Cypress HCM is hiring: Product Marketing Manager in San Francisco

This range is provided by Cypress HCM. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $120.00/hr - $127.00/hr Direct message the job poster from Cypress HCM Principal Product Marketing Manager (Contract) Location: San Francisco CA 94107 or San Jose CA 95110 (Hybrid) Duration: 9/01/2025 to 2/27/2026 Responsibilities Own and execute SEO strategy in partnership with the SEO team, GTM, and other cross-functional partners to capture high-intent demand and grow traffic share. Understand customer needs and conduct research to identify top jobs-to-be-done and workflows. Define and scale use cases, writing compelling value propositions and messaging frameworks for core personas. Lead cross-functional go-to-market plans for new features and launches, ensuring consistent messaging across channels. Translate market and competitive insights into product and GTM recommendations. Required Skills & Qualifications 8–10+ years in product marketing, growth marketing, or SEO-focused roles. Focus should be on true product marketers. Do not want to see general marketing managers for this role. Expertise in SEO execution and proven success scaling use case strategies. Core PMM skills: positioning, value prop development, messaging frameworks, segmentation, pricing/packaging insights, launch planning, and sales enablement. Strong communicator with ability to craft compelling narratives and influence cross-functional partners. Analytical, data-driven, and customer-obsessed, with experience using research and insights to shape strategy. Experience in SaaS, productivity, or digital products preferred. Education & Experience Bachelor’s degree in Marketing, Business, Communications, or related field required. MBA or advanced degree preferred. Compensation Up to $127.46 per hour. #J-18808-Ljbffr