Level Five Painting, LLC
1. Goal Setting and KPIs
Primary Goals:
Increase brand visibility: more views = top of mind
Drive online and in-store sales:
Build a community of loyal customers: Goal is to have a peak group
Enhance customer engagement and retention: Engagement is king
KPIs: Sales growth (monthly/quarterly)
Email open and click-through rates
Social media engagement (likes, shares, comments)
ROI on ad spend (Google & Meta)
Lead generation: New Customers
2. Planning and Organization Monthly & Quarterly Strategy Sessions: Monthly: Review performance metrics from the previous month across all channels (booths, email, social, ads).
Quarterly: Set high-level goals, review campaign performance, adjust strategies.
Weekly Execution Plan: Breakdown of tasks for each channel (booths, emails, social, ads).
Set daily/weekly deadlines to ensure timely execution.
3. Gym Booths Strategy and Execution A. Planning & Setup: Venue Coordination: Reach out to gyms and fitness centers to secure booth space for product demos or promotions.
Booth Design: Ensure that the booth reflects the stores brand (color scheme, logo, banners, product placement).
Team Coordination: Assign booth staff with clear instructions on customer engagement, product knowledge, and sales tactics.
B. Execution: Booth Days: Schedule for the team to be present, set up, and engage gym members. Have a checklist for booth setup (products, brochures, sign-up sheets, giveaways).
Lead Generation: Collect emails, phone numbers, and social media handles from visitors. Offer samples, discounts, or free consultations in exchange for contact info.
C. Post-Booth Follow-up: Email Campaigns: Follow up with booth leads via a dedicated email (thank you, exclusive offer, product highlights).
CRM Update: Ensure all contacts from gym booths are added to the CRM system for ongoing marketing.
4. Email Campaign Strategy A. Planning: Audience Segmentation: Segment email list based on purchasing behavior, engagement level, and interaction with gym booth visits.
Campaign Calendar: Plan a monthly email calendar. Some types include: Weekly product highlights.
Bi-weekly educational content (health, fitness, supplement info).
Monthly promotions or special offers.
B. Execution: Content Creation: Design engaging emails (clear subject lines, product-focused, compelling CTAs). Include personalized offers or recommendations.
Use storytelling, testimonials, and reviews to increase trust.
Automation: Set up automated workflows for welcome series, abandoned cart reminders, and post-purchase follow-ups.
C. Performance Tracking: Monitor open rates, click-through rates, and conversions.
A/B test subject lines, visuals, and offers to optimize performance.
5. Social Media Strategy A. Platform Selection: Focus on platforms where the target demographic spends the most time (Instagram, Facebook, TikTok). Instagram & Facebook: Product features, testimonials, behind-the-scenes, fitness tips, influencer collaborations.
TikTok: Quick workout tips, supplement reviews, fun challenges, user-generated content.
B. Content Calendar: Plan a consistent posting schedule (e.g., 3-5 posts per week).
Include stories, reels, and live sessions to keep engagement high.
Collaborate with influencers and brand ambassadors for product features.
C. Content Creation: Images/Graphics: High-quality product images in unique places, content from team explaining our mission, transformation stories from customers.
Video Content: Short-form videos showcasing product benefits, testimonials, and fitness advice.
User-Generated Content (UGC): Encourage followers to share their results using the stores supplements and feature them on social media.
D. Engagement: Respond to comments, direct messages, and mentions within 24 hours.
Use polls, quizzes, and engagement stickers in Stories to boost interaction.
6. Google Ads Strategy A. Keyword Research: Target Keywords: Research and select relevant keywords related to supplements, fitness, and health.
Long-Tail Keywords: Focus on specific products (e.g., "best nootropic for focus") for higher conversion rates.
B. Ad Campaign Types: Search Ads: Target people actively searching for supplements, vitamins, or related products.
Display Ads: Use remarketing ads to target previous website visitors.
Shopping Ads: Showcase the products directly in the Google Search results.
C. Execution: Ad Copy Creation: Write compelling ad copy with clear CTAs and offers.
Landing Page Optimization: Ensure ads lead to optimized landing pages (fast loading, clear product descriptions, CTA).
Bid Strategy: Use automated bidding strategies like Target CPA or Maximize Conversions.
D. Performance Tracking: Monitor Cost Per Click (CPC), Conversion Rate, and Return on Ad Spend (ROAS).
A/B test ad copy, keywords, and landing pages for better performance.
7. Meta Ads Strategy A. Audience Targeting: Custom Audiences: Use customer lists, website visitors, and lookalike audiences for better targeting.
Interest & Behavior Targeting: Target audiences based on their fitness interests, health habits, and supplement usage.
B. Ad Formats: Carousel Ads: Show multiple products or benefits of a single product.
Video Ads: Feature product use, customer testimonials, or gym booth events.
Lead Ads: Use for generating leads directly from Facebook/Instagram (email sign-ups, free consultations).
C. Execution: Creative Design: Ensure that visuals are high-quality and match brand identity.
Ad Copy: Focus on strong CTAs, benefits of the product, and social proof (reviews, testimonials).
D. Performance Tracking: Monitor CTR, Conversion Rate, and Cost per Lead.
Use Facebooks A/B Testing tool to optimize ad sets.
8. Reporting and Analytics Monthly Performance Review: Create detailed reports on each marketing channels performance.
Compare performance to KPIs and adjust the strategy if necessary.
Tools for Tracking: Google Analytics for website performance.
Marsello (CRM tool) for email campaign performance.
Facebook Ads Manager & Google Ads for ad performance.
9. Team Collaboration & Communication Weekly Check-ins: Team meeting to go over priorities, upcoming campaigns, and performance review.
Project Management Tool: Use a tool like Asana or Trello to track daily/weekly tasks.
Clear Communication: Ensure transparency and alignment across the team, especially between creative, content, and data teams.
#J-18808-Ljbffr
Drive online and in-store sales:
Build a community of loyal customers: Goal is to have a peak group
Enhance customer engagement and retention: Engagement is king
KPIs: Sales growth (monthly/quarterly)
Email open and click-through rates
Social media engagement (likes, shares, comments)
ROI on ad spend (Google & Meta)
Lead generation: New Customers
2. Planning and Organization Monthly & Quarterly Strategy Sessions: Monthly: Review performance metrics from the previous month across all channels (booths, email, social, ads).
Quarterly: Set high-level goals, review campaign performance, adjust strategies.
Weekly Execution Plan: Breakdown of tasks for each channel (booths, emails, social, ads).
Set daily/weekly deadlines to ensure timely execution.
3. Gym Booths Strategy and Execution A. Planning & Setup: Venue Coordination: Reach out to gyms and fitness centers to secure booth space for product demos or promotions.
Booth Design: Ensure that the booth reflects the stores brand (color scheme, logo, banners, product placement).
Team Coordination: Assign booth staff with clear instructions on customer engagement, product knowledge, and sales tactics.
B. Execution: Booth Days: Schedule for the team to be present, set up, and engage gym members. Have a checklist for booth setup (products, brochures, sign-up sheets, giveaways).
Lead Generation: Collect emails, phone numbers, and social media handles from visitors. Offer samples, discounts, or free consultations in exchange for contact info.
C. Post-Booth Follow-up: Email Campaigns: Follow up with booth leads via a dedicated email (thank you, exclusive offer, product highlights).
CRM Update: Ensure all contacts from gym booths are added to the CRM system for ongoing marketing.
4. Email Campaign Strategy A. Planning: Audience Segmentation: Segment email list based on purchasing behavior, engagement level, and interaction with gym booth visits.
Campaign Calendar: Plan a monthly email calendar. Some types include: Weekly product highlights.
Bi-weekly educational content (health, fitness, supplement info).
Monthly promotions or special offers.
B. Execution: Content Creation: Design engaging emails (clear subject lines, product-focused, compelling CTAs). Include personalized offers or recommendations.
Use storytelling, testimonials, and reviews to increase trust.
Automation: Set up automated workflows for welcome series, abandoned cart reminders, and post-purchase follow-ups.
C. Performance Tracking: Monitor open rates, click-through rates, and conversions.
A/B test subject lines, visuals, and offers to optimize performance.
5. Social Media Strategy A. Platform Selection: Focus on platforms where the target demographic spends the most time (Instagram, Facebook, TikTok). Instagram & Facebook: Product features, testimonials, behind-the-scenes, fitness tips, influencer collaborations.
TikTok: Quick workout tips, supplement reviews, fun challenges, user-generated content.
B. Content Calendar: Plan a consistent posting schedule (e.g., 3-5 posts per week).
Include stories, reels, and live sessions to keep engagement high.
Collaborate with influencers and brand ambassadors for product features.
C. Content Creation: Images/Graphics: High-quality product images in unique places, content from team explaining our mission, transformation stories from customers.
Video Content: Short-form videos showcasing product benefits, testimonials, and fitness advice.
User-Generated Content (UGC): Encourage followers to share their results using the stores supplements and feature them on social media.
D. Engagement: Respond to comments, direct messages, and mentions within 24 hours.
Use polls, quizzes, and engagement stickers in Stories to boost interaction.
6. Google Ads Strategy A. Keyword Research: Target Keywords: Research and select relevant keywords related to supplements, fitness, and health.
Long-Tail Keywords: Focus on specific products (e.g., "best nootropic for focus") for higher conversion rates.
B. Ad Campaign Types: Search Ads: Target people actively searching for supplements, vitamins, or related products.
Display Ads: Use remarketing ads to target previous website visitors.
Shopping Ads: Showcase the products directly in the Google Search results.
C. Execution: Ad Copy Creation: Write compelling ad copy with clear CTAs and offers.
Landing Page Optimization: Ensure ads lead to optimized landing pages (fast loading, clear product descriptions, CTA).
Bid Strategy: Use automated bidding strategies like Target CPA or Maximize Conversions.
D. Performance Tracking: Monitor Cost Per Click (CPC), Conversion Rate, and Return on Ad Spend (ROAS).
A/B test ad copy, keywords, and landing pages for better performance.
7. Meta Ads Strategy A. Audience Targeting: Custom Audiences: Use customer lists, website visitors, and lookalike audiences for better targeting.
Interest & Behavior Targeting: Target audiences based on their fitness interests, health habits, and supplement usage.
B. Ad Formats: Carousel Ads: Show multiple products or benefits of a single product.
Video Ads: Feature product use, customer testimonials, or gym booth events.
Lead Ads: Use for generating leads directly from Facebook/Instagram (email sign-ups, free consultations).
C. Execution: Creative Design: Ensure that visuals are high-quality and match brand identity.
Ad Copy: Focus on strong CTAs, benefits of the product, and social proof (reviews, testimonials).
D. Performance Tracking: Monitor CTR, Conversion Rate, and Cost per Lead.
Use Facebooks A/B Testing tool to optimize ad sets.
8. Reporting and Analytics Monthly Performance Review: Create detailed reports on each marketing channels performance.
Compare performance to KPIs and adjust the strategy if necessary.
Tools for Tracking: Google Analytics for website performance.
Marsello (CRM tool) for email campaign performance.
Facebook Ads Manager & Google Ads for ad performance.
9. Team Collaboration & Communication Weekly Check-ins: Team meeting to go over priorities, upcoming campaigns, and performance review.
Project Management Tool: Use a tool like Asana or Trello to track daily/weekly tasks.
Clear Communication: Ensure transparency and alignment across the team, especially between creative, content, and data teams.
#J-18808-Ljbffr