Massachusetts Staffing
Insights Strategist
At Medtronic, you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. The Medtronic Digital, Analytics, Insights, Media and Experience (DAIME) group within the Global Communications and Corporate Marketing (GCCM) function is looking for an Insights Strategist to join our integrated team. This role is ideal for someone who thrives at the intersection of research, strategy, and culturesomeone who can find the signal in the noise, transform it into a strategic narrative, and inspire teams to act on it. You'll work across disciplines (paid/earned media, measurement, analytics, creative) to ensure that every campaign is grounded in a clear understanding of the business and brand objectives, audience, and the cultural context in which the audience lives. You will be responsible for translating data into meaningful strategies that unlock audience-driven insights to drive marketing program plans and fuel our storytellers. You will be responsible for the framing and structuring of deliverables that include competitive analyses, brand positioning, brand strategy, market research, and brand planning. The ideal candidate will have experience examining audience and market insights as the basis for marketing and communications strategies. You must possess strong facilitation skills and be a self-starter with a proven track record of leading insights strategy for integrated marketing programs. At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We're working a minimum of four days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary. Key Responsibilities Audience Strategy + Define and segment audiences using tools like Global Web Index, MRI-Simmons, and proprietary platforms. Analyze behavioral, attitudinal, and transactional data to build rich audience profiles rooted in demographic, psychographic, and behavioral insights. Translate audience insights into frameworks that inform creative and media activation. Collaborate with media, measurement/analytics, and creative teams to ensure audience strategies are actionable and measurable. Lead audience journey development and coordination, including persona outputs and process improvement. Insights Strategy + Lead the development of insight-driven strategies that align with Medtronic business and brand goals and objectives. Design and synthesize primary and secondary research to uncover cultural, category, competitive, and audience trends. Translate complex data and qualitative/quantitative research into clear, compelling narratives that inform brand positioning, messaging, and content/creative strategy. Develop strategic deliverables such as creative briefs, brand positioning frameworks, and insight reports. Partner with marketing and creative teams to ensure insights are embedded throughout the campaign lifecycle. Collaboration & Innovation + Be accountable for program conception i.e. turning audience and category insights into actionable strategic direction that serve as the starting point for marketing and communication activations. Present insights and strategies to internal stakeholders and agency partners with clarity and confidence. Contribute to innovation initiatives by testing new tools, methodologies, and research approaches. Mentor team members and oversee the quality of their strategic deliverables. Collaborate with cross-functional team members in a matrixed organization. Qualifications and Skills Intellectually curious, social-savvy, and data-driven, with strong attention to detail and accuracy. The ability to not only deploy solutions but also to convey findings and make them relevant to business partners. Perspective and experience using AI tools; working with analysts and paid media teams is a plus. Experience deriving insights from research and developing brand narratives that are driven by data. 6+ years of experience in marketing, advertising, social media, or market research, with experience and passion for exploring new platforms and partners. Experience working with research providers such as MRI-Simmons, Mintel, Comscore, YouGov, WARC; and audience profiling tools such as Global Web Index and MRI-Simmons (as previously mentioned). 5+ years working experience analyzing primary research and brand health data. Working experience of Microsoft Excel and expertise of Microsoft PowerPoint required. Experience in healthcare, technology, or related discipline is ideal. Highly motivated, self-directed, and thrives working remotely or in person (depending on location). Solution-minded with ability to manage multiple projects simultaneously. Bachelor's degree or higher. Excellent written, verbal, and presentation skills. Physical Job Requirements The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Benefits & Compensation Medtronic offers a competitive salary and flexible benefits package. A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage. Salary ranges for U.S (excl. PR) locations (USD): $115,200.00 - $172,800.00. This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP). The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others). The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental, and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program). The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums). Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico. Further details are available at the link below: Medtronic benefits and compensation plans. About Medtronic We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions. Our mission to alleviate pain, restore health, and extend life unites a global team of 95,000+ passionate people. We are engineers at heartputting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves, and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary. We change lives. Each team member, each day, helps to improve and redefine how the world treats the most pressing health conditions, from heart disease to diabetes. Our industry leadership comes from the passion and ingenuity of our people. That's who we are. Working alongside one another, we use science, medicine, and a profound understanding of the human body to build extraordinary technologies that can transform lives. We build extraordinary solutions as one team. With one Medtronic mindset defining how we work. Speed and decisiveness run through our DNA. Diverse perspectives inspire our bold answers to any challenge that comes our way. And we deliver results the right way, breakthrough after patient breakthrough. This life-changing career is yours to engineer. By bringing your ambitious ideas, unique perspective, and contributions, you will Build a better future, amplifying your impact on the causes that matter to you and the world. Grow a career reflective of your passion and abilities. Connect to a dynamic and inclusive culture that welcomes the challenge of life-long learning. These commitments set our team apart from the rest: Experiences that put people first. Respect for people is the hallmark of our humanity. It fuels our team to positively impact even a single life. And it means we put our people first at Medtronic as well, creating a culture of
At Medtronic, you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. The Medtronic Digital, Analytics, Insights, Media and Experience (DAIME) group within the Global Communications and Corporate Marketing (GCCM) function is looking for an Insights Strategist to join our integrated team. This role is ideal for someone who thrives at the intersection of research, strategy, and culturesomeone who can find the signal in the noise, transform it into a strategic narrative, and inspire teams to act on it. You'll work across disciplines (paid/earned media, measurement, analytics, creative) to ensure that every campaign is grounded in a clear understanding of the business and brand objectives, audience, and the cultural context in which the audience lives. You will be responsible for translating data into meaningful strategies that unlock audience-driven insights to drive marketing program plans and fuel our storytellers. You will be responsible for the framing and structuring of deliverables that include competitive analyses, brand positioning, brand strategy, market research, and brand planning. The ideal candidate will have experience examining audience and market insights as the basis for marketing and communications strategies. You must possess strong facilitation skills and be a self-starter with a proven track record of leading insights strategy for integrated marketing programs. At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We're working a minimum of four days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary. Key Responsibilities Audience Strategy + Define and segment audiences using tools like Global Web Index, MRI-Simmons, and proprietary platforms. Analyze behavioral, attitudinal, and transactional data to build rich audience profiles rooted in demographic, psychographic, and behavioral insights. Translate audience insights into frameworks that inform creative and media activation. Collaborate with media, measurement/analytics, and creative teams to ensure audience strategies are actionable and measurable. Lead audience journey development and coordination, including persona outputs and process improvement. Insights Strategy + Lead the development of insight-driven strategies that align with Medtronic business and brand goals and objectives. Design and synthesize primary and secondary research to uncover cultural, category, competitive, and audience trends. Translate complex data and qualitative/quantitative research into clear, compelling narratives that inform brand positioning, messaging, and content/creative strategy. Develop strategic deliverables such as creative briefs, brand positioning frameworks, and insight reports. Partner with marketing and creative teams to ensure insights are embedded throughout the campaign lifecycle. Collaboration & Innovation + Be accountable for program conception i.e. turning audience and category insights into actionable strategic direction that serve as the starting point for marketing and communication activations. Present insights and strategies to internal stakeholders and agency partners with clarity and confidence. Contribute to innovation initiatives by testing new tools, methodologies, and research approaches. Mentor team members and oversee the quality of their strategic deliverables. Collaborate with cross-functional team members in a matrixed organization. Qualifications and Skills Intellectually curious, social-savvy, and data-driven, with strong attention to detail and accuracy. The ability to not only deploy solutions but also to convey findings and make them relevant to business partners. Perspective and experience using AI tools; working with analysts and paid media teams is a plus. Experience deriving insights from research and developing brand narratives that are driven by data. 6+ years of experience in marketing, advertising, social media, or market research, with experience and passion for exploring new platforms and partners. Experience working with research providers such as MRI-Simmons, Mintel, Comscore, YouGov, WARC; and audience profiling tools such as Global Web Index and MRI-Simmons (as previously mentioned). 5+ years working experience analyzing primary research and brand health data. Working experience of Microsoft Excel and expertise of Microsoft PowerPoint required. Experience in healthcare, technology, or related discipline is ideal. Highly motivated, self-directed, and thrives working remotely or in person (depending on location). Solution-minded with ability to manage multiple projects simultaneously. Bachelor's degree or higher. Excellent written, verbal, and presentation skills. Physical Job Requirements The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Benefits & Compensation Medtronic offers a competitive salary and flexible benefits package. A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage. Salary ranges for U.S (excl. PR) locations (USD): $115,200.00 - $172,800.00. This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP). The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others). The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental, and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program). The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums). Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico. Further details are available at the link below: Medtronic benefits and compensation plans. About Medtronic We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions. Our mission to alleviate pain, restore health, and extend life unites a global team of 95,000+ passionate people. We are engineers at heartputting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves, and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary. We change lives. Each team member, each day, helps to improve and redefine how the world treats the most pressing health conditions, from heart disease to diabetes. Our industry leadership comes from the passion and ingenuity of our people. That's who we are. Working alongside one another, we use science, medicine, and a profound understanding of the human body to build extraordinary technologies that can transform lives. We build extraordinary solutions as one team. With one Medtronic mindset defining how we work. Speed and decisiveness run through our DNA. Diverse perspectives inspire our bold answers to any challenge that comes our way. And we deliver results the right way, breakthrough after patient breakthrough. This life-changing career is yours to engineer. By bringing your ambitious ideas, unique perspective, and contributions, you will Build a better future, amplifying your impact on the causes that matter to you and the world. Grow a career reflective of your passion and abilities. Connect to a dynamic and inclusive culture that welcomes the challenge of life-long learning. These commitments set our team apart from the rest: Experiences that put people first. Respect for people is the hallmark of our humanity. It fuels our team to positively impact even a single life. And it means we put our people first at Medtronic as well, creating a culture of