Ecommerce Marketing Manager! Job at Blåkläder North America in Straban Township

Join to apply for the Ecommerce Marketing Manager! role at Blåkläder North America.

Company Overview: Blåkläder Workwear is a leading provider of high quality, functional and durable workwear. Our commitment to craftsmanship and performance makes us the go-to brand for professionals in construction, industrial, and other demanding industries. We are looking for a talented Ecommerce Marketing Manager to join our team and take ownership of the end-to-end customer experience across our digital channels—elevating our direct-to-consumer marketing through strategic planning, engaging content, and data-driven campaigns that drive performance, brand awareness and loyalty.

About The Role

As the Ecommerce Marketing Manager, you are the primary owner of the end-to-end user experience across Blåkläder’s DTC website. You’ll elevate our digital presence and take ownership of traffic, conversion, revenue, and customer retention. You will balance strategic thinking with a hands-on approach, leading performance marketing, email campaigns, site optimization, and merchandising—ensuring a seamless and brand-aligned journey for our customers. This role is ideal for a marketer who thrives at the intersection of creativity and analytics: a strategic marketer who loves storytelling but also digs into data, optimizes the funnel, and asks commercial questions such as: How does this drive growth? How does it impact margin? You will collaborate cross-functionally with sales, design, operations, and customer service to deliver campaigns and results. You will report directly to the President of Blåkläder North America.

Key Responsibilities

• Grow online sales by driving traffic, conversion, average order value, and repeat purchase.
• Lead digital campaigns across multiple channels including email, paid social, and search, ensuring strong ROI and engagement.
• Manage and optimize the site so that it is always fresh, relevant, and inspiring, with campaigns and content tailored to our target audiences.
• Personalize the customer journey by using insights and analytics to deliver relevant offers and content.
• Analyze performance using data and reporting tools to identify opportunities, test improvements, and share results.
• Collaborate cross-functionally with sales, product, design, operations, and customer service to deliver a consistent brand experience.

Who You Are

• A marketer who thrives at the intersection of creativity and analytics.
• Commercially driven: you connect marketing activities to revenue, margin, and long-term customer value.
• Hands-on and data-savvy, with experience optimizing Ecommerce funnels and campaigns.
• Proactive, solution-oriented, and comfortable taking ownership in a fast-paced, growth environment.
• A collaborative partner who enjoys working cross-functionally to create impact.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or equivalent.
• 5+ years’ experience in e-commerce marketing, preferably in DTC.
• Strong knowledge of digital marketing channels including email, social, paid media, and SEO.
• Experience working with e-commerce platforms, CMS, and analytics tools such as Google Analytics, Meta Ads Manager, and CRM.
• Analytical and data-driven, with experience in A/B testing, CRO, and reporting.
• Creative and customer-focused, able to craft campaigns and content that engage target audiences.

Why Join Blåkläder?

• Be part of a fast-growing global brand with a rich heritage of craftsmanship and innovation.
• Make an impact on our US ecommerce strategy and customer experience.
• Collaborate with a passionate team that values quality, authenticity, and performance.
• Enjoy a flexible work environment and opportunities for professional growth.

Benefits

• Comprehensive Health Coverage – Medical, dental, and vision insurance from day one of employment.
• 401(k) Retirement Savings with Company Match – Plan for your future with confidence.
• Paid Vacation – Time to recharge is important.
• Flexible work arrangements with a focus on in-person collaboration at the office.

How To Apply

Ready to help shape the future of Blåkläder’s commerce in the US? Please submit your resume and a brief cover letter outlining why you’d be a great fit for this role.