Bright Horizons
Overview
Join to apply for the SEO Manager role at Bright Horizons. The SEO Manager will lead the development and execution of our Search Engine Optimization (SEO) strategy. They will be responsible for driving organic traffic and leads, improving keyword rankings, and increasing visibility across all digital platforms. They will collaborate with the content, product, analytics, and web teams to optimize all aspects of our digital presence and performance. Must be detail oriented and data driven. This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA. Essential Functions/Responsibilities
Develop and execute comprehensive SEO strategy that aligns with business goals. Conduct keyword research, competitive analysis, and site audits to identify growth and optimization opportunities. Optimize landing pages and content for search engine rankings and user experience. Develop link building strategy to improve domain authority. Analyze and report on KPIs such as keyword rankings, organic traffic, organic leads, and bounce rate. Monitor trends, emerging platforms, and algorithm updates to ensure strategies remain current. Collaborate with content, design and product teams to optimize existing content and help guide new content development. Minimum Qualifications
Bachelor's degree in marketing or a related field 5 years experience in SEO Preferred Qualifications
Proficiency in SEO tools such as Google Search Console, SEMRush, Moz, Screaming Frog, GA4, etc. Deep understanding of search engine algorithms, ranking factors, and SEO best practices. Experience with CMS platforms a plus (e.g., WordPress, HubSpot). Excellent analytical, problem solving, and project management skills. Strong communication and interpersonal skills, with the ability to work within a team environment. Benefits
Medical, dental, and vision insurance 401(k) retirement plan Life insurance Long-term and short-term disability insurance Life at Bright Horizons
Our people are the heart of our company. Because we’re as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA). If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
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Join to apply for the SEO Manager role at Bright Horizons. The SEO Manager will lead the development and execution of our Search Engine Optimization (SEO) strategy. They will be responsible for driving organic traffic and leads, improving keyword rankings, and increasing visibility across all digital platforms. They will collaborate with the content, product, analytics, and web teams to optimize all aspects of our digital presence and performance. Must be detail oriented and data driven. This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA. Essential Functions/Responsibilities
Develop and execute comprehensive SEO strategy that aligns with business goals. Conduct keyword research, competitive analysis, and site audits to identify growth and optimization opportunities. Optimize landing pages and content for search engine rankings and user experience. Develop link building strategy to improve domain authority. Analyze and report on KPIs such as keyword rankings, organic traffic, organic leads, and bounce rate. Monitor trends, emerging platforms, and algorithm updates to ensure strategies remain current. Collaborate with content, design and product teams to optimize existing content and help guide new content development. Minimum Qualifications
Bachelor's degree in marketing or a related field 5 years experience in SEO Preferred Qualifications
Proficiency in SEO tools such as Google Search Console, SEMRush, Moz, Screaming Frog, GA4, etc. Deep understanding of search engine algorithms, ranking factors, and SEO best practices. Experience with CMS platforms a plus (e.g., WordPress, HubSpot). Excellent analytical, problem solving, and project management skills. Strong communication and interpersonal skills, with the ability to work within a team environment. Benefits
Medical, dental, and vision insurance 401(k) retirement plan Life insurance Long-term and short-term disability insurance Life at Bright Horizons
Our people are the heart of our company. Because we’re as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA). If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
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