Digital Marketing Manager

At Lawson's Finest Liquids, we don't just brew beer — we craft joy in a glass. As a proud B Corp, we're driven by our values and maintain a focus on excellence, cultivating and supporting vibrant communities and making sure we have plenty of fun along the way. From our home base in the Green Mountains, we share our finest and freshest world-class brews across our eleven-state Northeast region and beyond, always with a side of good vibes. We're looking for a Digital Marketing Manager who can tell our story across every screen and scroll. You'll be the voice and vision of Lawson's Finest online — creating compelling content, engaging with our fans, and making sure every digital touchpoint feels like the perfect pour of Lawson's Finest. This is a "director and doer" role: some days you'll lead creative projects and partner with freelancers; other days you'll grab the camera, write the copy, and hit "post" yourself. You can also look forward to reporting into our VP of Marketing and Innovation and working with a stellar Marketing Team. If you can mix creativity, strategy, and a dash of analytics into one delicious marketing brew, you might just be our perfect fit. What You'll Be Brewing Up Social Media Management (35%) Develop and manage a content calendar to ensure a steady flow of posts that align with product launches, seasonal promotions, holidays, and other key marketing and impact initiatives. Develop strategies for, manage, and report on all boosted social media advertising. Report on social media results monthly providing insights and recommendations to optimize future campaigns. Management of social media accounts day-to-day (Facebook, Instagram, LinkedIn, Yelp, Trip Advisor) by posting regularly, engaging with followers, and monitoring brand reputation. Assess and improve the effectiveness of website, email, and social channels using analytics tools to gather data and generate reports. Track and participate in conversations about the brand and industry trends on social media platforms to increase brand visibility and authority. Ensure that the Brand and Taproom Instagram pages feel connected through messaging, style, and voice in partnership with the Taproom team. Respond to comments, messages, and mentions on social media in a timely, helpful, and friendly manner. Digital Content Creation (30%) Create high-quality photography and videos that align with Lawson's brand, resonate with the target consumer, and support Lawson's digital content strategy. Write compelling captions, taglines, and other text-based content for digital spaces. Manage freelance content creators (writers, videographers, photographers) acting as lead producer from pre- to post-production – conceptualization, production, editing, distribution, and analytics. Strategically select and partner with Brand Ambassadors and Influencers to create sponsored or co-branded content. Create campaigns that encourage followers to create content around the brand to drive user-generated content and organic reach. Ambassador Management (15%) Explore, identify, and evaluate collaboration opportunities with Brand Ambassadors within different priority verticals. Develop and manage end-to-end collaborative projects, including campaign strategy, rate negotiations, contract development, product needs, and production calendars. Be a steward of the brand, maintaining Ambassador relationships while simultaneously seeking out new opportunities. Email Marketing (10%) Create and execute targeted email campaigns that promote new product launches, seasonal offers, promotions, impact work, and Taproom happenings designed to engage our fan base. Segment email lists based on subscriber behavior and demographics to ensure personalized communication. Design and write compelling email copy including subject lines, email body text, CTAs, and personalization elements. Develop and execute strategies for growing the email list. Website Marketing (10%) Creation and manage website calendar and content, ensuring it is accurate, up-to-date, and relevant to the brand's messaging and marketing goals. Optimize website content for relevant keywords to improve search engine rankings. What You'll Bring to the Table Minimum 5+ years of experience managing social media platforms for a CPG brand or leading a digital agency. This includes organic content creation, community management, and running boosted social campaigns. Proficient in Adobe editing software (Lightroom, Premiere Pro, Illustrator, Photoshop) Experience with WordPress CMS for routine content management tasks such as posting articles, updating event listings, and maintaining site accuracy. Experience in creating, managing, and optimizing email campaigns is highly desired. Strong understanding of how to maintain brand consistency across multiple digital platforms. Desire and ability to think creatively, coupled with strong analytical and problem-solving skills. Natural curiosity about the latest digital marketing trends, tools, and technologies. High networking aptitude and "in tune" with culture. Ability to work on weekends and holidays as needed. Ability to work in-person at our Waitsfield, VT office a minimum of 3 days per week. Why You'll Love Working Here You'll be part of a passionate, fun-loving crew who believe in quality, community, and enjoying the ride. We offer a generous total compensation package, opportunities to give back, and yes — some of the finest beer you'll ever taste. This is a full-time hybrid position Starting salary: $75,000-$84,000 Total compensation package includes: Medical, Dental & Vision Paid time-off Paid Sick Time Profit sharing 401k plan with company match Onsite Weekly Massages Wellness Reimbursement Professional Development Opportunities Tuition Reimbursement Employee & Local Discounts Life Insurance Paid Family Leave Paid Parental Leave Five Year Sabbatical Free EV Charging Paid Holidays Short- & Long-Term Disability Insurance Lawson's Finest Liquids is an Equal Opportunity Employer and committed to equity, inclusion and diversity. We believe that all forms of diversity make us better at everything that we do – fostering innovation and connecting us more closely to our customers and communities. Lawson's Finest is especially interested in candidates that contribute to the diversity, inclusion and excellence of our organization. Lawson's Finest Liquids provides equal opportunities to all employees and applicants for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, genetic disposition, neurodiversity, disability, veteran status or any other protected category under federal, state and local law. Please provide a cover letter with your application.