Oliver Wyman
Oliver Wyman - Senior Marketing Director, Strategic Activation, Americas
Oliver Wyman, Dallas, Texas, United States, 75215
Overview Oliver Wyman is a global leader in management consulting with offices in 70 cities across 30 countries. We help clients optimize their business, improve operations and risk management, and accelerate performance to seize opportunities. Oliver Wyman is a business of Marsh McLennan (NYSE: MMC).
Find out more about this role by reading the information below, then apply to be considered. Job Overview Senior Marketing Director, Strategic Activation Americas – serve as the trusted deputy to the Head of Americas Marketing. Lead the design and delivery of integrated marketing programs that elevate Oliver Wyman’s commercial priorities, bringing insights, expertise, and solutions to life for the C-suite and measurable business impact. Shape how Oliver Wyman shows up in the market by connecting brand, content, media, events, and client engagement. Lead agile programs and a high-performing team to translate bold ideas into orchestrated campaigns with real-world results. This is an outcomes-driven role where success is measured by brand visibility, priority account engagement (ABM), qualified demand and pipeline contribution, media share of voice, executive visibility, and commercial growth. Key Responsibilities
Campaign Leadership Build and activate cross-functional campaigns tied to Oliver Wyman’s client issues and growth priorities. Integrate owned content, earned and paid media, events, sponsorships, and digital experiences into coherent, high-impact programs with clear accountability across directly managed team members and cross-functional squads. Outcomes-Driven Execution Drive to results with clear KPIs. Campaigns may include the following outcomes: Increased awareness and brand equity among C-level decision makers Deeper engagement with priority clients and accounts (ABM) Growth in qualified demand and pipeline for strategic offerings with explicit pipeline attribution Stronger media presence on key topics and themes Elevated visibility of Oliver Wyman experts and leadership AI-Enabled Marketing Use AI tools and automation to increase marketing velocity, scale personalization, and surface deeper insights, helping the team do more with precision and speed. Integrated Planning & Activation Ensure seamless collaboration across internal teams, uniting regional marketing with national priorities and firmwide brand initiatives. Align field, industry, communications, and digital programs for greater impact. Executive Visibility Partner with communications and thought leadership teams to amplify Oliver Wyman’s most influential voices through earned media, flagship events, digital platforms, and custom content. Measurement, Optimization & Reporting Establish standardized dashboards and reporting frameworks to track campaign and channel performance; implement rhythms (weekly/monthly/quarterly) that translate insights into action. Build an experimentation plan and maintain an optimization backlog grounded in statistical rigor and ROI impact. Produce concise executive readouts that connect marketing activity to commercial outcomes, with recommendations to reallocate budget to highest-return initiatives. Account-Based Marketing (ABM) Design and scale ABM programs for priority accounts, aligning with account teams to deepen executive engagement and accelerate opportunity creation. Establish account tiering, personalization approaches, and executive visibility strategies; integrate intent, fit, and engagement signals into targeting and offer design. Lead Generation Build a performance engine across paid/owned/earned channels with clear funnel definitions (e.g., MQL, SQL), lead routing and SLA alignment with sales, and a test-and-learn roadmap to increase conversion and velocity. Partner with marketing operations to implement scoring, intent signals, and journey analytics that improve targeting and offer relevancy. Team Leadership Build, lead, and develop a direct team of marketers with clear goals, coaching, and performance management; establish agile operating models that integrate campaign strategy, ABM, content, media, events, and digital to deliver coherent, high-impact programs. Experience Required 15+ years of experience in integrated B2B marketing or communications roles, ideally within consulting, professional services, or a similarly matrixed, global firm Strong ability to translate complex ideas into market-ready storytelling Proven success building and scaling multi-channel campaigns tied to business growth Fluency in industry-specific and cross-industry go-to-market strategy Comfort with AI and emerging tools that power efficiency Strong collaboration and leadership skills with influence across teams and senior stakeholders Demonstrated experience leading and developing direct reports and cross-functional squads Passion for brand, creativity, commercial outcomes, and the client voice Company and Workplace Oliver Wyman, a business of Marsh McLennan (NYSE: MMC), is a management consulting firm combining deep industry knowledge with specialized expertise to help clients optimize their business, improve operations and accelerate performance. Marsh McLennan is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. For more information, visit oliverwyman.com, or follow on LinkedIn and X. Equality, Diversity & Accommodation Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnicity, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status, or any other characteristic protected by law. If you require accommodations, please contact reasonableaccommodations@mmc.com. Workspace and Roles Marsh McLennan supports hybrid work; all colleagues are expected to be in their local office or onsite with clients at least three days per week. Office-based teams will designate an anchor day for in-person collaboration.
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Find out more about this role by reading the information below, then apply to be considered. Job Overview Senior Marketing Director, Strategic Activation Americas – serve as the trusted deputy to the Head of Americas Marketing. Lead the design and delivery of integrated marketing programs that elevate Oliver Wyman’s commercial priorities, bringing insights, expertise, and solutions to life for the C-suite and measurable business impact. Shape how Oliver Wyman shows up in the market by connecting brand, content, media, events, and client engagement. Lead agile programs and a high-performing team to translate bold ideas into orchestrated campaigns with real-world results. This is an outcomes-driven role where success is measured by brand visibility, priority account engagement (ABM), qualified demand and pipeline contribution, media share of voice, executive visibility, and commercial growth. Key Responsibilities
Campaign Leadership Build and activate cross-functional campaigns tied to Oliver Wyman’s client issues and growth priorities. Integrate owned content, earned and paid media, events, sponsorships, and digital experiences into coherent, high-impact programs with clear accountability across directly managed team members and cross-functional squads. Outcomes-Driven Execution Drive to results with clear KPIs. Campaigns may include the following outcomes: Increased awareness and brand equity among C-level decision makers Deeper engagement with priority clients and accounts (ABM) Growth in qualified demand and pipeline for strategic offerings with explicit pipeline attribution Stronger media presence on key topics and themes Elevated visibility of Oliver Wyman experts and leadership AI-Enabled Marketing Use AI tools and automation to increase marketing velocity, scale personalization, and surface deeper insights, helping the team do more with precision and speed. Integrated Planning & Activation Ensure seamless collaboration across internal teams, uniting regional marketing with national priorities and firmwide brand initiatives. Align field, industry, communications, and digital programs for greater impact. Executive Visibility Partner with communications and thought leadership teams to amplify Oliver Wyman’s most influential voices through earned media, flagship events, digital platforms, and custom content. Measurement, Optimization & Reporting Establish standardized dashboards and reporting frameworks to track campaign and channel performance; implement rhythms (weekly/monthly/quarterly) that translate insights into action. Build an experimentation plan and maintain an optimization backlog grounded in statistical rigor and ROI impact. Produce concise executive readouts that connect marketing activity to commercial outcomes, with recommendations to reallocate budget to highest-return initiatives. Account-Based Marketing (ABM) Design and scale ABM programs for priority accounts, aligning with account teams to deepen executive engagement and accelerate opportunity creation. Establish account tiering, personalization approaches, and executive visibility strategies; integrate intent, fit, and engagement signals into targeting and offer design. Lead Generation Build a performance engine across paid/owned/earned channels with clear funnel definitions (e.g., MQL, SQL), lead routing and SLA alignment with sales, and a test-and-learn roadmap to increase conversion and velocity. Partner with marketing operations to implement scoring, intent signals, and journey analytics that improve targeting and offer relevancy. Team Leadership Build, lead, and develop a direct team of marketers with clear goals, coaching, and performance management; establish agile operating models that integrate campaign strategy, ABM, content, media, events, and digital to deliver coherent, high-impact programs. Experience Required 15+ years of experience in integrated B2B marketing or communications roles, ideally within consulting, professional services, or a similarly matrixed, global firm Strong ability to translate complex ideas into market-ready storytelling Proven success building and scaling multi-channel campaigns tied to business growth Fluency in industry-specific and cross-industry go-to-market strategy Comfort with AI and emerging tools that power efficiency Strong collaboration and leadership skills with influence across teams and senior stakeholders Demonstrated experience leading and developing direct reports and cross-functional squads Passion for brand, creativity, commercial outcomes, and the client voice Company and Workplace Oliver Wyman, a business of Marsh McLennan (NYSE: MMC), is a management consulting firm combining deep industry knowledge with specialized expertise to help clients optimize their business, improve operations and accelerate performance. Marsh McLennan is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. For more information, visit oliverwyman.com, or follow on LinkedIn and X. Equality, Diversity & Accommodation Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnicity, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status, or any other characteristic protected by law. If you require accommodations, please contact reasonableaccommodations@mmc.com. Workspace and Roles Marsh McLennan supports hybrid work; all colleagues are expected to be in their local office or onsite with clients at least three days per week. Office-based teams will designate an anchor day for in-person collaboration.
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