Intuit
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Staff SEO Marketing Manager
role at
Intuit
Overview The QuickBooks holistic search team is looking for a hands-on SEO and GEO Staff Marketing Manager to own and grow the organic search channel for QuickBooks. This is an individual contributor role with no direct reports, ideal for a subject matter expert who thrives on executing strategy and driving measurable results. You will be the key driver for all things SEO, responsible for developing and implementing a roadmap that increases relevant traffic and conversions.
Responsibilities
Your core responsibilities will include the full SEO and GEO lifecycle: conducting keyword research and competitive analysis, performing technical audits, optimizing on-page elements, and partnering with writers to shape a high-performing content strategy.
You will collaborate closely with product, engineering, and marketing partners to get initiatives prioritized and launched, ensuring SEO best practices are embedded in our projects.
Help develop and create new holistic search media vision and strategy with a focus on Holistic Search approaches grounded in data with creative insights.
Present strategic SEO concepts, plans, and POVs to teams and stakeholders on a regular basis.
Partner with the QuickBooks Holistic marketing team to manage all aspects of the QuickBooks Holistic Search program, including planning, implementation, monitoring, optimization, analysis and reporting.
Drive QuickBooks Holistic Search strategy and execution to meet or exceed revenue growth targets, new customer acquisition, and ROI-positive results.
Employ SEO techniques such as organic content strategy, on-page optimization and technical SEO.
Contribute to innovation, learning and test plans in the development/optimization of landing pages.
Analyze search marketing campaign performance and user behavior to derive insights and recommendations using internal and external data sources (e.g., Brightedge, Botify, Google Search Console, Adobe Analytics).
Lead testing ideas and insights for holistic search and prioritize opportunities for fast experimentation and learning.
Collaborate with analytics, research, agency, search engine, and other channel teams to uncover customer insights, develop metrics and drive measurement and analysis.
Evaluate and identify new, innovative opportunities to prioritize and accelerate learning.
Conduct competitive research and share findings and business implications.
Qualifications
6+ years of SEO experience, with at least 4 years focused on technical SEO.
Proven ability to develop and scale a data-driven SEO strategy, including optimization for AI-powered search and GEO (Generative engine optimization).
An entrepreneurial, test-and-learn mindset with a passion for staying ahead of search marketing trends and algorithm shifts.
Excellent communication and organizational skills, with the ability to present strategies and results to stakeholders at all levels.
Experience with A/B testing, landing page optimization, and customer segmentation.
Strong prioritization and deadline management in a fast-paced environment.
A positive, results-driven attitude and a collaborative, team-oriented approach.
Direct experience with mid-market B2B SEO campaigns is a strong plus.
Experience managing SEO and content agencies or vendors is a plus.
BA/BS degree in a relevant field or equivalent work experience.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Software Development
Referrals increase your chances of interviewing at Intuit by 2x
Get notified about new Search Engine Optimization Specialist jobs in
San Diego, CA .
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Staff SEO Marketing Manager
role at
Intuit
Overview The QuickBooks holistic search team is looking for a hands-on SEO and GEO Staff Marketing Manager to own and grow the organic search channel for QuickBooks. This is an individual contributor role with no direct reports, ideal for a subject matter expert who thrives on executing strategy and driving measurable results. You will be the key driver for all things SEO, responsible for developing and implementing a roadmap that increases relevant traffic and conversions.
Responsibilities
Your core responsibilities will include the full SEO and GEO lifecycle: conducting keyword research and competitive analysis, performing technical audits, optimizing on-page elements, and partnering with writers to shape a high-performing content strategy.
You will collaborate closely with product, engineering, and marketing partners to get initiatives prioritized and launched, ensuring SEO best practices are embedded in our projects.
Help develop and create new holistic search media vision and strategy with a focus on Holistic Search approaches grounded in data with creative insights.
Present strategic SEO concepts, plans, and POVs to teams and stakeholders on a regular basis.
Partner with the QuickBooks Holistic marketing team to manage all aspects of the QuickBooks Holistic Search program, including planning, implementation, monitoring, optimization, analysis and reporting.
Drive QuickBooks Holistic Search strategy and execution to meet or exceed revenue growth targets, new customer acquisition, and ROI-positive results.
Employ SEO techniques such as organic content strategy, on-page optimization and technical SEO.
Contribute to innovation, learning and test plans in the development/optimization of landing pages.
Analyze search marketing campaign performance and user behavior to derive insights and recommendations using internal and external data sources (e.g., Brightedge, Botify, Google Search Console, Adobe Analytics).
Lead testing ideas and insights for holistic search and prioritize opportunities for fast experimentation and learning.
Collaborate with analytics, research, agency, search engine, and other channel teams to uncover customer insights, develop metrics and drive measurement and analysis.
Evaluate and identify new, innovative opportunities to prioritize and accelerate learning.
Conduct competitive research and share findings and business implications.
Qualifications
6+ years of SEO experience, with at least 4 years focused on technical SEO.
Proven ability to develop and scale a data-driven SEO strategy, including optimization for AI-powered search and GEO (Generative engine optimization).
An entrepreneurial, test-and-learn mindset with a passion for staying ahead of search marketing trends and algorithm shifts.
Excellent communication and organizational skills, with the ability to present strategies and results to stakeholders at all levels.
Experience with A/B testing, landing page optimization, and customer segmentation.
Strong prioritization and deadline management in a fast-paced environment.
A positive, results-driven attitude and a collaborative, team-oriented approach.
Direct experience with mid-market B2B SEO campaigns is a strong plus.
Experience managing SEO and content agencies or vendors is a plus.
BA/BS degree in a relevant field or equivalent work experience.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Software Development
Referrals increase your chances of interviewing at Intuit by 2x
Get notified about new Search Engine Optimization Specialist jobs in
San Diego, CA .
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr