Marketing Specialist Job at Robert Half in Lake Forest

We are looking for a skilled Marketing Specialist to join our team in Foothill Ranch, California. In this long-term contract role, you will play a key part in driving impactful marketing initiatives across digital platforms, social media, and events. This position offers an exciting opportunity to collaborate with cross-functional teams and utilize tools like Adobe Creative Cloud, HubSpot, and WordPress to achieve marketing goals.

Responsibilities:
• Develop and execute engaging email campaigns to effectively reach target audiences.
• Plan and manage marketing activities, including the creation and execution of comprehensive marketing campaigns.
• Utilize digital marketing strategies to enhance online visibility and drive traffic to company platforms.
• Design and publish content for social media channels, ensuring alignment with brand messaging.
• Oversee event management efforts, including planning, promotion, and successful execution.
• Coordinate projects using tools such as Asana to ensure timely delivery of marketing initiatives.
• Collaborate with internal teams to produce high-quality and impactful marketing materials.
• Maintain and update website content using WordPress, ensuring accuracy and relevance.
• Analyze marketing performance data and provide actionable insights to optimize strategies.
• Work within Adobe Creative Cloud to create visually appealing marketing assets.• Minimum of 3 years of experience in marketing or communications.
• Proficiency in email campaign management and digital marketing strategies.
• Hands-on experience with tools like Adobe Creative Cloud, HubSpot, and WordPress.
• Strong skills in social media content creation and management.
• Familiarity with project management platforms such as Asana.
• Ability to plan and execute events with attention to detail.
• Excellent communication and collaboration skills.
• Analytical mindset with the ability to interpret marketing performance data.