Gap Inc.
About Gap Inc. Our brands bridge the gaps we see in the world.?Old Navy democratizes style to ensure everyone?has access to quality fashion at every price point. Athleta unleashes the potential of every woman,?regardless of body size, age or ethnicity. Banana?Republic believes in sustainable luxury for all. And Gap?inspires the world to bring individuality to modern, responsibly made?essentials. This simple ideathat we all deserve to belong,?and on our own termsis core to who we are as a?company and how we make decisions.?Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet.?Ready to learn fast, create with audacity?and lead boldly? Join our team. About the RoleThe Sr. Coordinator of Influencer Marketing & Advocacy is the engine that keeps our creator programs moving. Sitting on Gap Inc.s centralized Marketing Shared Services team, youll play a crucial role in bringing influence and advocacy strategies to life across multiple brands. From fueling creator affiliate programs to building day-to-day connections with advocates, youll help scale our community, spark cultural relevance and drive real impact. Youll work side by side with marketing, merchandising and top social media platform partners, as well as multiple internal teams, to ensure our creator affiliate and advocacy efforts are seamless, engaging and effective. The ideal candidate is a social media native who loves discovering rising creators, has an eye for whats next to trend, is an exceptional communicator, and can balance creativity with detail, polish and great execution.What Youll DoInfluence & Advocacy Support:Partner with the Sr. Manager of Influencer Marketing and Advocacy to bring affiliate and advocacy strategies to lifeCoordinate cross-functional needs for influencer/affiliate gifting, outreach and campaign executionSupport creator advocacy campaigns to ensure constant flow of scroll-stopping, trend-driving contentDrive always-on creator outreach, identifying new engagement opportunities and building lasting relationships with creatorsCreator Affiliate Support:Work closely with the centralized affiliate team to align efforts for maximum impactAssist with creator affiliate campaign execution on both owned platforms as well as external platforms like LTK and ShopMyHelp manage brand TikTok Shops, from targeted outreach and sampling efforts to spotting viral product momentsPartner with merchandising teams to connect key product priorities to creator commerce opportunitiesAd-Hoc Support:Develop and distribute newsletters and mass communications to our growing community of creator advocates and affiliatesTrack, measure and report results with a focus on continuous optimizationAssist in executing product gifting and outreach requests from PR, brand marketing and paid media teamsProvide on-the-ground support for photo shoots, brand events, conferences and conventions, or other activations when neededWho You AreA social media savant. You live and breathe creators and spot trends before they blow up. When it comes to IYKYK moments, Y almost always KA clear communicator. Whether in a deck, an email or in person, you know how to get a message across cleanly and effectivelyAn eagle-eye for details. Organized, deadline-driven and never without a checklist or a calendarA collaborator. You thrive in collaborative environments and enjoy building bridges, not wallsA competitor. You have an innate desire to win and are always pushing to top your last successA creative spark. When things feel boring or monotone, you love thinking of new ways to show up differently.This position can be based in New York City or Los Angeles