Gondola
Title:
Manager, Marketing Stockton Kings Department:
Marketing Reports To:
VP, Business Operations - Stockton Kings FLSA Status:
Exempt Job Summary: The Manager, Marketing will develop and execute strategic marketing campaigns for the G-League franchise of the Sacramento Kings. The Manager will work cross-functionally with other departments (including Ticket Sales, Corporate Partnerships, Entertainment, and others) and act as the liaison with the Creative team to produce marketing materials that reach business goals. This full-time position is located on-site in Stockton, CA. Key Responsibility Areas: Collaborate with other departments to align on business goals and develop marketing strategies that benefit the organization. Identify opportunities to integrate campaigns throughout Marketing, Communications, Corporate Partnerships, Ticket Sales, Entertainment, and Community Impact. Drive revenue through ticket sales, develop the fanbase, strengthen brand recognition, support the in-arena fan experience, and assist in developing co-branded promotions with corporate partners. Serve as the liaison with the Creative team, ensuring assets for advertising and other projects are delivered on time, on-brand, and on-budget. Write creative and media briefs providing clear direction on all campaigns and events. Work closely with designers from concept through completion. Expand the fan base through integrated campaigns including digital, social, email, television, radio, outdoor, and other tactics. Plan and purchase media when necessary to strengthen campaigns. Manage regular email campaigns including newsletters and ticket sales initiatives in collaboration with the Business Intelligence team. Support the Digital team in the maintenance and design of social media and website updates. Lead in the design of email communication for various sales campaigns throughout the year. Monitor tracking mechanisms for campaigns to evaluate overall effectiveness. Collaborate on theme night concepts for in-game entertainment and activation opportunities for corporate partners. Manage the creation of promotional items and marketing collateral. Cultivate and utilize a keen understanding of customers and market for effective campaigns. Act as project lead for various marketing, community relations, and public relations initiatives. Manage and fulfill internal and external print projects. Manage the marketing budget and season-long marketing calendar. Manage the development and workload of the Marketing Intern. Qualifications: Bachelor's degree from a four-year college or university in Business, Marketing, or a related field. 5 years related experience preferred, ideally in the sports and entertainment industry. Proven track record of developing, executing, and measuring marketing campaigns. Ability to champion a strategic vision with different groups and opinions. Excellent communication skills and experience with creative copywriting. Exceptional writing and proofing skills. Detail-oriented with the ability to multi-task. Proven prioritization and organizational skills. Knowledge of project management tools and concepts preferred. Ability to work nights/weekends and have a flexible schedule. Compensation: The offer range for this full-time, non-exempt position is $60,000 - $65,000. Final offers for this role will be made within the parameters of the offer range provided. Years of experience, skills, and other factors are considered when determining the salary offered. Total compensation & offer package will include the following: Comprehensive Medical, Dental, and Vision benefits for employees and dependents. Paid Time Off + 11 Paid Holidays. Employer 401(k) match. Sacramento Kings home game tickets, team store discounts, and more!
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Manager, Marketing Stockton Kings Department:
Marketing Reports To:
VP, Business Operations - Stockton Kings FLSA Status:
Exempt Job Summary: The Manager, Marketing will develop and execute strategic marketing campaigns for the G-League franchise of the Sacramento Kings. The Manager will work cross-functionally with other departments (including Ticket Sales, Corporate Partnerships, Entertainment, and others) and act as the liaison with the Creative team to produce marketing materials that reach business goals. This full-time position is located on-site in Stockton, CA. Key Responsibility Areas: Collaborate with other departments to align on business goals and develop marketing strategies that benefit the organization. Identify opportunities to integrate campaigns throughout Marketing, Communications, Corporate Partnerships, Ticket Sales, Entertainment, and Community Impact. Drive revenue through ticket sales, develop the fanbase, strengthen brand recognition, support the in-arena fan experience, and assist in developing co-branded promotions with corporate partners. Serve as the liaison with the Creative team, ensuring assets for advertising and other projects are delivered on time, on-brand, and on-budget. Write creative and media briefs providing clear direction on all campaigns and events. Work closely with designers from concept through completion. Expand the fan base through integrated campaigns including digital, social, email, television, radio, outdoor, and other tactics. Plan and purchase media when necessary to strengthen campaigns. Manage regular email campaigns including newsletters and ticket sales initiatives in collaboration with the Business Intelligence team. Support the Digital team in the maintenance and design of social media and website updates. Lead in the design of email communication for various sales campaigns throughout the year. Monitor tracking mechanisms for campaigns to evaluate overall effectiveness. Collaborate on theme night concepts for in-game entertainment and activation opportunities for corporate partners. Manage the creation of promotional items and marketing collateral. Cultivate and utilize a keen understanding of customers and market for effective campaigns. Act as project lead for various marketing, community relations, and public relations initiatives. Manage and fulfill internal and external print projects. Manage the marketing budget and season-long marketing calendar. Manage the development and workload of the Marketing Intern. Qualifications: Bachelor's degree from a four-year college or university in Business, Marketing, or a related field. 5 years related experience preferred, ideally in the sports and entertainment industry. Proven track record of developing, executing, and measuring marketing campaigns. Ability to champion a strategic vision with different groups and opinions. Excellent communication skills and experience with creative copywriting. Exceptional writing and proofing skills. Detail-oriented with the ability to multi-task. Proven prioritization and organizational skills. Knowledge of project management tools and concepts preferred. Ability to work nights/weekends and have a flexible schedule. Compensation: The offer range for this full-time, non-exempt position is $60,000 - $65,000. Final offers for this role will be made within the parameters of the offer range provided. Years of experience, skills, and other factors are considered when determining the salary offered. Total compensation & offer package will include the following: Comprehensive Medical, Dental, and Vision benefits for employees and dependents. Paid Time Off + 11 Paid Holidays. Employer 401(k) match. Sacramento Kings home game tickets, team store discounts, and more!
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