Marketing Analytics Manager Job at Georgia Staffing in Atlanta

Marketing Analytics Manager

Robert Half Marketing and Creative is hiring for a Marketing Analytics Manager with a client in Atlanta. This is a direct hire position. We're looking for a Marketing Analytics Manager to turn complex data into actionable insights that drive customer acquisition and business growth. This role involves analyzing marketing performance across multiple channels, managing third-party measurement tools, and optimizing media spend to improve efficiency.

What You'll Do:

• Analyze Market Trends: Evaluate category, brand, competitive, channel, and customer data to guide marketing decisions and recommend budget allocations.
• Develop Reporting & Dashboards: Design interactive reports to track performance, identify trends, and highlight areas for improvement.
• Manage Third-Party Measurement Tools: Oversee platform setup, onboarding, and coordination with external sales, measurement, and ad operations teams.
• Lead Testing & Optimization: Implement and analyze results from multi-touch attribution, marketing mix modeling (MMM), and brand/conversion lift studies.
• Optimize Campaign Performance: Track key performance indicators (KPIs) to measure spend effectiveness and creative impact.
• Leverage Data for Customer Insights: Analyze customer acquisition metrics and shopping behaviors to improve digital programs and conversion rates.
• Collaborate Across Teams: Work closely with internal stakeholders and external media agencies to refine measurement processes.
• Monitor Industry Trends: Stay updated on emerging digital marketing trends and identify new opportunities for growth.

Requirements What You Bring:

• 5+ years of experience in digital advertising, media analytics, or marketing analytics.
• Strong knowledge of Google Ads, Facebook/Instagram, Pinterest, LinkedIn, and DSPs (e.g., StackAdapt).
• Experience with third-party measurement tools (e.g., Neustar/TransUnion, Nielsen).
• Proficiency in Excel (Pivot tables, SUMIFs) and visualization tools like Tableau, Sigma, or Power BI.
• Understanding of marketing mix modeling (MMM), conversion rate optimization (CRO), and A/B testing.
• Experience using Google Analytics 4 to assess website performance, traffic, engagement, and conversions.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Clear, effective communicator who can translate analytical insights into actionable recommendations for technical and non-technical audiences.
• Ability to maintain data confidentiality and handle sensitive information with professionalism.

This role is ideal for someone who thrives on data-driven decision-making and wants to play a key role in shaping marketing strategy.

Innovation starts with people. Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.