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Lean Marketing

Strategic Business Analyst Job at Lean Marketing in Eau Claire

Lean Marketing, Eau Claire, WI, US, 54701

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Job Description

Job Description
Strategic Business Analyst

Drive growth. Deliver insights. Shape strategy.

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Why This Role Matters

We’re looking for a Strategic Business Analyst to join our marketing team and power the initiatives that drive lasting impact across the business. Rooted in direct mail and email marketing performance, this role extends far beyond reporting — it’s about turning data into insights, insights into strategy, and strategy into measurable results.

This isn’t a back-office reporting role. It’s a make-things-happen role. You’ll be trusted with the authority to align stakeholders, challenge assumptions, hold firm on ROI, and build the structure that gets things done. Our teams are full of strong personalities and competing priorities. You’ll be the one who cuts through the noise and brings clarity.

If you’re looking for a place where you can put your fingerprints on the direction of a business, this role was made for you.

What You’ll Do

You’ll partner with executives, managers, and cross-functional teams to:

Marketing & Campaign Strategy

  • Translate high-level goals into concrete, prioritized execution plans.
     
  • Orchestrate collaboration across marketing, sales, and leadership to ensure strategies move forward decisively.
     
  • Define KPIs, dashboards, and reporting that tie marketing activity to company-wide growth and profitability.
     
  • Collaborate with tactical teams to bring campaigns from concept to execution to measurable success.
     

Business Analysis & Insight

  • Go beyond surface metrics to uncover why campaigns succeed or fail — not just what happened.
     
  • Challenge assumptions and gut decisions with ROI, facts, and data-driven recommendations.
     
  • Frame risks, trade-offs, and opportunities clearly for leadership.
     
  • Thrive in ambiguity by cutting through clutter and creating focus.
     

Execution Discipline

  • Keep initiatives moving decisively from concept to measurable success.
     
  • Hold stakeholders accountable and ensure projects stay grounded in ROI and business impact.
     
  • Deliver results — not just reports.
     

What Makes You Right for This Role
  • Critical thinker — you cut through clutter and see the core issues.
     
  • Decisive operator — you avoid analysis spirals and move projects forward.
     
  • Strong backbone — you can push back on senior voices when the data says otherwise.
     
  • Cross-functional operator — you synthesize input from many and drive alignment.
     
  • Analytically sharp — Excel mastery required; SQL preferred.
     
  • Results-oriented — you measure success by ROI, clarity, and impact.
     
  • Builder’s mindset — you don’t wait for perfect conditions; you create the missing structure.
     
  • Comfortable in the gray — you thrive in fast-moving, ambiguous environments.
     

Qualifications
  • Education: Bachelor’s degree in Business, Marketing, Analytics, or related field — or equivalent practical experience.
     
  • Experience:
     
    • 5+ years in business analysis, marketing strategy, or related roles.
       
    • Proven track record of turning vision into structured, executable plans.
       
    • Hands-on experience supporting or leading marketing campaign execution with measurable ROI.
       
    • Strong history of collaboration across marketing, sales, operations, and leadership.
       
  • Technical Skills:
     
    • Advanced Excel (modeling, formulas, scenario analysis).
       
    • Data fluency — ability to distill large datasets into actionable insights.
       
    • SQL or similar querying experience.
       
    • Familiarity with BI tools (Power BI, Tableau).
       
    • Marketing systems literacy (CRM, marketing automation platforms).
       
    • Strong storytelling — turning data into narratives that influence decisions.
       
  • Soft Skills:
     
    • Independent thinker who drives clarity and focus.
       
    • Confident communicator with influence across levels.
       
    • Curious and persistent explorer who digs beyond surface metrics.
       
    • Results-obsessed and impact-driven.
       

The Opportunity

This isn’t about incremental improvement — it’s about building clarity, structure, and results where they’re missing. You’ll have the trust, authority, and responsibility to drive real business impact across departments.

Location: Hybrid in Eau Claire, WI – a mix of heads-down work and collaborative team time.

Reports to: Director – Marketing Focus

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