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Sassy Jones

Social Media Designer

Sassy Jones, Richmond, Virginia, United States, 23214

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Social Media Designer

Location: Hybrid

Company: Sassy Jones

Department: Marketing & Creative Are you a visual storyteller with a love for data, trends, and turning clicks into customers?

Sassy Jones is seeking a bold and strategic Social Media Designer to lead the charge in elevating our digital presence across every platform. You'll combine stunning visuals with algorithmic savvy to drive engagement, conversion, and brand loyalty across Instagram, TikTok, Facebook, Pinterest, YouTube, and Threads. What You'll Be Responsible For: ● Influencer Program Development

Build and manage a strategic influencer and affiliate marketing program across platforms—including sourcing, onboarding, content management, and performance tracking. ● Pinterest Strategy & Execution

Launch and grow a high-converting Pinterest channel. Create keyword-rich, clickable pins and SEO-optimized boards that drive traffic and sales. ● Social Shop Maintenance

Oversee daily updates of Instagram, Facebook, and Pinterest shops to ensure accurate product tagging, optimized visuals, and frictionless shopping experiences. ● Cross-Platform Content Planning & Design

Build and maintain a consistent, high-impact content calendar across Instagram, TikTok, Facebook, YouTube Shorts, Pinterest, and Threads. Create static graphics, motion design, and brand assets that reflect campaign themes and brand voice. ● Algorithmic Awareness & Data-Driven Design

Stay ahead of platform updates and algorithm shifts. Leverage insights to inform posting schedules, content types, and creative direction for maximum organic visibility and engagement. ● Video & Creative Collaboration

Work in sync with our in-house videographer to storyboard, film, and edit compelling short-form content (reels, TikToks, behind-the-scenes, tutorials, UGC-style promos). What You Bring: ● 2–4 years of experience in social media design or digital content creation for consumer brands ● A strong portfolio that shows off your design range—think posts, stories, carousels, reels, and pins ● Fluency in design platforms (Adobe Suite, Canva), content schedulers (Meta Suite, Later, Planoly), and social commerce tools ● Working knowledge of platform-specific best practices for:

→ Instagram (posts, stories, reels, guides, shopping)

→ TikTok (trends, sound usage, storytelling, video editing)

→ Facebook (groups, ads, shops, stories)

→ Pinterest (rich pins, SEO, seasonal boards)

→ YouTube Shorts (hooks, video pacing, thumbnails)

→ Threads (tone, timeliness, micro-messaging) ● Strong analytical mindset with ability to interpret content performance and pivot strategies accordingly ● Experience in fashion, beauty, or e-commerce is a major plus Why Sassy Jones? We're not just selling accessories—we're building a movement. Our community is rooted in joy, confidence, and bold self-expression. As our Social Media Designer, you'll help translate that energy across every digital touchpoint, working with a team that values creativity, collaboration, and results. Job Type: Full-time Pay: $70, $80,000.00 per year Benefits: 401(k) 401(k) matching Dental insurance Employee discount Health insurance Life insurance Paid time off Vision insurance Work Location: Hybrid remote in Richmond, VA 23224