Wiliot
Overview
Join to apply for the
Field Marketing Manager
role at
Wiliot . Wiliot was founded by the team that invented one of the technologies at the heart of 5G. Their next vision is to develop an IoT sticker that can power itself by harvesting radio frequency energy, bringing connectivity and intelligence to everyday products and packaging. This technology is used by some of the worlds largest consumer, retail, food and pharmaceutical companies to change how we make, distribute, sell, use and recycle products. Our investors include Softbank, Amazon, Alibaba, Verizon, NTT DoCoMo, Qualcomm and PepsiCo. Responsibilities
Event Ownership & Execution: Identify and maintain industry tradeshow calendar, ensuring sponsorship and participation at key events; plan and execute industry events (e.g., NRF, Manifest) and others such as SKOs, customer roadshows, and partner booth presence; manage end-to-end event sponsorship including logistics, vendor coordination, booth design, executive dinners, meetups, customer & partner activations, and messaging; own and manage tools related to registration and lead capture; deliver engaging product trainings and demos during events; track event performance metrics and recommend improvements; collaborate with Sales and Demand Gen teams to identify target accounts, pipeline attribution, and lead handoff. Channel Marketing & Partner Engagement: Support and execute channel marketing programs with partners, including joint campaigns, enablement activities, and partner communications; assist in business development activities such as pitching at events, supporting demos, and collaborating on partner-facing initiatives; contribute to press releases and joint marketing efforts with partners. Marketing Content & Industry Outreach: Collaborate with internal experts to create and revise partner and event-related assets (presentations, one-pagers, demo scripts); partner with Demand Gen to design and execute field marketing strategy across conferences; support thought leadership and awareness campaigns targeted at industry-specific audiences (IoT, RFID, supply chain); ensure consistent branding and messaging across partner-facing activities; manage and drive monthly co-marketing partner activities. Requirements
35 years in B2B marketing roles, preferably in channel or partner marketing, event marketing, or business development. Proven ability to execute events and work with external partners. Experience in technology industries (IoT, RFID, SaaS, supply chain, or adjacent) preferred. Working knowledge of marketing software (SFDC, HubSpot). Strong organizational skills with the ability to manage multiple projects simultaneously. Comfortable presenting, demoing, and engaging with partner audiences. Creative thinker with an execution mindset. Excellent communication and writing skills. Able to lift boxes (up to 20 lbs.), unpack materials, extensive walking and standing for long periods of time while setting up, managing, and breaking down events. Able to travel and participate in relevant tradeshows (up to 50%). Location & Compensation
Richardson, TX; Dallas, TX. Salary ranges referenced: $90,000.00$115,000.00 (Richardson) and $90,000.00$120,000.00 (Dallas). 1 hour ago / 3 weeks ago updates noted in original posting. Referrals increase your chances of interviewing at Wiliot by 2x. Note: This description reflects the current posting and does not guarantee the availability of the role. #J-18808-Ljbffr
Join to apply for the
Field Marketing Manager
role at
Wiliot . Wiliot was founded by the team that invented one of the technologies at the heart of 5G. Their next vision is to develop an IoT sticker that can power itself by harvesting radio frequency energy, bringing connectivity and intelligence to everyday products and packaging. This technology is used by some of the worlds largest consumer, retail, food and pharmaceutical companies to change how we make, distribute, sell, use and recycle products. Our investors include Softbank, Amazon, Alibaba, Verizon, NTT DoCoMo, Qualcomm and PepsiCo. Responsibilities
Event Ownership & Execution: Identify and maintain industry tradeshow calendar, ensuring sponsorship and participation at key events; plan and execute industry events (e.g., NRF, Manifest) and others such as SKOs, customer roadshows, and partner booth presence; manage end-to-end event sponsorship including logistics, vendor coordination, booth design, executive dinners, meetups, customer & partner activations, and messaging; own and manage tools related to registration and lead capture; deliver engaging product trainings and demos during events; track event performance metrics and recommend improvements; collaborate with Sales and Demand Gen teams to identify target accounts, pipeline attribution, and lead handoff. Channel Marketing & Partner Engagement: Support and execute channel marketing programs with partners, including joint campaigns, enablement activities, and partner communications; assist in business development activities such as pitching at events, supporting demos, and collaborating on partner-facing initiatives; contribute to press releases and joint marketing efforts with partners. Marketing Content & Industry Outreach: Collaborate with internal experts to create and revise partner and event-related assets (presentations, one-pagers, demo scripts); partner with Demand Gen to design and execute field marketing strategy across conferences; support thought leadership and awareness campaigns targeted at industry-specific audiences (IoT, RFID, supply chain); ensure consistent branding and messaging across partner-facing activities; manage and drive monthly co-marketing partner activities. Requirements
35 years in B2B marketing roles, preferably in channel or partner marketing, event marketing, or business development. Proven ability to execute events and work with external partners. Experience in technology industries (IoT, RFID, SaaS, supply chain, or adjacent) preferred. Working knowledge of marketing software (SFDC, HubSpot). Strong organizational skills with the ability to manage multiple projects simultaneously. Comfortable presenting, demoing, and engaging with partner audiences. Creative thinker with an execution mindset. Excellent communication and writing skills. Able to lift boxes (up to 20 lbs.), unpack materials, extensive walking and standing for long periods of time while setting up, managing, and breaking down events. Able to travel and participate in relevant tradeshows (up to 50%). Location & Compensation
Richardson, TX; Dallas, TX. Salary ranges referenced: $90,000.00$115,000.00 (Richardson) and $90,000.00$120,000.00 (Dallas). 1 hour ago / 3 weeks ago updates noted in original posting. Referrals increase your chances of interviewing at Wiliot by 2x. Note: This description reflects the current posting and does not guarantee the availability of the role. #J-18808-Ljbffr