PMG
Overview
Analytics & Measurement Director at PMG. PMG is a global independent marketing services and technology company that delivers cutting-edge digital solutions and innovative media strategies. PMG has been named in Ad Age Best Places to Work for 10 years and Fast Company Best Workplaces for Innovators since 2022. Our team comprises over 900 employees globally, serving brands across 85+ countries. What You Will Do
Develop and execute a measurement strategy that connects media performance to real business impact. Establish a north star measurement philosophy, guiding clients beyond siloed KPIs toward a holistic, strategic analytics framework. Design and implement incrementality testing, attribution models, and advanced media measurement methodologies (MMM, lift testing, diminishing returns analysis, etc.). Conduct deep-dive data analysis to uncover insights that inform marketing spend, audience strategy, and channel effectiveness. Build and maintain automated measurement tools and dashboards using platforms like BigQuery, Redshift, Tableau, and Looker. Partner with customer leadership and internal teams to define key success metrics and align measurement roadmaps with business goals. Work cross-functionally to bridge the gap between business teams and technical data teams, ensuring analytics solutions are actionable. Lead experimentation and testing, designing lift studies and custom attribution models that improve marketing performance. Stay ahead of industry trends, including privacy regulations, identity resolution, retail media, and AI-driven analytics, to shape measurement strategies. Represent PMG in client meetings, industry panels, and RFP responses, offering thought leadership on measurement best practices. Mentor and develop a team of analytics managers and senior analysts, instilling best practices in measurement, experimentation, and data storytelling. Cultivate partnerships with media, strategy, creative, and customer leadership teams to ensure measurement aligns with business goals. Foster a culture of curiosity, innovation, and business-driven analytics within the team and organization. What You Will Bring
8+ years of hands-on experience in marketing analytics, data science, or media measurement with a focus on business impact. Ability to develop a measurement philosophy that ties marketing KPIs to business growth. Deep expertise in media measurement methodologies, including incrementality testing/lift studies, MMM, attribution & customer journey analytics, and experimentation with statistical significance. Proficiency in SQL, Python, or R for data analysis, predictive modeling, and automation. Hands-on experience with cloud data platforms (Google BigQuery, AWS Redshift, Snowflake). Strong data visualization skills (Tableau, Looker, Google Data Studio) to present insights. Ability to translate complex data into clear, strategic insights for executives. Excellent communication and presentation skills. High business acumen with understanding of traditional and digital media metrics and their impact on growth. Willingness to navigate ambiguity and evolve measurement frameworks to deliver value. Curiosity and adaptability as a continual learner with a customer-focused mindset. People-focused leadership, fostering collaboration and professional growth. Preferred Qualifications
Master’s degree in Analytics, Data Science, Statistics, or related field. Experience on a Marketing Science (MarSci) team and applying machine learning in marketing analytics. Knowledge of identity resolution, privacy trends, and AI-driven media optimization. Experience leading measurement transformations (e.g., MMM implementations, incrementality capabilities, onboarding retail media clients). What We Offer
Professional development, mentorship, and career advancement opportunities. Generous paid time off and holidays. Paid parental leave and comprehensive healthcare tailored by geography. Competitive retirement plans with contribution matching. Fertility and family support benefits. Pet insurance, lifestyle spending accounts, and commuter benefits where available. Annual bonus eligibility and volunteering opportunities. AI Enterprise access and weekly AI training sessions. Benefits vary by country, location, and geography to reflect local laws and norms. What Sets Us Apart
PMG is committed to an inclusive, diverse culture and equal opportunity employment. We recruit, employ, train, compensate, and promote regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Seniority level: Director Employment type: Full-time Job function: Research, Analyst, and Information Technology; Industries: Advertising Services Note: This posting reflects current openings and general expectations; actual responsibilities may evolve with business needs.
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Analytics & Measurement Director at PMG. PMG is a global independent marketing services and technology company that delivers cutting-edge digital solutions and innovative media strategies. PMG has been named in Ad Age Best Places to Work for 10 years and Fast Company Best Workplaces for Innovators since 2022. Our team comprises over 900 employees globally, serving brands across 85+ countries. What You Will Do
Develop and execute a measurement strategy that connects media performance to real business impact. Establish a north star measurement philosophy, guiding clients beyond siloed KPIs toward a holistic, strategic analytics framework. Design and implement incrementality testing, attribution models, and advanced media measurement methodologies (MMM, lift testing, diminishing returns analysis, etc.). Conduct deep-dive data analysis to uncover insights that inform marketing spend, audience strategy, and channel effectiveness. Build and maintain automated measurement tools and dashboards using platforms like BigQuery, Redshift, Tableau, and Looker. Partner with customer leadership and internal teams to define key success metrics and align measurement roadmaps with business goals. Work cross-functionally to bridge the gap between business teams and technical data teams, ensuring analytics solutions are actionable. Lead experimentation and testing, designing lift studies and custom attribution models that improve marketing performance. Stay ahead of industry trends, including privacy regulations, identity resolution, retail media, and AI-driven analytics, to shape measurement strategies. Represent PMG in client meetings, industry panels, and RFP responses, offering thought leadership on measurement best practices. Mentor and develop a team of analytics managers and senior analysts, instilling best practices in measurement, experimentation, and data storytelling. Cultivate partnerships with media, strategy, creative, and customer leadership teams to ensure measurement aligns with business goals. Foster a culture of curiosity, innovation, and business-driven analytics within the team and organization. What You Will Bring
8+ years of hands-on experience in marketing analytics, data science, or media measurement with a focus on business impact. Ability to develop a measurement philosophy that ties marketing KPIs to business growth. Deep expertise in media measurement methodologies, including incrementality testing/lift studies, MMM, attribution & customer journey analytics, and experimentation with statistical significance. Proficiency in SQL, Python, or R for data analysis, predictive modeling, and automation. Hands-on experience with cloud data platforms (Google BigQuery, AWS Redshift, Snowflake). Strong data visualization skills (Tableau, Looker, Google Data Studio) to present insights. Ability to translate complex data into clear, strategic insights for executives. Excellent communication and presentation skills. High business acumen with understanding of traditional and digital media metrics and their impact on growth. Willingness to navigate ambiguity and evolve measurement frameworks to deliver value. Curiosity and adaptability as a continual learner with a customer-focused mindset. People-focused leadership, fostering collaboration and professional growth. Preferred Qualifications
Master’s degree in Analytics, Data Science, Statistics, or related field. Experience on a Marketing Science (MarSci) team and applying machine learning in marketing analytics. Knowledge of identity resolution, privacy trends, and AI-driven media optimization. Experience leading measurement transformations (e.g., MMM implementations, incrementality capabilities, onboarding retail media clients). What We Offer
Professional development, mentorship, and career advancement opportunities. Generous paid time off and holidays. Paid parental leave and comprehensive healthcare tailored by geography. Competitive retirement plans with contribution matching. Fertility and family support benefits. Pet insurance, lifestyle spending accounts, and commuter benefits where available. Annual bonus eligibility and volunteering opportunities. AI Enterprise access and weekly AI training sessions. Benefits vary by country, location, and geography to reflect local laws and norms. What Sets Us Apart
PMG is committed to an inclusive, diverse culture and equal opportunity employment. We recruit, employ, train, compensate, and promote regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Seniority level: Director Employment type: Full-time Job function: Research, Analyst, and Information Technology; Industries: Advertising Services Note: This posting reflects current openings and general expectations; actual responsibilities may evolve with business needs.
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