PR & Marketing Manager Job at JAC Recruitment in Santa Ana
JAC Recruitment, Santa Ana, CA, US, 92725
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Position Summary
A Japanese entertainment company is seeking a PR & Marketing Manager to lead campaigns, manage media and partner relations, and grow brand presenceespecially in the gaming space. Ideal candidates have hands-on marketing experience and a strong understanding of gamer culture.
Position Summary
A Japanese entertainment company is seeking a PR & Marketing Manager to lead campaigns, manage media and partner relations, and grow brand presenceespecially in the gaming space. Ideal candidates have hands-on marketing experience and a strong understanding of gamer culture.
Responsibilities
- Develop comprehensive marketing communication strategies, including objectives, budgeting, and tactical plans.
- Execute marketing initiatives and monitor their progress and effectiveness.
- Evaluate the impact of implemented marketing strategies through performance analysis.
- Define key performance indicators (KPIs) aligned with the marketing strategy.
- Build and nurture relationships with media representatives, influencers, and press contacts.
- Collect and analyze performance metrics to manage and report on KPIs.
- Assess the success of campaigns across earned and paid media channels.
- Maintain strong partnerships with first-party collaborators to ensure access to necessary resources.
- Coordinate with external PR agencies and internal PR teams within distribution partners.
- Craft engaging content for press releases, articles, and promotional materials.
- Lead the development and execution of social media strategies and content.
- Monitor market trends and competitor activities to identify growth opportunities.
- Supervise and support a team of marketing and PR professionals, offering mentorship and performance evaluations.
- Bachelors degree in Marketing, Business, or a related discipline from an accredited four-year institution, or equivalent experience with 5+ years in the entertainment or gaming industry.
- Well-established connections with traditional and/or digital media platforms.
- Excellent verbal and written communication skills, with strong presentation abilities.
- Highly organized with a keen eye for meeting deadlines and managing budgets effectively.
- Proficient in using productivity tools such as Google Workspace and Microsoft Office Suite.
- Willing and able to travel internationally multiple times per year.
LOCATION Santa Ana, CA
WORK STYLE Hybrid (3 times/week in the office)
#countryUS
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and Sales-
Industries
Staffing and Recruiting
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