RELATED
Senior Manager of Marketing (Hudson Yards Experiences)
RELATED, New York, New York, us, 10261
Overview
Relates to the Hudson Yards Experiences (HYE) team. Related is a privately owned real estate firm with properties including the Hudson Yards neighborhood. The company emphasizes talent development and a team-oriented environment. Hudson Yards has become a cultural center, shaping experiences in New York City. We are seeking individuals passionate about unforgettable experiences in the world of thrill and design. Vessel and Edge are highlighted as key experiences within the Hudson Yards neighborhood. Responsibilities
Oversee campaign management for evergreen and seasonal initiatives, ensuring alignment with business objectives. Develop clear and concise campaign briefs that outline campaign goals, key messages, target audiences, and deliverables. Ensure alignment between business objectives, brand strategy, and creative direction. Partner with leadership on strategy and development of experiential and seasonal marketing activations. Partner with communications/partnership teams on the development and execution of consumer-facing events and programming (e.g., Sky High Yoga). Lead on ticketing build for ticketed events, programming and activations and oversee campaign execution across paid and owned touchpoints to support revenue generation. Work with external agency partners to translate briefs into effective campaign executions. Oversee creative direction, planning and implementation of all Edge brand photography and video shoots. Engage local partners in potential cross-promotional opportunities and manage end-to-end campaign execution. Oversee creation of all branded materials including on- and off-site signage, sales collateral, media kits, partner usage of brand assets and printed materials to meet quality standards and brand guidelines. Support the development and launch of all ticketed activations, in partnership with the marketing leadership team. Source, hire, and manage external partners for programming, ensuring high-quality partnerships aligned with brand values. Oversee the promotional calendar and ensure timely and effective execution of associated campaigns; lead on development of promo codes, coordinate with the ticketing team to activate promos and report results. Coordinate with internal partners (e.g., F&B, Retail, Hudson Yards Marketing) to develop and execute cross-promotional content strategy. Plan and manage collaborations with F&B partners for events and activations. Compensation
The anticipated base salary range is listed below. In addition to base salary, you may be eligible for discretionary bonus incentives and a comprehensive benefits package. Anticipated base salary range:
$110,000 - $120,000 / year Actual base salary will be determined by experience, skills, qualifications, and market factors. Qualifications
Essential Bachelor's degree in marketing, communications or related field. 4-6 years experience in B2C marketing. Experience marketing within leisure/attraction/arts sectors. Proven ability to manage relationships with partners. Organized and methodical with the ability to meet deadlines and targets; strong interpersonal skills. Creative aptitude, including copywriting and proofreading skills. Strategic thinking and planning. Ability to multi-task and manage multiple projects simultaneously. Proficient in Microsoft Office Suite and Google Analytics for reporting. Experience managing external agencies to develop campaigns that meet brand and direct-response objectives. Excellent verbal and written English communication. Strong self-motivation and initiative. Desirable Experience in consumer ticketed or attraction marketing. Experience in a high-profile, commercial environment. Budget management and expenditure tracking. Experience managing on-location filming. Basic skills in Adobe Creative Suite (Photoshop and InDesign). Experience using website content management systems. Proven experience of budget management and performance against targets. Benefits
Personalized health care: multiple medical, dental, and vision plan options; Employee Assistance Program. Financial benefits: competitive salary and incentive packages; 401(k) matching; FSAs and HSA; employer-paid life and AD&D insurance; paid leave and disability programs. Social wellness: 19+ days of PTO; mental health resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matching. Career development: learning and training programs; tuition reimbursement; internal advancement opportunities. Related Companies is an equal opportunity employer. #Ross #LI-RB1 #Onsite
#J-18808-Ljbffr
Relates to the Hudson Yards Experiences (HYE) team. Related is a privately owned real estate firm with properties including the Hudson Yards neighborhood. The company emphasizes talent development and a team-oriented environment. Hudson Yards has become a cultural center, shaping experiences in New York City. We are seeking individuals passionate about unforgettable experiences in the world of thrill and design. Vessel and Edge are highlighted as key experiences within the Hudson Yards neighborhood. Responsibilities
Oversee campaign management for evergreen and seasonal initiatives, ensuring alignment with business objectives. Develop clear and concise campaign briefs that outline campaign goals, key messages, target audiences, and deliverables. Ensure alignment between business objectives, brand strategy, and creative direction. Partner with leadership on strategy and development of experiential and seasonal marketing activations. Partner with communications/partnership teams on the development and execution of consumer-facing events and programming (e.g., Sky High Yoga). Lead on ticketing build for ticketed events, programming and activations and oversee campaign execution across paid and owned touchpoints to support revenue generation. Work with external agency partners to translate briefs into effective campaign executions. Oversee creative direction, planning and implementation of all Edge brand photography and video shoots. Engage local partners in potential cross-promotional opportunities and manage end-to-end campaign execution. Oversee creation of all branded materials including on- and off-site signage, sales collateral, media kits, partner usage of brand assets and printed materials to meet quality standards and brand guidelines. Support the development and launch of all ticketed activations, in partnership with the marketing leadership team. Source, hire, and manage external partners for programming, ensuring high-quality partnerships aligned with brand values. Oversee the promotional calendar and ensure timely and effective execution of associated campaigns; lead on development of promo codes, coordinate with the ticketing team to activate promos and report results. Coordinate with internal partners (e.g., F&B, Retail, Hudson Yards Marketing) to develop and execute cross-promotional content strategy. Plan and manage collaborations with F&B partners for events and activations. Compensation
The anticipated base salary range is listed below. In addition to base salary, you may be eligible for discretionary bonus incentives and a comprehensive benefits package. Anticipated base salary range:
$110,000 - $120,000 / year Actual base salary will be determined by experience, skills, qualifications, and market factors. Qualifications
Essential Bachelor's degree in marketing, communications or related field. 4-6 years experience in B2C marketing. Experience marketing within leisure/attraction/arts sectors. Proven ability to manage relationships with partners. Organized and methodical with the ability to meet deadlines and targets; strong interpersonal skills. Creative aptitude, including copywriting and proofreading skills. Strategic thinking and planning. Ability to multi-task and manage multiple projects simultaneously. Proficient in Microsoft Office Suite and Google Analytics for reporting. Experience managing external agencies to develop campaigns that meet brand and direct-response objectives. Excellent verbal and written English communication. Strong self-motivation and initiative. Desirable Experience in consumer ticketed or attraction marketing. Experience in a high-profile, commercial environment. Budget management and expenditure tracking. Experience managing on-location filming. Basic skills in Adobe Creative Suite (Photoshop and InDesign). Experience using website content management systems. Proven experience of budget management and performance against targets. Benefits
Personalized health care: multiple medical, dental, and vision plan options; Employee Assistance Program. Financial benefits: competitive salary and incentive packages; 401(k) matching; FSAs and HSA; employer-paid life and AD&D insurance; paid leave and disability programs. Social wellness: 19+ days of PTO; mental health resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matching. Career development: learning and training programs; tuition reimbursement; internal advancement opportunities. Related Companies is an equal opportunity employer. #Ross #LI-RB1 #Onsite
#J-18808-Ljbffr