Grocery Outlet
About Grocery Outlet
Our Mission:
Touching lives for the better
Our Vision:
Touching lives by being the first choice for bargain-minded consumers in the U.S.
Our Values & Behaviors:
Achievement, Diversity, Entrepreneurship, Family, Fun, Integrity & Service
About the Team Our Marketing team’s mission is to use creativity and passion for the Grocery Outlet brand to increase customer trips, grow market share, and contribute to company growth and profitability. Our team is built on innovation and collaboration—allowing us to engage customers and drive sales in a fast-paced environment. Successful members of our team are eager and curious as they use their exceptional work ethic, creativity, and attention to detail to look for the next marketing trend.
About the Role The Digital Media Buying Specialist is responsible for planning, negotiating, and executing non-social digital advertising campaigns to drive traffic, sales, and brand awareness for our grocery chain. This role focuses on media such as programmatic display, video (OTT/CTV), audio, digital out-of-home (DOOH), native, and paid search (SEM). The ideal candidate combines strong analytical skills with marketplace expertise and a performance-driven mindset.
Responsibilities Include
Plan and purchase all non-social digital media across platforms including programmatic display, CTV/OTT, YouTube (non-social), audio streaming, and SEM (Google Ads, Bing)
Collaborate with the marketing team and creative team to align media strategy with campaign goals and creative assets
Negotiate rates and placements with vendors and media partners to maximize media value and reach
Monitor campaign performance daily and optimize toward KPIs such as impressions, click-through rate, cost per acquisition, and ROAS
Partner with the analytics team to ensure accurate attribution and tracking across platforms
Manage media budgets and billing, ensuring campaigns deliver on time and within scope
Provide regular reporting with actionable insights to internal stakeholders
Stay current on digital media trends, emerging platforms, and retail/grocery-specific opportunities
Work closely with retail media networks (e.g., Instacart Ads, Amazon DSP) as applicable
About The Pay
Base Salary Range: $85,000 - $100,000 Annually
401(k) Profit Sharing
Medical, Dental, Vision & More!
Final compensation will be determined based upon experience and skills and may vary based on location.
About You
Bachelor’s degree in marketing, Advertising, Communications, or related field
3+ years of experience in digital media buying, preferably in a retail or grocery environment
Proficiency with DSPs (e.g., The Trade Desk, DV360), ad servers, Google Ads, and analytics platforms
Strong negotiation, organizational, and project management skills
Ability to interpret data and translate insights into actionable recommendations
Understanding of digital attribution models and media performance metrics
Excellent communication and collaboration skills
Knowledge of retail media networks and shopper marketing platforms
Familiarity with geo-targeting and store-level campaign optimization
Knowledge of brand safety, fraud detection, and viewability standards
To learn about how we collect, use and secure your personal information, see our privacy policy.
Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Our Mission:
Touching lives for the better
Our Vision:
Touching lives by being the first choice for bargain-minded consumers in the U.S.
Our Values & Behaviors:
Achievement, Diversity, Entrepreneurship, Family, Fun, Integrity & Service
About the Team Our Marketing team’s mission is to use creativity and passion for the Grocery Outlet brand to increase customer trips, grow market share, and contribute to company growth and profitability. Our team is built on innovation and collaboration—allowing us to engage customers and drive sales in a fast-paced environment. Successful members of our team are eager and curious as they use their exceptional work ethic, creativity, and attention to detail to look for the next marketing trend.
About the Role The Digital Media Buying Specialist is responsible for planning, negotiating, and executing non-social digital advertising campaigns to drive traffic, sales, and brand awareness for our grocery chain. This role focuses on media such as programmatic display, video (OTT/CTV), audio, digital out-of-home (DOOH), native, and paid search (SEM). The ideal candidate combines strong analytical skills with marketplace expertise and a performance-driven mindset.
Responsibilities Include
Plan and purchase all non-social digital media across platforms including programmatic display, CTV/OTT, YouTube (non-social), audio streaming, and SEM (Google Ads, Bing)
Collaborate with the marketing team and creative team to align media strategy with campaign goals and creative assets
Negotiate rates and placements with vendors and media partners to maximize media value and reach
Monitor campaign performance daily and optimize toward KPIs such as impressions, click-through rate, cost per acquisition, and ROAS
Partner with the analytics team to ensure accurate attribution and tracking across platforms
Manage media budgets and billing, ensuring campaigns deliver on time and within scope
Provide regular reporting with actionable insights to internal stakeholders
Stay current on digital media trends, emerging platforms, and retail/grocery-specific opportunities
Work closely with retail media networks (e.g., Instacart Ads, Amazon DSP) as applicable
About The Pay
Base Salary Range: $85,000 - $100,000 Annually
401(k) Profit Sharing
Medical, Dental, Vision & More!
Final compensation will be determined based upon experience and skills and may vary based on location.
About You
Bachelor’s degree in marketing, Advertising, Communications, or related field
3+ years of experience in digital media buying, preferably in a retail or grocery environment
Proficiency with DSPs (e.g., The Trade Desk, DV360), ad servers, Google Ads, and analytics platforms
Strong negotiation, organizational, and project management skills
Ability to interpret data and translate insights into actionable recommendations
Understanding of digital attribution models and media performance metrics
Excellent communication and collaboration skills
Knowledge of retail media networks and shopper marketing platforms
Familiarity with geo-targeting and store-level campaign optimization
Knowledge of brand safety, fraud detection, and viewability standards
To learn about how we collect, use and secure your personal information, see our privacy policy.
Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr