Genmab
Senior Manager, CRM Platform Architecture & Innovation (Veeva / Salesforce)
Genmab, Princeton, New Jersey, us, 08543
Senior Manager, CRM Platform Architecture & Innovation (Veeva / Salesforce)
Genmab is seeking a dynamic and experienced Senior Manager, Veeva CRM / Salesforce Developer & Admin to join our growing Data, Digital & AI (DD&AI) organization. Genmab is transitioning to a hub-and-spoke commercialization model and seeking a seasoned Senior Manager, Veeva / Salesforce CRM Developer & Admin to design and govern the framework that empowers business "spokes" via a centralized platform "hub." Sitting at the intersection of technology, business, and patient impact, you will be the strategicand hands-onguardian of Genmab's CRM and allied commercialization platforms, ensuring field and home-office teams deliver remarkable experiences to healthcare professionals (HCPs) and patients. You will serve as the technical and strategic owner of Genmab's CRM platformcrafting and executing a bold, forward-thinking roadmap. You will ensure our platforms are scalable, compliant, integrated, and insights-driven to support both field operations and internal teams across global markets. This role is based out of our Princeton office and requires you to be on site 60% of the time. Core Duties: Own the end-to-end technical architecture for Veeva CRM (Online/ iRep /Engage) and multi-cloud Salesforce Life Science Cloud. Produce and maintain a living solution blueprint covering data models, integration patterns (API-first, event-driven), security controls, and GxP /21 CFR Part 11 compliance. Align architecture with downstream data-platforms (Snowflake, Reltio MDM, AWS) and enterprise identity management systems. Lead configuration of Veeva modules (Account Management, Call Reporting, CLM, Events Management, Approved Emails, Surveys, Medical Inquiry) and Salesforce features (Flows, Declarative Sharing, Apex). Templatized configuration using Copado for Veeva CRM to ensure repeatable deployments across regions. Drive hands-on custom development: Apex services, Lightning Web Components, Platform Events, Visualforce, Veeva MyInsights dashboards, and integration micro-services. Enforce clean code practices and maintain ? 85% automated test coverage. Design and operate CI/CD pipelines (GitLab CI, SFDX, Copado, Tricentis /Tosca) for version-controlled, GxP-validated releases across Sandboxes, SIT, UAT, and Production. Orchestrate deployments and rollback strategies; champion DevSecOps and Infrastructure-as-Code for middleware (Informatica). Own the multi-year CRM vision and roadmap, aligning with DD&AI strategy. Drive platform governance, standardization, and best practices across global markets. Translate complex business requirements into scalable technical solutions. Partner with Commercial, Medical Affairs, and Data teams to surface insights and streamline field workflows. Mentor and lead a diverse, high-performing team of admins, developers, and analysts. Manage budgets, cost-benefit analyses, and platform KPIs to demonstrate value. Scout, prototype, and operationalize emerging technologiesgenerative-AI, predictive analytics, conversational botsacross Salesforce and Veeva to elevate HCP engagement and field productivity. Lead rapid proof-of-concepts (? 12 weeks) with Data Science teams to test use-cases such as AI call-note summarization, smart segmentation, and next-best-action recommendations. Establish an innovation backlog and governance model to funnel successful pilots into the main CI/CD release train while ensuring privacy, ethical-AI, and GxP compliance. Required Qualifications: Experience: 8+ years overall in CRM; 3+ years as a Salesforce /Veeva admindeveloper in life-sciences (pharma/biotech) commercial & medical domains. Education: Bachelor's in computer science, Engineering, or related field (Master's preferred). Certifications: Salesforce Administrator or Developer (mandatory); Veeva CRM Admin or equivalent (preferred). Technical Expertise: Advanced configuration/development (Apex, Flows, Visualforce, LWC, Triggers). Proven leadership of multi-cloud Salesforce implementations. DevSecOps & CI/CD (SFDX, GitLab) and automated testing frameworks (Copado, Tricentis). API-first integration design with middleware and data ecosystems. Domain Knowledge: Life Science Commercial and Medical Operations for US and EU and Japan, Oncology launch and EU commercial experience desirable; deep understanding of 21 CFR Part 11, GDPR, Sunshine/Open Payments. Soft Skills: Exceptional leadership, stakeholder-management, and negotiation abilities. Preferred Skills & Attributes: Master's degree in Computer Science, Information Systems. Familiarity with GxP compliance and European data-privacy regulations. Demonstrated success improving field productivity, data quality, and customer insight. Strong financial acumen (budgeting, cost-benefit, risk management). Comfortable operating in global, customer-facing environments with diverse stakeholders.
Genmab is seeking a dynamic and experienced Senior Manager, Veeva CRM / Salesforce Developer & Admin to join our growing Data, Digital & AI (DD&AI) organization. Genmab is transitioning to a hub-and-spoke commercialization model and seeking a seasoned Senior Manager, Veeva / Salesforce CRM Developer & Admin to design and govern the framework that empowers business "spokes" via a centralized platform "hub." Sitting at the intersection of technology, business, and patient impact, you will be the strategicand hands-onguardian of Genmab's CRM and allied commercialization platforms, ensuring field and home-office teams deliver remarkable experiences to healthcare professionals (HCPs) and patients. You will serve as the technical and strategic owner of Genmab's CRM platformcrafting and executing a bold, forward-thinking roadmap. You will ensure our platforms are scalable, compliant, integrated, and insights-driven to support both field operations and internal teams across global markets. This role is based out of our Princeton office and requires you to be on site 60% of the time. Core Duties: Own the end-to-end technical architecture for Veeva CRM (Online/ iRep /Engage) and multi-cloud Salesforce Life Science Cloud. Produce and maintain a living solution blueprint covering data models, integration patterns (API-first, event-driven), security controls, and GxP /21 CFR Part 11 compliance. Align architecture with downstream data-platforms (Snowflake, Reltio MDM, AWS) and enterprise identity management systems. Lead configuration of Veeva modules (Account Management, Call Reporting, CLM, Events Management, Approved Emails, Surveys, Medical Inquiry) and Salesforce features (Flows, Declarative Sharing, Apex). Templatized configuration using Copado for Veeva CRM to ensure repeatable deployments across regions. Drive hands-on custom development: Apex services, Lightning Web Components, Platform Events, Visualforce, Veeva MyInsights dashboards, and integration micro-services. Enforce clean code practices and maintain ? 85% automated test coverage. Design and operate CI/CD pipelines (GitLab CI, SFDX, Copado, Tricentis /Tosca) for version-controlled, GxP-validated releases across Sandboxes, SIT, UAT, and Production. Orchestrate deployments and rollback strategies; champion DevSecOps and Infrastructure-as-Code for middleware (Informatica). Own the multi-year CRM vision and roadmap, aligning with DD&AI strategy. Drive platform governance, standardization, and best practices across global markets. Translate complex business requirements into scalable technical solutions. Partner with Commercial, Medical Affairs, and Data teams to surface insights and streamline field workflows. Mentor and lead a diverse, high-performing team of admins, developers, and analysts. Manage budgets, cost-benefit analyses, and platform KPIs to demonstrate value. Scout, prototype, and operationalize emerging technologiesgenerative-AI, predictive analytics, conversational botsacross Salesforce and Veeva to elevate HCP engagement and field productivity. Lead rapid proof-of-concepts (? 12 weeks) with Data Science teams to test use-cases such as AI call-note summarization, smart segmentation, and next-best-action recommendations. Establish an innovation backlog and governance model to funnel successful pilots into the main CI/CD release train while ensuring privacy, ethical-AI, and GxP compliance. Required Qualifications: Experience: 8+ years overall in CRM; 3+ years as a Salesforce /Veeva admindeveloper in life-sciences (pharma/biotech) commercial & medical domains. Education: Bachelor's in computer science, Engineering, or related field (Master's preferred). Certifications: Salesforce Administrator or Developer (mandatory); Veeva CRM Admin or equivalent (preferred). Technical Expertise: Advanced configuration/development (Apex, Flows, Visualforce, LWC, Triggers). Proven leadership of multi-cloud Salesforce implementations. DevSecOps & CI/CD (SFDX, GitLab) and automated testing frameworks (Copado, Tricentis). API-first integration design with middleware and data ecosystems. Domain Knowledge: Life Science Commercial and Medical Operations for US and EU and Japan, Oncology launch and EU commercial experience desirable; deep understanding of 21 CFR Part 11, GDPR, Sunshine/Open Payments. Soft Skills: Exceptional leadership, stakeholder-management, and negotiation abilities. Preferred Skills & Attributes: Master's degree in Computer Science, Information Systems. Familiarity with GxP compliance and European data-privacy regulations. Demonstrated success improving field productivity, data quality, and customer insight. Strong financial acumen (budgeting, cost-benefit, risk management). Comfortable operating in global, customer-facing environments with diverse stakeholders.