WunderGraph, Inc.
We're WunderGraph a Series A startup building the next generation of API infrastructure for modern engineering teams. Backed by top-tier investors and already trusted by companies like eBay and Paramount, we're growing fast with our flagship product generating 6-figure ACV and a second product launching soon in a related but distinct category. Our goal is to bring everybody together to build digital products end-to-end.
ABOUT THE ROLE
We're looking for a
Demand Generation Manager
to build and execute our demand generation engine, driving qualified leads through paid and organic channels, events, and account-based marketing. If you want to make an impact, have your voice heard, and work in a no-BS organization where you can get stuff donelook no further and apply today! TEAM INTEGRATION You report to the VP of Marketing. You'll work closely with: PMM
(new hire)
receive product messaging and positioning for campaigns
Content & Social Manager
create campaign content and email copy
Website Growth Manager
(new hire)
brief on landing page optimization needs
Video team
create campaign video assets
DevRel
(new hire)
coordinate on developer-focused events
Sales team
align on lead qualification and account targeting
Product team
support product launches and feature announcements
ROLE TASKS: You'll own our demand generation engine, building scalable programs that drive qualified leads and pipeline growth. In this role, you'll take the lead on: Paid & Organic Marketing
Own paid advertising strategy
across Google Ads, LinkedIn, and other B2B channels
Manage agency relationships
for paid media execution and optimization
Develop organic content strategy
to drive SEO traffic and thought leadership
Optimize campaign performance
through continuous testing and iteration
Manage budget
and track ROI across all paid channels
Create campaign landing pages
and brief Website Growth Manager on optimization needs
Events & Conferences
Plan and execute general marketing events
including webinars, workshops, and product demos
Manage conference strategy
identify, evaluate, and participate in relevant events
Coordinate booth presence
and speaking opportunities at industry conferences
Organize customer events
and user meetups to drive engagement
Track event ROI
and optimize our event marketing mix
Partner with DevRel
on developer-focused events and meetups
Account-Based Marketing (ABM)
Develop ABM strategy
targeting high-value accounts and prospects
Create personalized campaigns
for key accounts and segments
Coordinate with sales
on account targeting and engagement strategies
Implement account-based advertising
and retargeting campaigns
Track account engagement
and progression through the funnel
Optimize ABM programs
based on performance and feedback
Newsletter & Email Marketing
Own our newsletter strategy
and execution (currently underdeveloped)
Develop email nurture sequences
for different audience segments
Create gated content campaigns
to capture and nurture leads
Manage email list health
and segmentation
Test and optimize email performance
(open rates, click rates, conversions)
Coordinate with writer
on newsletter content and email copy
Lead Management & Analytics
Own lead scoring
and qualification processes
Track and analyze marketing funnel performance
from awareness to qualified leads
Report on demand generation KPIs
and pipeline contribution
Optimize lead handoff
between marketing and sales
Conduct A/B testing
on campaigns, landing pages, and email sequences
Manage marketing automation
workflows and lead nurturing
Content & Campaign Strategy
Receive product messaging and positioning from PMM
for campaigns
Partner with writer
to create campaign-specific content and copy
Brief Website Growth Manager
on landing page optimization needs
Coordinate with video team
on campaign video assets
Develop seasonal campaigns
and product launch support
Create campaign briefs
and creative direction for all demand gen initiatives
ROLE REQUIREMENTS Mid-level experience
in B2B demand generation, growth marketing, or digital marketing
Proven track record
of driving qualified leads and pipeline growth
Experience with paid advertising
platforms (Google Ads, LinkedIn, etc.)
Strong analytical skills
you can interpret data and optimize campaigns
Experience with marketing automation
platforms (ActiveCampaign, Marketo, etc.)
Event marketing experience
virtual and in-person events
ABM experience
or strong interest in account-based strategies
Startup mindset
you can move fast and adapt to changing priorities
Nice to Have
Experience with developer tools, API infrastructure, or technical products
Background in B2B SaaS marketing
Experience with developer marketing and technical audiences
Knowledge of SEO and content marketing
Familiarity with marketing attribution and analytics tools
Experience managing agency relationships
Technical Skills
Paid advertising : Google Ads, LinkedIn Ads, Facebook Ads, retargeting platforms
Marketing automation : Active Campaign, HubSpot, Marketo, or similar
Analytics tools : Google Analytics, Google Tag Manager, PostHog
GTME & ABM tooling : Clay, Smartlead, Demandbase, 6sense, or similar
Event platforms : Zoom, Hopin, or similar
CRM integration : Salesforce
WHAT SUCCESS LOOKS LIKE In your first 6 months, you'll have: Established paid advertising programs with measurable ROI
Launched our first ABM campaigns targeting high-value accounts
Created and executed a consistent newsletter strategy
Built event marketing programs for virtual and in-person events
Implemented lead scoring and qualification processes
Established demand generation reporting and analytics
Key Metrics You'll Own
Marketing qualified leads (MQLs)
and
Sales Accepted
conversion rates
Cost per lead (CPL)
and cost per acquisition (CPA)
Campaign ROI
and pipeline contribution
Event attendance
and engagement rates
Email performance
(open rates, click rates, conversions)
Account engagement
and progression rates
Why WunderGraph?
Work from wherever you thrivewere fully remote and globally distributed. If you're in Miami, come work with us in person! We also provide co-working space options worldwide if needed.
Pick your preferred work hardware
We focus on getting stuff done, and on having fun whilst doing so: work hard, play hard!
You can make a real difference and find lots of opportunities to grow together with us
Discretionary PTO: take the time you need to recharge
Competitive compensation, we aim to pay in the 75% and 90% percentile for market and location
Depending on location, we offer healthcare benefits according to local standards. In the United States, we offer healthcare, dental and vision cover.
Team retreats across the globe
Note: This is a full-time, fully remote position. We are looking for someone who is available to work during United States business hours, however, we are open to applications from European (CET) time zone as well. The Process
We respect your time and interest in WunderGraph. This is why we're aiming to make the process as fast as possible. Here's what you can expect: 30 min intro call with Alex from our People team
30 min discussion with the hiring manager (VP of Marketing). Following this, you might receive a small take home assignment related to the role you are applying for. This is your chance to prove your skill!
Complete the assignment and review together with the VP of Marketing
Meet the founders
Culture fit call with team members
Offer
Our process also includes reference and background checks. We aim to respond or provide feedback in 2 or 3 days between each stage of the process. We're usually hiring through Deel as our Employer of Record, except for Germany or Florida where we're hiring directly. WunderGraph is an equal opportunity workplace; we welcome people from all backgrounds. You can find out more about our ways of working together here: WunderGraph Public Handbook and Resources Were looking forward to your application so we can grow together! #J-18808-Ljbffr
Demand Generation Manager
to build and execute our demand generation engine, driving qualified leads through paid and organic channels, events, and account-based marketing. If you want to make an impact, have your voice heard, and work in a no-BS organization where you can get stuff donelook no further and apply today! TEAM INTEGRATION You report to the VP of Marketing. You'll work closely with: PMM
(new hire)
receive product messaging and positioning for campaigns
Content & Social Manager
create campaign content and email copy
Website Growth Manager
(new hire)
brief on landing page optimization needs
Video team
create campaign video assets
DevRel
(new hire)
coordinate on developer-focused events
Sales team
align on lead qualification and account targeting
Product team
support product launches and feature announcements
ROLE TASKS: You'll own our demand generation engine, building scalable programs that drive qualified leads and pipeline growth. In this role, you'll take the lead on: Paid & Organic Marketing
Own paid advertising strategy
across Google Ads, LinkedIn, and other B2B channels
Manage agency relationships
for paid media execution and optimization
Develop organic content strategy
to drive SEO traffic and thought leadership
Optimize campaign performance
through continuous testing and iteration
Manage budget
and track ROI across all paid channels
Create campaign landing pages
and brief Website Growth Manager on optimization needs
Events & Conferences
Plan and execute general marketing events
including webinars, workshops, and product demos
Manage conference strategy
identify, evaluate, and participate in relevant events
Coordinate booth presence
and speaking opportunities at industry conferences
Organize customer events
and user meetups to drive engagement
Track event ROI
and optimize our event marketing mix
Partner with DevRel
on developer-focused events and meetups
Account-Based Marketing (ABM)
Develop ABM strategy
targeting high-value accounts and prospects
Create personalized campaigns
for key accounts and segments
Coordinate with sales
on account targeting and engagement strategies
Implement account-based advertising
and retargeting campaigns
Track account engagement
and progression through the funnel
Optimize ABM programs
based on performance and feedback
Newsletter & Email Marketing
Own our newsletter strategy
and execution (currently underdeveloped)
Develop email nurture sequences
for different audience segments
Create gated content campaigns
to capture and nurture leads
Manage email list health
and segmentation
Test and optimize email performance
(open rates, click rates, conversions)
Coordinate with writer
on newsletter content and email copy
Lead Management & Analytics
Own lead scoring
and qualification processes
Track and analyze marketing funnel performance
from awareness to qualified leads
Report on demand generation KPIs
and pipeline contribution
Optimize lead handoff
between marketing and sales
Conduct A/B testing
on campaigns, landing pages, and email sequences
Manage marketing automation
workflows and lead nurturing
Content & Campaign Strategy
Receive product messaging and positioning from PMM
for campaigns
Partner with writer
to create campaign-specific content and copy
Brief Website Growth Manager
on landing page optimization needs
Coordinate with video team
on campaign video assets
Develop seasonal campaigns
and product launch support
Create campaign briefs
and creative direction for all demand gen initiatives
ROLE REQUIREMENTS Mid-level experience
in B2B demand generation, growth marketing, or digital marketing
Proven track record
of driving qualified leads and pipeline growth
Experience with paid advertising
platforms (Google Ads, LinkedIn, etc.)
Strong analytical skills
you can interpret data and optimize campaigns
Experience with marketing automation
platforms (ActiveCampaign, Marketo, etc.)
Event marketing experience
virtual and in-person events
ABM experience
or strong interest in account-based strategies
Startup mindset
you can move fast and adapt to changing priorities
Nice to Have
Experience with developer tools, API infrastructure, or technical products
Background in B2B SaaS marketing
Experience with developer marketing and technical audiences
Knowledge of SEO and content marketing
Familiarity with marketing attribution and analytics tools
Experience managing agency relationships
Technical Skills
Paid advertising : Google Ads, LinkedIn Ads, Facebook Ads, retargeting platforms
Marketing automation : Active Campaign, HubSpot, Marketo, or similar
Analytics tools : Google Analytics, Google Tag Manager, PostHog
GTME & ABM tooling : Clay, Smartlead, Demandbase, 6sense, or similar
Event platforms : Zoom, Hopin, or similar
CRM integration : Salesforce
WHAT SUCCESS LOOKS LIKE In your first 6 months, you'll have: Established paid advertising programs with measurable ROI
Launched our first ABM campaigns targeting high-value accounts
Created and executed a consistent newsletter strategy
Built event marketing programs for virtual and in-person events
Implemented lead scoring and qualification processes
Established demand generation reporting and analytics
Key Metrics You'll Own
Marketing qualified leads (MQLs)
and
Sales Accepted
conversion rates
Cost per lead (CPL)
and cost per acquisition (CPA)
Campaign ROI
and pipeline contribution
Event attendance
and engagement rates
Email performance
(open rates, click rates, conversions)
Account engagement
and progression rates
Why WunderGraph?
Work from wherever you thrivewere fully remote and globally distributed. If you're in Miami, come work with us in person! We also provide co-working space options worldwide if needed.
Pick your preferred work hardware
We focus on getting stuff done, and on having fun whilst doing so: work hard, play hard!
You can make a real difference and find lots of opportunities to grow together with us
Discretionary PTO: take the time you need to recharge
Competitive compensation, we aim to pay in the 75% and 90% percentile for market and location
Depending on location, we offer healthcare benefits according to local standards. In the United States, we offer healthcare, dental and vision cover.
Team retreats across the globe
Note: This is a full-time, fully remote position. We are looking for someone who is available to work during United States business hours, however, we are open to applications from European (CET) time zone as well. The Process
We respect your time and interest in WunderGraph. This is why we're aiming to make the process as fast as possible. Here's what you can expect: 30 min intro call with Alex from our People team
30 min discussion with the hiring manager (VP of Marketing). Following this, you might receive a small take home assignment related to the role you are applying for. This is your chance to prove your skill!
Complete the assignment and review together with the VP of Marketing
Meet the founders
Culture fit call with team members
Offer
Our process also includes reference and background checks. We aim to respond or provide feedback in 2 or 3 days between each stage of the process. We're usually hiring through Deel as our Employer of Record, except for Germany or Florida where we're hiring directly. WunderGraph is an equal opportunity workplace; we welcome people from all backgrounds. You can find out more about our ways of working together here: WunderGraph Public Handbook and Resources Were looking forward to your application so we can grow together! #J-18808-Ljbffr