80Twenty
Overview
80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates. Were working with a fast-growing, clean beauty brand redefining the at-home wellness experience, backed by professional spa science and K-beauty innovation. The companys products are beloved in top salons and are expanding across DTC, retail, and omnichannel. This is a small but mighty team on an exciting growth trajectory with ownership of marketing performance strategy.
This is a one day per week in-office role in Ridgefield, NJ; please apply only if youre comfortable with commuting.
What Youll Do
- Lead the strategy and execution of paid media campaigns across Meta, Google, TikTok, and Pinterest.
- Own email and SMS marketing (Klaviyo or similar), from campaign ideation to automation and segmentation.
- Launch and manage DTC promotions, bundles, and site merchandising using Shopify.
- Work cross-functionally with creative and web teams to optimize landing pages, popups, and PDPs for conversion.
- Collaborate with external agency partners to drive testing, campaign execution, and performance reporting.
- Monitor and improve key KPIs like CAC, LTV, ROAS, and retention across digital channels.
- Support omnichannel efforts including new product launches, promotional rollouts, and retail initiatives.
- Be a strategic partner in brand campaigns, UGC / influencer amplification, and growth initiatives.
Who You Are
- 35 years of experience in digital or growth marketing, ideally in DTC, beauty, wellness, or CPG.
- Proven expertise in paid media, attribution, and audience segmentation.
- Shopify fluency and experience executing ecommerce promotions and lifecycle marketing.
- Comfortable managing agencies and internal teams toward growth KPIs.
- Analytical thinker with strong reporting, forecasting, and A/B testing capabilities.
- Entrepreneurial spiritself-starter, collaborative, and excited to build.
Base compensation: 90-120k + annual bonus + benefits
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing
- Industries: Personal Care Product Manufacturing
- Benefits: Medical insurance, Vision insurance, 401(k)
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