Bridor North America
Category & Marketing Manager Viennoiserie
Bridor North America, New York, New York, us, 10261
Position Overview
Bridor is seeking a strategic and entrepreneurial-minded Category & Marketing Manager to drive the growth of our viennoiserie business in the U.S. market. This hybrid role is centered on category leadership, with a focus on analyzing market trends, identifying white space opportunities, and shaping the product portfolio to meet consumer needs and business goals. As a key player in Bridors commercial strategy, youll lead the charge in understanding the competitive landscape, optimizing product assortment, guiding innovation, and tracking category performance to drive sustainable growth. Youll also support the sales team with high-impact tools and campaigns that bring our product strategy to life in the market. This is a high-impact, cross-functional role ideal for someone who thrives on insights, strategy, and executionand whos eager to make a tangible impact in a fast-paced, collaborative environment. Key Responsibilities
Analyze category performance, including sales, profitability, and market share Monitor consumer trends and competitor activity to identify threats and growth opportunities Select products to be referenced based on their sales potential and profitability Guide portfolio strategy by identifying product gaps and recommending innovation opportunities Define product assortment and pricing strategies aligned with Bridors market goals Collaborate with sales and marketing teams to develop and execute winning category plans Support in-store performance through product presentation and merchandising recommendations Track KPIs and prepare reports to evaluate the impact of category initiatives and present key insights to leadership Marketing Execution
Develop high-impact marketing tools including sales decks, POS materials, sell sheets, and launch kits Serve as the marketing lead during customer meetings and trade events, supporting the U.S. sales team Plan and execute product launch campaigns in close collaboration with sales, innovation, and design teams Strengthen Bridors brand presence in the U.S. by adapting messaging to local customer and channel needs Partner with sales to define key value propositions and tailor marketing tools to specific customer segments Ensure alignment between marketing messaging and the broader category strategy Reports to the Marketing Director North America, based in Bridors Canadian HQ Works closely with a U.S.-based sales team as well as cross-functional partners in R&D, Innovation, Supply Chain, and external agencies Bridor thrives on collaborationwere looking for someone who brings energy, initiative, and the ability to connect across teams to get things done This role requires autonomy, agility, and entrepreneurial spirityoull have space to lead and accountability to deliver Travel approximately 3040% of the time Includes customer visits, trade shows, and trend events across the U.S. Visits to the Canadian HQ approximately every 23 months for strategic planning and team alignment Key Skills
Knowledge of the Bakery Sector : Understanding of category-specific dynamics, product families (e.g., viennoiserie), and evolving consumer trends Analysis & Strategy : Strong data analysis skills with the ability to translate insights into actionable category strategies Commercial & Marketing : Solid understanding of sales, marketing, and product management fundamentals Communication & Interpersonal : Excellent communicator with the ability to work cross-functionally and influence internal and external stakeholders Project Management : Proven ability to manage projects, coordinate multiple workstreams, and deliver on deadlines Qualifications
5+ years of experience in marketing, trade marketing, or category managementpreferably in the food industry Strong analytical and storytelling skills Proficient in Microsoft Office Suite; graphic tools (e.g., Adobe Creative Suite or Canva) is a plus Familiarity with syndicated data (e.g., Nielsen, IRI, SPINS) is a plus Bilingual (English/French) is a strong asset Bachelors degree in marketing, business, or related field Experience in commerce, sales, or product management is considered an asset Compensation
Base pay range: $90,000.00/yr - $110,000.00/yr Additional compensation types: Annual Bonus
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Bridor is seeking a strategic and entrepreneurial-minded Category & Marketing Manager to drive the growth of our viennoiserie business in the U.S. market. This hybrid role is centered on category leadership, with a focus on analyzing market trends, identifying white space opportunities, and shaping the product portfolio to meet consumer needs and business goals. As a key player in Bridors commercial strategy, youll lead the charge in understanding the competitive landscape, optimizing product assortment, guiding innovation, and tracking category performance to drive sustainable growth. Youll also support the sales team with high-impact tools and campaigns that bring our product strategy to life in the market. This is a high-impact, cross-functional role ideal for someone who thrives on insights, strategy, and executionand whos eager to make a tangible impact in a fast-paced, collaborative environment. Key Responsibilities
Analyze category performance, including sales, profitability, and market share Monitor consumer trends and competitor activity to identify threats and growth opportunities Select products to be referenced based on their sales potential and profitability Guide portfolio strategy by identifying product gaps and recommending innovation opportunities Define product assortment and pricing strategies aligned with Bridors market goals Collaborate with sales and marketing teams to develop and execute winning category plans Support in-store performance through product presentation and merchandising recommendations Track KPIs and prepare reports to evaluate the impact of category initiatives and present key insights to leadership Marketing Execution
Develop high-impact marketing tools including sales decks, POS materials, sell sheets, and launch kits Serve as the marketing lead during customer meetings and trade events, supporting the U.S. sales team Plan and execute product launch campaigns in close collaboration with sales, innovation, and design teams Strengthen Bridors brand presence in the U.S. by adapting messaging to local customer and channel needs Partner with sales to define key value propositions and tailor marketing tools to specific customer segments Ensure alignment between marketing messaging and the broader category strategy Reports to the Marketing Director North America, based in Bridors Canadian HQ Works closely with a U.S.-based sales team as well as cross-functional partners in R&D, Innovation, Supply Chain, and external agencies Bridor thrives on collaborationwere looking for someone who brings energy, initiative, and the ability to connect across teams to get things done This role requires autonomy, agility, and entrepreneurial spirityoull have space to lead and accountability to deliver Travel approximately 3040% of the time Includes customer visits, trade shows, and trend events across the U.S. Visits to the Canadian HQ approximately every 23 months for strategic planning and team alignment Key Skills
Knowledge of the Bakery Sector : Understanding of category-specific dynamics, product families (e.g., viennoiserie), and evolving consumer trends Analysis & Strategy : Strong data analysis skills with the ability to translate insights into actionable category strategies Commercial & Marketing : Solid understanding of sales, marketing, and product management fundamentals Communication & Interpersonal : Excellent communicator with the ability to work cross-functionally and influence internal and external stakeholders Project Management : Proven ability to manage projects, coordinate multiple workstreams, and deliver on deadlines Qualifications
5+ years of experience in marketing, trade marketing, or category managementpreferably in the food industry Strong analytical and storytelling skills Proficient in Microsoft Office Suite; graphic tools (e.g., Adobe Creative Suite or Canva) is a plus Familiarity with syndicated data (e.g., Nielsen, IRI, SPINS) is a plus Bilingual (English/French) is a strong asset Bachelors degree in marketing, business, or related field Experience in commerce, sales, or product management is considered an asset Compensation
Base pay range: $90,000.00/yr - $110,000.00/yr Additional compensation types: Annual Bonus
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