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Overview
PeopleConnect is looking for a MarTech Solutions Architect to join our award-winning team to support our People Search division. This position reports to the Vice President of Marketing Operations. This is a unique opportunity for an experienced MarTech Solutions Architect to own and evolve our marketing data infrastructure across both client-side and server-side environments. This person will be the architect of our tracking, analytics, and marketing integrations—combining deep Google Tag Manager expertise with backend development skills to ensure our data is accurate, privacy-compliant, and actionable. While working cross-functionally with Marketing, Engineering, and Analytics to build reliable, scalable pipelines between our websites, marketing platforms, and analytics tools. About People Search
People Search is a web development division in our PeopleConnect portfolio that services over one million customers nationwide. Our cutting-edge technology connects, informs and protects people — both online and off. Our websites are consistently ranked in the top 500 top traffic sites in the US. Our products have been featured on the Discovery Channel, Mashable, Vice, Entrepreneur, Business Insider — and even made a cameo in a Disney animated comedy! A pioneer of new ideas, we’re constantly looking to develop and deploy innovative strategies and solutions. Our people and culture are second to none: we’re innovative, creative, collaborative, and talented. Together — we work magic! Perks and Benefits
When in office, employees are able to enjoy our state-of-the-art facilities. Our dog-friendly office includes complimentary snacks, beverages and perks such as massages, kombucha & cold brew on tap, catered lunches, video games, offsite team events and more. We offer a competitive salary plus a generous bonus package, 100% company-paid health insurance (Medical, Dental, Vision) for all employees, unlimited vacation, paid sick leave, paid holidays, paid bereavement, student loan repayment program, 529 education savings plan, paid parental leave, subsidized dependent care, training/education reimbursement, paid parking and 401k plan with company match, pet insurance, employee referral rewards—and more! Responsibilities
Own and maintain Google Tag Manager (client & server-side) for all marketing, analytics, and conversion tracking needs. Design, deploy, and maintain server-side tagging environments for improved accuracy, privacy compliance, and site performance. Build and maintain backend integrations between GA4, Google Ads, BigQuery, and other MarTech systems. Develop and maintain custom scripts in JavaScript (Node.js), Python, or similar for API calls, data transformations, and automated data flows. Implement server-to-server tracking and webhooks for marketing platforms (Meta, TikTok, LinkedIn, etc.). Collaborate with stakeholders to define event tracking requirements, marketing pixel needs, and data governance standards. Manage and optimize ETL processes to ensure consistent and accurate data between platforms. Troubleshoot tracking and data flow issues using developer tools, debugging utilities, and server logs. Stay current on changes in the Google ecosystem, privacy laws (GDPR, CCPA), and MarTech best practices. Other duties as assigned. Qualifications
4+ years managing GTM (client & server-side) implementations. Strong backend development skills: JavaScript (Node.js), Python, API integrations, and server-to-server event handling. Experience with cloud environments (Google Cloud Platform, AWS, etc.) and container management. Proficiency in GA4, Google Ads, and BigQuery. SQL skills for querying and transforming datasets. Experience building ETL processes or marketing data pipelines. Familiarity with consent management and privacy compliance standards. Strong problem-solving skills and the ability to work across technical and non-technical teams. Additional Skills and Experience
Experience with marketing attribution modeling and performance optimization. Familiarity with CI/CD workflows for deploying tag/container updates. Knowledge of data warehousing concepts and schema design. Salary
Salary Range: Min: $151,000; Mid: $171,500; Max: $194,000 The pay range reflects the salary amount the Company reasonably expects to pay for the position. It is not a guarantee of actual compensation or a specific payment amount to any candidate. The actual compensation will depend on numerous factors including, without limitation, a particular candidate’s experience and qualifications. The Company's Applicant and Worker Privacy Notice can be found here. PeopleConnect is an equal opportunity employer. Local area candidates are encouraged to apply, and please note we are not able to offer visa sponsorship, visa transfer, or corp-corp arrangements. Note for Principal Agencies - Principal agents should not forward resumes to PeopleConnect, as we will not be responsible for any fees arising from the use of resumes submitted from agencies without a prior written and signed agreement and authorized job order for this position in place.
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PeopleConnect is looking for a MarTech Solutions Architect to join our award-winning team to support our People Search division. This position reports to the Vice President of Marketing Operations. This is a unique opportunity for an experienced MarTech Solutions Architect to own and evolve our marketing data infrastructure across both client-side and server-side environments. This person will be the architect of our tracking, analytics, and marketing integrations—combining deep Google Tag Manager expertise with backend development skills to ensure our data is accurate, privacy-compliant, and actionable. While working cross-functionally with Marketing, Engineering, and Analytics to build reliable, scalable pipelines between our websites, marketing platforms, and analytics tools. About People Search
People Search is a web development division in our PeopleConnect portfolio that services over one million customers nationwide. Our cutting-edge technology connects, informs and protects people — both online and off. Our websites are consistently ranked in the top 500 top traffic sites in the US. Our products have been featured on the Discovery Channel, Mashable, Vice, Entrepreneur, Business Insider — and even made a cameo in a Disney animated comedy! A pioneer of new ideas, we’re constantly looking to develop and deploy innovative strategies and solutions. Our people and culture are second to none: we’re innovative, creative, collaborative, and talented. Together — we work magic! Perks and Benefits
When in office, employees are able to enjoy our state-of-the-art facilities. Our dog-friendly office includes complimentary snacks, beverages and perks such as massages, kombucha & cold brew on tap, catered lunches, video games, offsite team events and more. We offer a competitive salary plus a generous bonus package, 100% company-paid health insurance (Medical, Dental, Vision) for all employees, unlimited vacation, paid sick leave, paid holidays, paid bereavement, student loan repayment program, 529 education savings plan, paid parental leave, subsidized dependent care, training/education reimbursement, paid parking and 401k plan with company match, pet insurance, employee referral rewards—and more! Responsibilities
Own and maintain Google Tag Manager (client & server-side) for all marketing, analytics, and conversion tracking needs. Design, deploy, and maintain server-side tagging environments for improved accuracy, privacy compliance, and site performance. Build and maintain backend integrations between GA4, Google Ads, BigQuery, and other MarTech systems. Develop and maintain custom scripts in JavaScript (Node.js), Python, or similar for API calls, data transformations, and automated data flows. Implement server-to-server tracking and webhooks for marketing platforms (Meta, TikTok, LinkedIn, etc.). Collaborate with stakeholders to define event tracking requirements, marketing pixel needs, and data governance standards. Manage and optimize ETL processes to ensure consistent and accurate data between platforms. Troubleshoot tracking and data flow issues using developer tools, debugging utilities, and server logs. Stay current on changes in the Google ecosystem, privacy laws (GDPR, CCPA), and MarTech best practices. Other duties as assigned. Qualifications
4+ years managing GTM (client & server-side) implementations. Strong backend development skills: JavaScript (Node.js), Python, API integrations, and server-to-server event handling. Experience with cloud environments (Google Cloud Platform, AWS, etc.) and container management. Proficiency in GA4, Google Ads, and BigQuery. SQL skills for querying and transforming datasets. Experience building ETL processes or marketing data pipelines. Familiarity with consent management and privacy compliance standards. Strong problem-solving skills and the ability to work across technical and non-technical teams. Additional Skills and Experience
Experience with marketing attribution modeling and performance optimization. Familiarity with CI/CD workflows for deploying tag/container updates. Knowledge of data warehousing concepts and schema design. Salary
Salary Range: Min: $151,000; Mid: $171,500; Max: $194,000 The pay range reflects the salary amount the Company reasonably expects to pay for the position. It is not a guarantee of actual compensation or a specific payment amount to any candidate. The actual compensation will depend on numerous factors including, without limitation, a particular candidate’s experience and qualifications. The Company's Applicant and Worker Privacy Notice can be found here. PeopleConnect is an equal opportunity employer. Local area candidates are encouraged to apply, and please note we are not able to offer visa sponsorship, visa transfer, or corp-corp arrangements. Note for Principal Agencies - Principal agents should not forward resumes to PeopleConnect, as we will not be responsible for any fees arising from the use of resumes submitted from agencies without a prior written and signed agreement and authorized job order for this position in place.
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