ABR Talent l Customer Success Recruitment for Start-up & Scale-up SaaS businesses
Performance Marketing Manager
ABR Talent l Customer Success Recruitment for Start-up & Scale-up SaaS businesses, San Francisco, California, United States, 94199
This range is provided by ABR Talent l Customer Success Recruitment for Start-up & Scale-up SaaS businesses. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$110,000.00/yr - $140,000.00/yr The Company
An early-stage fintech startup focused on empowering young people to take control of their personal finances and build credit safely. Founded recently with strong backing from top-tier investors and accelerator programs, supported by significant funding rounds fueling rapid growth. Trusted by thousands of users across multiple universities, the company operates with a small, passionate team across major US cities, committed to reshaping the future of student finance. The Opportunity
Join the marketing team of a fast-scaling fintech startup as a Performance Marketing Manager focused on accelerating user acquisition and growth. You will lead digital campaigns across Google Search, App campaigns, and key social platforms, while creatively optimizing funnels and improving conversion rates beyond paid media channels. This role offers substantial ownership and keen opportunities for experimentation and impact in a dynamic startup environment. Work closely with cross-functional teams to test hypotheses, enhance user journeys, and drive innovative marketing strategies resonating with a young, value-driven audience. The Ideal Candidate
2-3 years of hands-on experience managing digital marketing campaigns, particularly app installs and web customer acquisition. Skilled in Google Ads and other paid channels such as Meta and TikTok, with a strong focus on performance metrics like ROAS and CAC. Proficient in data-driven funnel optimization using attribution and analytics tools, plus some familiarity with SQL for data queries. Experienced designing and running A/B tests to improve campaign performance. Collaborative, self-motivated, and comfortable working in a fast-paced startup culture. Prior experience in fintech or closely related sectors is advantageous but not required. Key Responsibilities
Own planning, execution, and measurement of growth campaigns across paid search, social, and app platforms. Analyze complex marketing funnels and optimize user engagement and conversion rates end-to-end. Define and track KPIs rigorously to inform continual campaign improvements. Collaborate with design, product, and engineering teams to implement and test marketing hypotheses. Stay current on industry trends and emerging channels to keep the company competitive. The Package
Base salary ranging from $110,000 to $140,000 per year, depending on experience and skill level. Competitive equity package providing meaningful ownership upside as the company scales. Unlimited paid time off. 401K retirement plan with company match. Generous paid parental leave covering adoption and fostering. Collaborative, mission-driven culture with offices in major US tech hubs. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing Industries
Technology, Information and Media and Software Development
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$110,000.00/yr - $140,000.00/yr The Company
An early-stage fintech startup focused on empowering young people to take control of their personal finances and build credit safely. Founded recently with strong backing from top-tier investors and accelerator programs, supported by significant funding rounds fueling rapid growth. Trusted by thousands of users across multiple universities, the company operates with a small, passionate team across major US cities, committed to reshaping the future of student finance. The Opportunity
Join the marketing team of a fast-scaling fintech startup as a Performance Marketing Manager focused on accelerating user acquisition and growth. You will lead digital campaigns across Google Search, App campaigns, and key social platforms, while creatively optimizing funnels and improving conversion rates beyond paid media channels. This role offers substantial ownership and keen opportunities for experimentation and impact in a dynamic startup environment. Work closely with cross-functional teams to test hypotheses, enhance user journeys, and drive innovative marketing strategies resonating with a young, value-driven audience. The Ideal Candidate
2-3 years of hands-on experience managing digital marketing campaigns, particularly app installs and web customer acquisition. Skilled in Google Ads and other paid channels such as Meta and TikTok, with a strong focus on performance metrics like ROAS and CAC. Proficient in data-driven funnel optimization using attribution and analytics tools, plus some familiarity with SQL for data queries. Experienced designing and running A/B tests to improve campaign performance. Collaborative, self-motivated, and comfortable working in a fast-paced startup culture. Prior experience in fintech or closely related sectors is advantageous but not required. Key Responsibilities
Own planning, execution, and measurement of growth campaigns across paid search, social, and app platforms. Analyze complex marketing funnels and optimize user engagement and conversion rates end-to-end. Define and track KPIs rigorously to inform continual campaign improvements. Collaborate with design, product, and engineering teams to implement and test marketing hypotheses. Stay current on industry trends and emerging channels to keep the company competitive. The Package
Base salary ranging from $110,000 to $140,000 per year, depending on experience and skill level. Competitive equity package providing meaningful ownership upside as the company scales. Unlimited paid time off. 401K retirement plan with company match. Generous paid parental leave covering adoption and fostering. Collaborative, mission-driven culture with offices in major US tech hubs. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing Industries
Technology, Information and Media and Software Development
#J-18808-Ljbffr