ByHeart
Overview
ByHeart is an infant nutrition company built to deliver real innovation for babies and parents. Our mission is to make the best formula in the world, backed by science, high-quality standards, and end-to-end manufacturing capabilities. We aim to create a future where all parents feel confident about feeding their babies, regardless of feeding method. Since launching our Whole Nutrition Infant Formula in March 2022, we have led in several firsts in the U.S. market, including using organic, grass-fed whole milk, adding alpha-lac and lactoferrin to our ingredients, receiving Clean Label Projects Purity Award, and conducting a large clinical trial that demonstrated benefits such as softer poops, more efficient weight gain, and enhanced nutrient absorption. ByHeart has grown to 3 U.S. facilities, top-10% ranking in the U.S. infant formula category within one year, and partnerships with retailers like Walmart and Whole Foods, making our premium formula available in over 70% of U.S. stores. With over $400M in funding, we are continuing to push the industry forward. Our team of more than 300 people is spread across the country. We offer competitive, family-first benefits. Location: New York City, HQ. Start Date: Immediately. Role Description
Were looking for a growth-minded, analytical, and creative Paid Social Strategist to support the execution, reporting, and optimization of paid social campaigns across platforms like Meta, TikTok, Pinterest, and YouTube. Reporting to the Director of Paid Media, youll help scale customer acquisition by working cross-functionally with Growth, Creative, Analytics, and Brand teams. This role is ideal for someone with 13 years of hands-on paid media experience who wants to deepen performance marketing expertise and grow into a leadership role. Reports To : Director, Paid Media Location : New York City, HQ Start Date : Immediately Roles & Responsibilities
Campaign Execution & Optimization Assist with building, launching, and monitoring paid social strategy across Meta, TikTok, Pinterest, YouTube, and other platforms Own day-to-day media buying and performance tracking to ensure campaigns are hitting goals Analyze performance and provide input on budget pacing and optimization recommendations Help develop full-funnel campaign flows (prospecting, retargeting, and retention) Audience & Creative Collaboration Build and manage audiences using platform tools (lookalikes, interest targeting, CRM uploads) Partner with creative and brand teams to brief, test, and iterate on ad creative and messaging Maintain a creative testing log and contribute to developing new hypotheses for testing hooks, formats, and messaging Performance Reporting & Insights Partner with Analytics to compile weekly/monthly performance reports and dashboards Track KPIs like ROAS, CAC, and CTR, and translate learnings into actionable takeaways Stay on top of platform updates and privacy changes to support continued optimization Work with Lifecycle, Retail, and Amazon teams to ensure alignment across paid efforts Share paid social performance insights that can inform broader brand and product strategies Provide strategic recommendations to Growth leadership and help shape cross-channel media strategy Evaluate emerging platforms, ad types, and social trends to stay ahead Experiment with new features like Meta Advantage+, TikTok Spark Ads, UGC placements Skills & Qualifications 3+ years of experience in paid social media execution, preferably in a high-growth DTC or e-commerce setting Proficient in Meta Ads Manager, with working knowledge of TikTok Ads and other platforms Strong creative instincts with experience partnering with content teams to optimize assets Analytical mindsetcomfortable digging into data, running A/B tests, and iterating on performance Familiarity with Google Analytics, Looker, Shopify, or other e-commerce analytics tools Exceptional communication and collaboration skills Mission-driven, adaptable, and confident working in fast-moving startup environments The minimum annual salary for this position is $85,000 and the maximum is $110,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible to participate in our companys equity program, plus our robust medical, dental, vision, retirement, and other benefits. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Voluntary disclosures
Voluntary Self-Identification statements and related information are included for government reporting purposes. Completion is voluntary and kept confidential. This section also covers disability status and related information as required by applicable law. #J-18808-Ljbffr
ByHeart is an infant nutrition company built to deliver real innovation for babies and parents. Our mission is to make the best formula in the world, backed by science, high-quality standards, and end-to-end manufacturing capabilities. We aim to create a future where all parents feel confident about feeding their babies, regardless of feeding method. Since launching our Whole Nutrition Infant Formula in March 2022, we have led in several firsts in the U.S. market, including using organic, grass-fed whole milk, adding alpha-lac and lactoferrin to our ingredients, receiving Clean Label Projects Purity Award, and conducting a large clinical trial that demonstrated benefits such as softer poops, more efficient weight gain, and enhanced nutrient absorption. ByHeart has grown to 3 U.S. facilities, top-10% ranking in the U.S. infant formula category within one year, and partnerships with retailers like Walmart and Whole Foods, making our premium formula available in over 70% of U.S. stores. With over $400M in funding, we are continuing to push the industry forward. Our team of more than 300 people is spread across the country. We offer competitive, family-first benefits. Location: New York City, HQ. Start Date: Immediately. Role Description
Were looking for a growth-minded, analytical, and creative Paid Social Strategist to support the execution, reporting, and optimization of paid social campaigns across platforms like Meta, TikTok, Pinterest, and YouTube. Reporting to the Director of Paid Media, youll help scale customer acquisition by working cross-functionally with Growth, Creative, Analytics, and Brand teams. This role is ideal for someone with 13 years of hands-on paid media experience who wants to deepen performance marketing expertise and grow into a leadership role. Reports To : Director, Paid Media Location : New York City, HQ Start Date : Immediately Roles & Responsibilities
Campaign Execution & Optimization Assist with building, launching, and monitoring paid social strategy across Meta, TikTok, Pinterest, YouTube, and other platforms Own day-to-day media buying and performance tracking to ensure campaigns are hitting goals Analyze performance and provide input on budget pacing and optimization recommendations Help develop full-funnel campaign flows (prospecting, retargeting, and retention) Audience & Creative Collaboration Build and manage audiences using platform tools (lookalikes, interest targeting, CRM uploads) Partner with creative and brand teams to brief, test, and iterate on ad creative and messaging Maintain a creative testing log and contribute to developing new hypotheses for testing hooks, formats, and messaging Performance Reporting & Insights Partner with Analytics to compile weekly/monthly performance reports and dashboards Track KPIs like ROAS, CAC, and CTR, and translate learnings into actionable takeaways Stay on top of platform updates and privacy changes to support continued optimization Work with Lifecycle, Retail, and Amazon teams to ensure alignment across paid efforts Share paid social performance insights that can inform broader brand and product strategies Provide strategic recommendations to Growth leadership and help shape cross-channel media strategy Evaluate emerging platforms, ad types, and social trends to stay ahead Experiment with new features like Meta Advantage+, TikTok Spark Ads, UGC placements Skills & Qualifications 3+ years of experience in paid social media execution, preferably in a high-growth DTC or e-commerce setting Proficient in Meta Ads Manager, with working knowledge of TikTok Ads and other platforms Strong creative instincts with experience partnering with content teams to optimize assets Analytical mindsetcomfortable digging into data, running A/B tests, and iterating on performance Familiarity with Google Analytics, Looker, Shopify, or other e-commerce analytics tools Exceptional communication and collaboration skills Mission-driven, adaptable, and confident working in fast-moving startup environments The minimum annual salary for this position is $85,000 and the maximum is $110,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible to participate in our companys equity program, plus our robust medical, dental, vision, retirement, and other benefits. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Voluntary disclosures
Voluntary Self-Identification statements and related information are included for government reporting purposes. Completion is voluntary and kept confidential. This section also covers disability status and related information as required by applicable law. #J-18808-Ljbffr