Varicent Corporation
Market Development Executive
Varicent Corporation, Minneapolis, Minnesota, United States, 55400
Overview
At Varicent, were transforming the Sales Performance Management (SPM) market with cutting-edge SaaS solutions that empower revenue leaders to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent is recognized in multiple industry rankings and is trusted by global leaders across diverse industries. Heres why youll thrive at Varicent: Innovate with Purpose: Build impactful solutions for customers worldwide. Join Excellence: Work in a diverse, collaborative, and innovative team. Shape the Future: Lead in redefining revenue optimization. Grow Together: Unlock your potential in a supportive environment. We are seeking a Market Development Executive Workday to drive pipeline creation and accelerate revenue growth within the Workday ecosystem. This role expands Varicents market presence by engaging Workday sellers, building and executing ecosystem enablement programs, and supporting strategic pursuits in collaboration with Varicent Regional Sales Managers (RSMs) and Presales. Success will be measured by Workday-sourced pipeline development, Workday-sourced bookings, customer adoption, and partner engagement outcomes. What Youll Do
Lead the outreach, planning, and execution of in-person Workday Enablement Meetings, equipping Workday sellers to position Varicent effectively. Drive the development of Workday-sourced pipeline through direct outreach to Workday account and opportunity owners (with tailored account-level POVs) and the design and execution of 1:many marketing and ecosystem events. Act as the Workday subject matter expert in support of Varicent RSMs and Presales, shaping pursuit strategy and ensuring effective co-sell execution. Maintain an accurate and timely weekly forecast, including opportunity notes and account status updates in CRM. Collaborate cross-functionally with Marketing, Alliances, Services, and Product teams to align programs, messaging, and delivery to Workdays priorities. Support and/or lead supplemental strategic initiatives that strengthen Varicents position in the Workday ecosystem, such as roadmap development, customer value documentation, competitive positioning, and ecosystem expansion.
What Youll Bring
Experience 7+ years in enterprise SaaS sales, presales, partner/alliances management, or business development roles. 3+ years of experience working with or alongside ecosystem partners (Workday experience strongly preferred). Demonstrated ability to build pipeline through partner-led or co-sell motions. Proven success enabling sellers and delivering partner-driven marketing programs. Skills & Knowledge Strong relationship-building skills with partner sellers and executives. Ability to deliver compelling presentations and facilitate in-person enablement sessions. Deep understanding of enterprise software sales cycles and partner co-sell mechanics. Strategic account planning, opportunity qualification, and pursuit support expertise. Strong organizational discipline with CRM, pipeline management, and forecasting. Industry-specific knowledge in at least one of Workdays priority verticals (e.g., Financial Services, Technology & Media, Professional & Business Services, Retail, or Manufacturing) with the ability to connect Varicents solutions to industry-specific challenges and trends. Familiarity with incentive compensation, territory and quota planning, or sales performance management processes is a plus. Education Bachelors degree in Business, Marketing, or related field required. MBA or equivalent experience a plus. Success Factors 1-3 Months Onboard and gain deep knowledge of Varicents solutions, Workday ecosystem strategy, and co-sell playbooks. Establish relationships with Workday RVPs, AEs, and key Varicent stakeholders. Deliver first Workday enablement session(s) and begin contributing to joint account planning. Build and submit a 90-day plan with target accounts, pipeline goals, and enablement schedule. 4-6 Months Lead multiple in-person Workday Enablement Meetings and at least one 1:many marketing event. Consistently contribute to Workday-sourced pipeline through account-level POV outreach. Actively support pursuits in at least 35 joint opportunities, demonstrating role as Workday SME in co-sell environments. Deliver accurate weekly forecasts and maintain opportunity-level detail. 7 Months & beyond Own quarterly Workday-sourced pipeline and ACV goals. Serve as a trusted advisor to Workday sellers and a key enabler of Varicent field teams. Expand influence by leading strategic initiatives such as connector adoption campaigns, customer storytelling, or competitive enablement. Demonstrate measurable business impact: multi-million-dollar sourced pipeline, closed ACV wins, and broadened Workday ecosystem presence. Prepare for future leadership by mentoring newer team members or taking on regional/industry ownership within the Workday program. Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require accommodation at any time during the recruitment process please email accomodations@varicent.com Varicent is also committed to compliance with all fair employment practices regarding citizenship and immigration status. By applying for a position at Varicent and/or by using this portal, you declare and confirm that you have read and agree to our Job Applicant Privacy Notice and that the information provided by you as part of your application is true and complete and includes no misrepresentation or material omission of fact Demographic Survey For Varicent We invite you to participate in this survey to help us evaluate the effectiveness of our diversity and inclusion initiatives. Your responses will remain confidential and will be stored separately from your name and application. If you prefer, you may choose I dont wish to answer for any question. Which Ethnicity do Identify With? * What Gender Do You Best Identify With? * Do you identify as a member of the 2SLGBTQIA+ Community ? * Do You Identify As Someone With a Disability? * We invite you to participate in this survey to help us evaluate the effectiveness of our diversity and inclusion initiatives. Your responses will remain confidential and will be stored separately from your name and application. #J-18808-Ljbffr
At Varicent, were transforming the Sales Performance Management (SPM) market with cutting-edge SaaS solutions that empower revenue leaders to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent is recognized in multiple industry rankings and is trusted by global leaders across diverse industries. Heres why youll thrive at Varicent: Innovate with Purpose: Build impactful solutions for customers worldwide. Join Excellence: Work in a diverse, collaborative, and innovative team. Shape the Future: Lead in redefining revenue optimization. Grow Together: Unlock your potential in a supportive environment. We are seeking a Market Development Executive Workday to drive pipeline creation and accelerate revenue growth within the Workday ecosystem. This role expands Varicents market presence by engaging Workday sellers, building and executing ecosystem enablement programs, and supporting strategic pursuits in collaboration with Varicent Regional Sales Managers (RSMs) and Presales. Success will be measured by Workday-sourced pipeline development, Workday-sourced bookings, customer adoption, and partner engagement outcomes. What Youll Do
Lead the outreach, planning, and execution of in-person Workday Enablement Meetings, equipping Workday sellers to position Varicent effectively. Drive the development of Workday-sourced pipeline through direct outreach to Workday account and opportunity owners (with tailored account-level POVs) and the design and execution of 1:many marketing and ecosystem events. Act as the Workday subject matter expert in support of Varicent RSMs and Presales, shaping pursuit strategy and ensuring effective co-sell execution. Maintain an accurate and timely weekly forecast, including opportunity notes and account status updates in CRM. Collaborate cross-functionally with Marketing, Alliances, Services, and Product teams to align programs, messaging, and delivery to Workdays priorities. Support and/or lead supplemental strategic initiatives that strengthen Varicents position in the Workday ecosystem, such as roadmap development, customer value documentation, competitive positioning, and ecosystem expansion.
What Youll Bring
Experience 7+ years in enterprise SaaS sales, presales, partner/alliances management, or business development roles. 3+ years of experience working with or alongside ecosystem partners (Workday experience strongly preferred). Demonstrated ability to build pipeline through partner-led or co-sell motions. Proven success enabling sellers and delivering partner-driven marketing programs. Skills & Knowledge Strong relationship-building skills with partner sellers and executives. Ability to deliver compelling presentations and facilitate in-person enablement sessions. Deep understanding of enterprise software sales cycles and partner co-sell mechanics. Strategic account planning, opportunity qualification, and pursuit support expertise. Strong organizational discipline with CRM, pipeline management, and forecasting. Industry-specific knowledge in at least one of Workdays priority verticals (e.g., Financial Services, Technology & Media, Professional & Business Services, Retail, or Manufacturing) with the ability to connect Varicents solutions to industry-specific challenges and trends. Familiarity with incentive compensation, territory and quota planning, or sales performance management processes is a plus. Education Bachelors degree in Business, Marketing, or related field required. MBA or equivalent experience a plus. Success Factors 1-3 Months Onboard and gain deep knowledge of Varicents solutions, Workday ecosystem strategy, and co-sell playbooks. Establish relationships with Workday RVPs, AEs, and key Varicent stakeholders. Deliver first Workday enablement session(s) and begin contributing to joint account planning. Build and submit a 90-day plan with target accounts, pipeline goals, and enablement schedule. 4-6 Months Lead multiple in-person Workday Enablement Meetings and at least one 1:many marketing event. Consistently contribute to Workday-sourced pipeline through account-level POV outreach. Actively support pursuits in at least 35 joint opportunities, demonstrating role as Workday SME in co-sell environments. Deliver accurate weekly forecasts and maintain opportunity-level detail. 7 Months & beyond Own quarterly Workday-sourced pipeline and ACV goals. Serve as a trusted advisor to Workday sellers and a key enabler of Varicent field teams. Expand influence by leading strategic initiatives such as connector adoption campaigns, customer storytelling, or competitive enablement. Demonstrate measurable business impact: multi-million-dollar sourced pipeline, closed ACV wins, and broadened Workday ecosystem presence. Prepare for future leadership by mentoring newer team members or taking on regional/industry ownership within the Workday program. Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require accommodation at any time during the recruitment process please email accomodations@varicent.com Varicent is also committed to compliance with all fair employment practices regarding citizenship and immigration status. By applying for a position at Varicent and/or by using this portal, you declare and confirm that you have read and agree to our Job Applicant Privacy Notice and that the information provided by you as part of your application is true and complete and includes no misrepresentation or material omission of fact Demographic Survey For Varicent We invite you to participate in this survey to help us evaluate the effectiveness of our diversity and inclusion initiatives. Your responses will remain confidential and will be stored separately from your name and application. If you prefer, you may choose I dont wish to answer for any question. Which Ethnicity do Identify With? * What Gender Do You Best Identify With? * Do you identify as a member of the 2SLGBTQIA+ Community ? * Do You Identify As Someone With a Disability? * We invite you to participate in this survey to help us evaluate the effectiveness of our diversity and inclusion initiatives. Your responses will remain confidential and will be stored separately from your name and application. #J-18808-Ljbffr