Launch Potato is hiring: Marketing Manager, CRO in Alpharetta

Overview

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Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Responsibilities

• Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns.
• Bring revenue-driving optimizations to life through hands-on building, multi-variate analysis, launching, and reporting to ensure flawless execution and continuous iteration.
• Collaborate with optimization leads to move quickly on ideas and reduce bottlenecks; partner with Copy, Design, and Media teams to finalize inputs and launches.
• Monitor and document test results, ensuring tests follow specifications and are tracked accurately.
• Create clear insights and documentation to inform future optimizations and cross-functional teammates.
• Monitor multiple KPIs, prepare comprehensive analyses, and report findings to stakeholders.

Qualifications

• Must have: Strong follow-through and task ownership; thrives on getting things done.
• Experience running A/B tests, QA’ing launches, and reporting on test outcomes.
• Ability to update copy, layout, and page flows within testing tools or CMS and a solid understanding of what impacts conversion, even if you’re not the strategist.
• Working knowledge of analytics platforms like Google Analytics, Looker, or similar.
• Clear communicator who can work across Copy, Design, and Media teams.
• Creative mindset with the ability to spot UX friction and suggest improvements based on behavior.

• Experience: 3+ years in a performance marketing or CRO execution role. You’ve launched tests, owned QA and implementation, and collaborated with strategic leads to bring ideas to life.

What You’ll Do

Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns, delivering revenue-driving optimizations through hands-on building, testing, and reporting to ensure flawless execution and continuous iteration.

Outcomes (Performance Expectations)

• Test Execution: Launch 2–3 high-quality A/B tests per week (copy, layout, UX flow) across desktop and mobile.
• QA & Launch Reliability: Ensure tests and optimizations are implemented error-free, follow spec, and are tracked accurately.
• Insight Documentation: Summarize and document test results clearly to inform future optimizations.
• Task Velocity Support: Partner with optimization leads to move quickly on ideas and reduce bottlenecks.
• Collaboration & Handoff: Work cross-functionally to get inputs, finalize creative, and prep launches efficiently.
• Multi-Variable Analyses: Create and monitor clear & comprehensive reports that track multiple KPIs, both internal and external.

Success Looks Like

• You consistently ship high-quality tests and optimizations that match the strategy brief.
• You stay on top of timelines and follow through on implementation steps.
• You catch bugs or tracking issues before they go live.
• You share learnings that help the broader team execute better.
• You’re a reliable executor who enables strategists and creatives to move faster.

Compensation

Base salary: $85,000 - $100,000 per year

Total compensation includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, with future increases based on company and personal performance.

Equal Opportunity: Launch Potato is committed to diversity and inclusion. We are an Equal Employment Opportunity company and do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability status, or other legally protected characteristics.

We can remove non-essential job postings and keep this role focused on the Marketing Manager, CRO position only.