Build-A-Bear
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Manager, Brand
role at
Build-A-Bear Workshop Join to apply for the
Manager, Brand
role at
Build-A-Bear Workshop Get AI-powered advice on this job and more exclusive features. At Build-A-Bear we believe in the power of imagination, creativity, and memorable experiences. Our mission is to add a little more heart to life by creating unique experiences, lasting connections, and beloved memories that create lasting emotional connections. We are a multi-channel, site-based experience and entertainment company, with diversified categories and consumer segments. We are seeking a highly experienced and strategic Brand Manager to join our dynamic team.
The primary objective for the Brand Manager is to support the development and execution of the company's brand strategies. The role focuses on the development of branding, stories, insights, and strategy that guide merchandising and marketing, collaborating with teams to ensure programs are on strategy and plan.
Responsibilities
Brand Strategy Execution, brand plans and business objectives Ensure branding across all elements is consistent with brand guidelines (ex. packaging, naming, etc.) Oversee branding for multi-faceted advertising, merchandising, and promotional programs Develop annual brand business reviews Market & Consumer Insights Cross-functional collaboration with product, marketing, sales, digital and creative teams to ensure brand consistency and effectiveness. Brand and Resource Management Research and analysis with actionable recommendations
Required Qualifications
Minimum of 8 years' experience in brand management or marketing Bachelor's degree in related field Proficiency with Microsoft Office Tools Excellent oral and written communication skills
Preferred Qualifications
Experience in brand licensing or CPG MBA or Master's Degree in related field Skilled in Data Analysis
Behavioral Traits For Success
Leads with a confident style that can enliven, engage, and positively impact individuals and groups Driven to achieve outstanding results Analytical approach to decisions Displays strong initiative and self-direction Comfortable making rapid decisions in ambiguous situations Results oriented Motivated to build high-performing people and teams Maintains a positive outlook when encountering challenging circumstances Thrives in creating a fun and interactive experiences Able to remain calm under pressure
Working Environment
Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs Hybrid work schedule Corporate Office located St. Louis, MO Limited Domestic Travel Able to lift >25 pounds
Your Performance Will Be Measured On
Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.
Brand Performance & Sales Impact Campaign Effectiveness Use of market data and insights to refine strategies Decision-making, judgment, and execution Quality presentations that are engaging and offer actionable insight Deadlines, Accuracy, and Quality Ability to foster team collaboration, communication, and performance Stakeholder Feedback Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Marketing and Sales Industries
Retail Referrals increase your chances of interviewing at Build-A-Bear Workshop by 2x Sign in to set job alerts for Brand Manager roles.
St Charles, MO $78,037.00-$107,311.00 1 day ago St Louis, MO $104,800.00-$124,450.00 1 week ago St Louis, MO $100,000.00-$130,000.00 1 week ago St Louis, MO $70,000.00-$95,000.00 5 days ago St Louis, MO $110,000.00-$130,000.00 23 hours ago Earth City, MO $75,000.00-$100,000.00 2 days ago St Louis, MO $85,000.00-$125,000.00 1 week ago St Louis, MO $90,000.00-$110,000.00 2 weeks ago St Louis, MO $80,000.00-$100,000.00 1 week ago St Louis, MO $101,000.00-$155,161.86 6 days ago St. Charles County, MO $75,000.00-$80,000.00 2 weeks ago Associate Marketing Manager, Nursing Health Education (Remote)
St Louis, MO $70,000.00-$90,000.00 3 days ago Marketing Insights and Innovation Manager
St Louis, MO $90,000.00-$120,000.00 3 weeks ago Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
Manager, Brand
role at
Build-A-Bear Workshop Join to apply for the
Manager, Brand
role at
Build-A-Bear Workshop Get AI-powered advice on this job and more exclusive features. At Build-A-Bear we believe in the power of imagination, creativity, and memorable experiences. Our mission is to add a little more heart to life by creating unique experiences, lasting connections, and beloved memories that create lasting emotional connections. We are a multi-channel, site-based experience and entertainment company, with diversified categories and consumer segments. We are seeking a highly experienced and strategic Brand Manager to join our dynamic team.
The primary objective for the Brand Manager is to support the development and execution of the company's brand strategies. The role focuses on the development of branding, stories, insights, and strategy that guide merchandising and marketing, collaborating with teams to ensure programs are on strategy and plan.
Responsibilities
Brand Strategy Execution, brand plans and business objectives Ensure branding across all elements is consistent with brand guidelines (ex. packaging, naming, etc.) Oversee branding for multi-faceted advertising, merchandising, and promotional programs Develop annual brand business reviews Market & Consumer Insights Cross-functional collaboration with product, marketing, sales, digital and creative teams to ensure brand consistency and effectiveness. Brand and Resource Management Research and analysis with actionable recommendations
Required Qualifications
Minimum of 8 years' experience in brand management or marketing Bachelor's degree in related field Proficiency with Microsoft Office Tools Excellent oral and written communication skills
Preferred Qualifications
Experience in brand licensing or CPG MBA or Master's Degree in related field Skilled in Data Analysis
Behavioral Traits For Success
Leads with a confident style that can enliven, engage, and positively impact individuals and groups Driven to achieve outstanding results Analytical approach to decisions Displays strong initiative and self-direction Comfortable making rapid decisions in ambiguous situations Results oriented Motivated to build high-performing people and teams Maintains a positive outlook when encountering challenging circumstances Thrives in creating a fun and interactive experiences Able to remain calm under pressure
Working Environment
Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs Hybrid work schedule Corporate Office located St. Louis, MO Limited Domestic Travel Able to lift >25 pounds
Your Performance Will Be Measured On
Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.
Brand Performance & Sales Impact Campaign Effectiveness Use of market data and insights to refine strategies Decision-making, judgment, and execution Quality presentations that are engaging and offer actionable insight Deadlines, Accuracy, and Quality Ability to foster team collaboration, communication, and performance Stakeholder Feedback Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Marketing and Sales Industries
Retail Referrals increase your chances of interviewing at Build-A-Bear Workshop by 2x Sign in to set job alerts for Brand Manager roles.
St Charles, MO $78,037.00-$107,311.00 1 day ago St Louis, MO $104,800.00-$124,450.00 1 week ago St Louis, MO $100,000.00-$130,000.00 1 week ago St Louis, MO $70,000.00-$95,000.00 5 days ago St Louis, MO $110,000.00-$130,000.00 23 hours ago Earth City, MO $75,000.00-$100,000.00 2 days ago St Louis, MO $85,000.00-$125,000.00 1 week ago St Louis, MO $90,000.00-$110,000.00 2 weeks ago St Louis, MO $80,000.00-$100,000.00 1 week ago St Louis, MO $101,000.00-$155,161.86 6 days ago St. Charles County, MO $75,000.00-$80,000.00 2 weeks ago Associate Marketing Manager, Nursing Health Education (Remote)
St Louis, MO $70,000.00-$90,000.00 3 days ago Marketing Insights and Innovation Manager
St Louis, MO $90,000.00-$120,000.00 3 weeks ago Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr