EF World Journeys
Overview
Join to apply for the
Associate Paid Media Manager
role at
EF World Journeys . EF World Journeys specializes in culturally immersive group travel programs and experiences designed to help travelers go beyond the ordinary. We’re seeking an
Associate Paid Media Manager
who is equal parts creative storyteller and data-driven strategist. The role is ideal for someone who thrives in a fast-paced environment, brings fresh ideas, and turns insights into action. You will manage, optimize, and expand paid social campaigns to drive acquisition metrics and support customer acquisition goals across Meta platforms, TikTok, Pinterest, YouTube, Paid Search and Display. What You’ll Do Execute day-to-day implementation, optimization, and A/B testing of paid social campaigns across channels, ensuring efficient spend Monitor campaign performance against monthly/yearly goals, ensuring paid social efforts contribute to business objectives Explore and test new paid social platforms to identify growth opportunities and expand audience reach Build and launch campaigns, ad sets, and ads with proper targeting, placements, and objectives Lead cross-functional collaboration to define campaign messaging, positioning, and objectives Establish a proactive creative refresh and testing schedule to prevent ad fatigue and maintain audience engagement Partner with creative and content teams to brief, develop, and deliver fresh creative assets Leverage backend performance data in Tableau and other analytics tools to uncover trends, generate actionable insights, and inform optimizations Assist with paid search and display initiatives, helping manage campaigns and drive optimizations Share platform insights and emerging social trends with the paid media and marketing team to inform broader strategy Manage UTM tracking and tagging to ensure accurate attribution across all campaigns Prepare and present performance reports and recommendations to senior leadership Collaborate with analytics teams to develop new dashboards and reporting frameworks as needed Stay ahead of platform updates, industry trends, and emerging opportunities to continually improve paid social strategy Who You Are 3–5 years of hands-on paid media management experience Expert knowledge of Meta Ads (Facebook/Instagram) Experience managing TikTok, Pinterest, YouTube Ads, Paid Search and Display Ads Strong track record managing campaign budgets and optimizing results Adept at running A/B and multivariate tests to optimize creative, copy, and targeting Proficient in Google Analytics/GA4 and deriving actionable insights Strong Excel skills for reporting and analysis Comfortable creating weekly/monthly reports and delivering results clearly Must be detail oriented and have strong organizational skills Strong writing skills and a good eye for design Excellent written and verbal communication, able to turn complex ideas into clear, actionable insights Comfortable learning new platforms and adapting to evolving trends Able to work independently and collaboratively Bonus points if you have experience with Tableau Why you’ll love working here Perks, benefits, and more. EF is a purpose-driven, international community that values continuous learning, fearless innovation, and mutual support. What you can expect Commitment to professional growth: robust monthly calendar of trainings and workshops Four weeks paid vacation your first year, ten paid holidays, and two floating holidays Exciting business travel opportunities 25% company match on your 401(k) contributions Comprehensive medical, dental, and vision coverage with life and disability options Dependent care, healthcare and commuter FSAs Fertility care and family-building support Wellness benefits, including a yearly fitness reimbursement Employee networks and events, including access to resource groups Robust Employee Assistance Program Sabbatical eligibility (tenure-based) EF Product Discounts across travel and education programs Discounts at local venues and businesses Hybrid work schedule and offices designed to match our caliber of people About EF Education First EF is in the business of understanding—between people, between cultures. We have led international educational programs and experiences designed to foster understanding through language, cultural exchange, academic studies, and educational travel. We operate 115 offices worldwide with a culture of collaboration, learning, and innovation.
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Join to apply for the
Associate Paid Media Manager
role at
EF World Journeys . EF World Journeys specializes in culturally immersive group travel programs and experiences designed to help travelers go beyond the ordinary. We’re seeking an
Associate Paid Media Manager
who is equal parts creative storyteller and data-driven strategist. The role is ideal for someone who thrives in a fast-paced environment, brings fresh ideas, and turns insights into action. You will manage, optimize, and expand paid social campaigns to drive acquisition metrics and support customer acquisition goals across Meta platforms, TikTok, Pinterest, YouTube, Paid Search and Display. What You’ll Do Execute day-to-day implementation, optimization, and A/B testing of paid social campaigns across channels, ensuring efficient spend Monitor campaign performance against monthly/yearly goals, ensuring paid social efforts contribute to business objectives Explore and test new paid social platforms to identify growth opportunities and expand audience reach Build and launch campaigns, ad sets, and ads with proper targeting, placements, and objectives Lead cross-functional collaboration to define campaign messaging, positioning, and objectives Establish a proactive creative refresh and testing schedule to prevent ad fatigue and maintain audience engagement Partner with creative and content teams to brief, develop, and deliver fresh creative assets Leverage backend performance data in Tableau and other analytics tools to uncover trends, generate actionable insights, and inform optimizations Assist with paid search and display initiatives, helping manage campaigns and drive optimizations Share platform insights and emerging social trends with the paid media and marketing team to inform broader strategy Manage UTM tracking and tagging to ensure accurate attribution across all campaigns Prepare and present performance reports and recommendations to senior leadership Collaborate with analytics teams to develop new dashboards and reporting frameworks as needed Stay ahead of platform updates, industry trends, and emerging opportunities to continually improve paid social strategy Who You Are 3–5 years of hands-on paid media management experience Expert knowledge of Meta Ads (Facebook/Instagram) Experience managing TikTok, Pinterest, YouTube Ads, Paid Search and Display Ads Strong track record managing campaign budgets and optimizing results Adept at running A/B and multivariate tests to optimize creative, copy, and targeting Proficient in Google Analytics/GA4 and deriving actionable insights Strong Excel skills for reporting and analysis Comfortable creating weekly/monthly reports and delivering results clearly Must be detail oriented and have strong organizational skills Strong writing skills and a good eye for design Excellent written and verbal communication, able to turn complex ideas into clear, actionable insights Comfortable learning new platforms and adapting to evolving trends Able to work independently and collaboratively Bonus points if you have experience with Tableau Why you’ll love working here Perks, benefits, and more. EF is a purpose-driven, international community that values continuous learning, fearless innovation, and mutual support. What you can expect Commitment to professional growth: robust monthly calendar of trainings and workshops Four weeks paid vacation your first year, ten paid holidays, and two floating holidays Exciting business travel opportunities 25% company match on your 401(k) contributions Comprehensive medical, dental, and vision coverage with life and disability options Dependent care, healthcare and commuter FSAs Fertility care and family-building support Wellness benefits, including a yearly fitness reimbursement Employee networks and events, including access to resource groups Robust Employee Assistance Program Sabbatical eligibility (tenure-based) EF Product Discounts across travel and education programs Discounts at local venues and businesses Hybrid work schedule and offices designed to match our caliber of people About EF Education First EF is in the business of understanding—between people, between cultures. We have led international educational programs and experiences designed to foster understanding through language, cultural exchange, academic studies, and educational travel. We operate 115 offices worldwide with a culture of collaboration, learning, and innovation.
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