qualifications
Experience in cybersecurity, cloud, or data protection, with a strong understanding of industry trends, security technologies, and market needs.
Experience with cybersecurity products including Hardware Security Modules (HSMs) or key management.
Familiarity with emerging technologies such as post-quantum cryptography (PQC), AI, and cloud key management.
Experience with video/audio presentation tools (e.g., Vimeo, Camtasia).
Familiarity with sales enablement tools (e.g., Salesforce, HubSpot, Seismic) and a strong understanding of how to develop resources that directly support sales teams and drive lead generation.
Proven ability to drive thought leadership by creating insightful content on relevant security topics, industry trends, and emerging technologies.
Familiarity with creative tools (e.g., Adobe, Canva), marketing automation tools (e.g., Marketo) and CRM systems (e.g., Salesforce).
Experience in managing integrated campaigns, particularly those involving cross-functional teams or global product lines.
Special Position Requirements
Travel: up to 4 times per year