Precept Wine & Spirits
Overview
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Digital Marketing Contractor
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Precept Wine & Spirits Job Summary: Responsible for implementing and optimizing digital marketing and e-commerce strategies that produce interest across all stages of the buyer’s journey and generate revenue. This entrepreneurial person will be tasked with increasing the online traffic and e-commerce revenue for select Precept brands. This is an independent contractor position, and more details will be discussed upon interview. Responsibilities
Responsible for channel management across email, SEM, SEO, affiliate, paid social, Google Ads, and other new marketing channels. Experience in structuring campaigns, testing ad copy, researching keywords, and building audiences. Able to build a customer audience lifecycle marketing plan (new customer acquisition, retention, and reactivation) for digital marketing investments across channels. Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights, and optimizes performance based on the insights. Plans, executes, and measures experiments and conversion tests. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Identifies critical conversion points and drop off points and optimizes user funnels. Brainstorms new and creative growth strategies through e-commerce and digital marketing. Qualifications
Proficiency using third-party analytics platforms (Google Analytics), Google Ads (AdWords) and Facebook Ads Manager. Experience working with e-commerce platforms like Shopify Plus, Klaviyo/Mail Chimp, Google Analytics, Zendesk, and more. Experience with campaign reporting and data analysis. Experience in optimizing landing pages and user funnel. Experience with A/B and multivariate testing & learning. Experience in setting up and optimizing PPC campaigns on all major search engines. Working knowledge of HTML, CSS, and JavaScript. Strong analytical abilities and quantitative skills. Entrepreneurial approach and comfortable with ambiguity. Natural curiosity and desire to continuously learn. Seniority level
Entry level Employment type
Independent contractor Job function
Marketing and Sales Industries
Beverage Manufacturing
#J-18808-Ljbffr
Join to apply for the
Digital Marketing Contractor
role at
Precept Wine & Spirits Job Summary: Responsible for implementing and optimizing digital marketing and e-commerce strategies that produce interest across all stages of the buyer’s journey and generate revenue. This entrepreneurial person will be tasked with increasing the online traffic and e-commerce revenue for select Precept brands. This is an independent contractor position, and more details will be discussed upon interview. Responsibilities
Responsible for channel management across email, SEM, SEO, affiliate, paid social, Google Ads, and other new marketing channels. Experience in structuring campaigns, testing ad copy, researching keywords, and building audiences. Able to build a customer audience lifecycle marketing plan (new customer acquisition, retention, and reactivation) for digital marketing investments across channels. Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights, and optimizes performance based on the insights. Plans, executes, and measures experiments and conversion tests. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Identifies critical conversion points and drop off points and optimizes user funnels. Brainstorms new and creative growth strategies through e-commerce and digital marketing. Qualifications
Proficiency using third-party analytics platforms (Google Analytics), Google Ads (AdWords) and Facebook Ads Manager. Experience working with e-commerce platforms like Shopify Plus, Klaviyo/Mail Chimp, Google Analytics, Zendesk, and more. Experience with campaign reporting and data analysis. Experience in optimizing landing pages and user funnel. Experience with A/B and multivariate testing & learning. Experience in setting up and optimizing PPC campaigns on all major search engines. Working knowledge of HTML, CSS, and JavaScript. Strong analytical abilities and quantitative skills. Entrepreneurial approach and comfortable with ambiguity. Natural curiosity and desire to continuously learn. Seniority level
Entry level Employment type
Independent contractor Job function
Marketing and Sales Industries
Beverage Manufacturing
#J-18808-Ljbffr