Cypress HCM

Product Marketing Manager Job at Cypress HCM in San Francisco

Cypress HCM, San Francisco, CA, United States, 94199

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This range is provided by Cypress HCM. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$80.00/hr - $85.00/hr

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The Sr. Channel GTM PMM for Higher Education is a critical member of the EDU Institutions team. This global role is at the center of success of the team delivering growth by driving student opportunity for Adobe Acrobat Studio, Adobe Creative Cloud, Adobe Express and more through the Higher Education channel business.
You will demonstrate a deep knowledge of B2B and specifically channel GTM practices. In this role, your ability to collaborate across internal Adobe teams to lead complex, cross-functional initiatives will serve well. Successful candidates will be instrumental in helping craft the go-to-market strategy and plans, channel incentives, enablement, and pricing to drive expansion of this route to market and ensuring streamlined execution and operations against the strategy.
You will own the tracking, metrics and reporting for the business segment and performance management, proactively engaging the wider team to resolve challenges as well as to accelerate and build on success.

Collaborate with Channel/Reseller Marketing, Sales, Finance, Operations and Product teams to develop and execute plans that deliver quarterly and annual sales goals
Drive field execution of go-to-market strategies by aligning cross-functional teams, enabling partners, and ensuring consistent engagement with target customer segments to accelerate growth
Identify and prioritize target customer renewals/segments in collaboration with channel sales leaders to optimize channel reach and impact
Translate messaging into channel-ready value propositions, tailoring content to resonate with partner audiences and align with channel-specific priorities and customer needs
Collaborate closely with Partner Marketing to develop and deliver high-impact content for channel partners, including enablement materials, messaging frameworks, and call scripts tailored to partner needs and customer engagement strategies
Design and manage channel incentives and pricing models to support business objectives and drive partner performance
Partner with channel marketing to establish frameworks that deliver pipeline growth across offerings
Engage with country and regional leaders around the world to localize GTM strategy and implementation for regional success

BS/BA with 8+ years in marketing, software, high tech, or management consulting
Proven leadership of cross-functional B2B teams driving impactful business initiatives
Skilled in problem-solving, strategic decision-making, data-backed advocacy and strong communication skills
Global cultural awareness and collaboration with in-region teams

Marketing, Project Management, and Product Management
Industries: Technology, Information and Media, Internet Marketplace Platforms, and IT System Custom Software Development

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