BioSpace
Associate Director, Trade Marketing & Strategy - Neuroscience and Eye Care
BioSpace, Mettawa, Illinois, United States
Associate Director, Trade Marketing & Strategy - Neuroscience and Eye Care
The
Associate Director, Trade Strategy and Marketing Neuroscience and Eye Care
will play an important role in partnering with key pharmacy and channel stakeholders to optimize the patient experience and grow AbbVie business in specialty and retail channels. This role leads identification and assessment of business opportunities in the fast-evolving specialty pharmacy and distribution channel and develops initiatives to partner with pharmacy and wholesaler stakeholders in support of patient onboarding and adherence to AbbVie products. The position supports a combination of specialty and retail products across the portfolio, such as Botox, Rx Eye Care and new product launches, and requires a strong understanding of brand strategy and cross-functional collaboration.
The role requires a strategic mindset and knowledge of pharmacy and distribution channels to navigate trade complexities as an advisor and consultant to the Integrated Brand Teams that are supported. Key Job Responsibilities Include (but Are Not Limited To)
Lead the development and implementation of brand-specific Trade strategies with specialty and/or retail pharmacies to ensure medication access and enhance the overall patient experience
Identify new, strategic channel partners and programs to support the vision to innovate and meet evolving patient needs in the pharmacy channel
Execute launch excellence in the Trade channel by contributing to the launch planning process and partnering with a diverse mix of stakeholders to align brand go-to-market strategies and ensure on-time, on-market supply for new product launches
Serve as the Trade lead in collaboration with Brand and cross-functional partners to drive initiatives; manage through product supply disruption when needed across the portfolio
Lead the strategic development and execution of brand value propositions for Trade for multiple products across lifecycle stages, collaborating with Brand and cross-functional partners
Develop high-impact promotional materials for the Pharmacy Account team that support stakeholder needs and trade/brand objectives
Serve as Trade lead for Annual Strategic Planning across key brands
Represent Trade on Neuroscience and Eye Care IBTs and/or launch readiness teams as needed
Manage relationships with internal partners such as Brand, Payer, Customer Service, Demand Planning, MABI and the Trade Account Team with responsibility for wholesalers and pharmacies
Manage strategic agency partnerships and lead development and execution of key strategies and tactics across therapeutic areas in alignment with Trade and brand strategies
Analyze and synthesize complex pharmacy data sets to inform key strategic decisions
Participate in special Trade strategic projects, such as specialty-at-retail opportunities and other initiatives to influence brand Gross-to-Net and P&L
Contribute to a diverse, inclusive Trade Marketing culture and collaboration across teams
Qualifications
Bachelors Degree required
At least 7 years tenure in the pharmaceutical industry
Experience in Market Access, contract negotiation
Pharmacy and wholesale related experience preferred
Marketing experience preferred, including launch
Knowledge of marketing concepts and strategic planning process
Understanding of market research principles and ability to analyze data to inform recommendations
Relationships within specialty, retail pharmacy, and distribution channel preferred
Experience in program management within pharmacy and distribution channel
Strong communication skills and ability to present to senior leadership
Demonstrated experience developing and managing cross-functional projects
Customer-centric mindset
Knowledge of applicable regulations and standards affecting Pharmaceutical Products
Additional Information The compensation range described below is the range of possible base pay compensation for this role at the time of posting; actual compensation depends on geographic location and other factors.
AbbVie offers a comprehensive Benefits package including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term and long-term incentive programs.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
#J-18808-Ljbffr
The
Associate Director, Trade Strategy and Marketing Neuroscience and Eye Care
will play an important role in partnering with key pharmacy and channel stakeholders to optimize the patient experience and grow AbbVie business in specialty and retail channels. This role leads identification and assessment of business opportunities in the fast-evolving specialty pharmacy and distribution channel and develops initiatives to partner with pharmacy and wholesaler stakeholders in support of patient onboarding and adherence to AbbVie products. The position supports a combination of specialty and retail products across the portfolio, such as Botox, Rx Eye Care and new product launches, and requires a strong understanding of brand strategy and cross-functional collaboration.
The role requires a strategic mindset and knowledge of pharmacy and distribution channels to navigate trade complexities as an advisor and consultant to the Integrated Brand Teams that are supported. Key Job Responsibilities Include (but Are Not Limited To)
Lead the development and implementation of brand-specific Trade strategies with specialty and/or retail pharmacies to ensure medication access and enhance the overall patient experience
Identify new, strategic channel partners and programs to support the vision to innovate and meet evolving patient needs in the pharmacy channel
Execute launch excellence in the Trade channel by contributing to the launch planning process and partnering with a diverse mix of stakeholders to align brand go-to-market strategies and ensure on-time, on-market supply for new product launches
Serve as the Trade lead in collaboration with Brand and cross-functional partners to drive initiatives; manage through product supply disruption when needed across the portfolio
Lead the strategic development and execution of brand value propositions for Trade for multiple products across lifecycle stages, collaborating with Brand and cross-functional partners
Develop high-impact promotional materials for the Pharmacy Account team that support stakeholder needs and trade/brand objectives
Serve as Trade lead for Annual Strategic Planning across key brands
Represent Trade on Neuroscience and Eye Care IBTs and/or launch readiness teams as needed
Manage relationships with internal partners such as Brand, Payer, Customer Service, Demand Planning, MABI and the Trade Account Team with responsibility for wholesalers and pharmacies
Manage strategic agency partnerships and lead development and execution of key strategies and tactics across therapeutic areas in alignment with Trade and brand strategies
Analyze and synthesize complex pharmacy data sets to inform key strategic decisions
Participate in special Trade strategic projects, such as specialty-at-retail opportunities and other initiatives to influence brand Gross-to-Net and P&L
Contribute to a diverse, inclusive Trade Marketing culture and collaboration across teams
Qualifications
Bachelors Degree required
At least 7 years tenure in the pharmaceutical industry
Experience in Market Access, contract negotiation
Pharmacy and wholesale related experience preferred
Marketing experience preferred, including launch
Knowledge of marketing concepts and strategic planning process
Understanding of market research principles and ability to analyze data to inform recommendations
Relationships within specialty, retail pharmacy, and distribution channel preferred
Experience in program management within pharmacy and distribution channel
Strong communication skills and ability to present to senior leadership
Demonstrated experience developing and managing cross-functional projects
Customer-centric mindset
Knowledge of applicable regulations and standards affecting Pharmaceutical Products
Additional Information The compensation range described below is the range of possible base pay compensation for this role at the time of posting; actual compensation depends on geographic location and other factors.
AbbVie offers a comprehensive Benefits package including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term and long-term incentive programs.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
#J-18808-Ljbffr