Robert Half
Job Description
Job Description
We are looking for a creative and detail-oriented Marketing Specialist to join our team in Duluth, Georgia. In this role, you will oversee the development and execution of marketing initiatives designed to enhance brand visibility and drive engagement across various digital platforms. Your expertise in campaign management and digital marketing strategies will play a key role in achieving our business goals.
Responsibilities:
• Develop and implement marketing campaigns to effectively promote products or services.
• Manage email campaigns, ensuring content aligns with brand messaging and drives customer engagement.
• Collaborate with cross-functional teams to coordinate and execute marketing activities.
• Design and produce creative assets using Adobe Creative Cloud tools for digital and print use.
• Monitor campaign performance and analyze data to optimize strategies and improve results.
• Conduct market research and stay updated on industry trends to inform marketing decisions.
• Maintain a consistent brand presence across all digital channels, including social media.
• Assist in creating and managing budgets for marketing initiatives.
• Provide regular reports on campaign effectiveness and propose actionable recommendations.• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in email marketing and digital campaign management.
• Proficiency in Adobe Creative Cloud tools, including Photoshop, Illustrator, and InDesign.
• Strong understanding of digital marketing strategies and platforms.
• Ability to analyze data and generate actionable insights to improve performance.
• Excellent communication and organizational skills.
• Familiarity with social media platforms and their marketing potential.
• Demonstrated ability to manage multiple projects and meet deadlines.
Responsibilities:
• Develop and implement marketing campaigns to effectively promote products or services.
• Manage email campaigns, ensuring content aligns with brand messaging and drives customer engagement.
• Collaborate with cross-functional teams to coordinate and execute marketing activities.
• Design and produce creative assets using Adobe Creative Cloud tools for digital and print use.
• Monitor campaign performance and analyze data to optimize strategies and improve results.
• Conduct market research and stay updated on industry trends to inform marketing decisions.
• Maintain a consistent brand presence across all digital channels, including social media.
• Assist in creating and managing budgets for marketing initiatives.
• Provide regular reports on campaign effectiveness and propose actionable recommendations.• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in email marketing and digital campaign management.
• Proficiency in Adobe Creative Cloud tools, including Photoshop, Illustrator, and InDesign.
• Strong understanding of digital marketing strategies and platforms.
• Ability to analyze data and generate actionable insights to improve performance.
• Excellent communication and organizational skills.
• Familiarity with social media platforms and their marketing potential.
• Demonstrated ability to manage multiple projects and meet deadlines.