Marketing Manager (B2B) Job at The Planet Group in Franklin

Job Description

The Planet Group is seeking an on-site Marketing Manager (B2B) to join one of our clients; a global leader in precision measurement and control solutions for the plastics industry. Our client has been innovating for over 70 years, helping manufacturers around the world improve efficiency, quality, and sustainability in extrusion, molding, and process control applications.

• Location: Franklin, MA (on-site 5 days per week)
• Salary: $90-$120,000+ depending on experience

The Marketing Manager will lead global marketing efforts and drive brand growth. This role is ideal for a marketing professional ready to take the next step in managing cross-channel initiatives that build awareness, generate qualified leads, and support sales growth. A strong background in inbound marketing and demand generation is essential.

This role requires someone who can manage day-to-day marketing execution while coordinating with cross-functional teams and third-party vendors. Success in this position will be measured by the ability to drive measurable results through lead-generation programs, effective content strategy, and brand consistency.

Marketing Manager Responsibilities:

• Develop and execute global marketing strategies and campaigns to increase brand visibility and drive qualified leads through inbound channels.
• Manage and optimize digital marketing initiatives (website, SEO/SEM, email marketing, and social media).
• Lead the creation of marketing collateral, including product datasheets, presentations, videos, and print materials.
• Oversee and analyze marketing performance metrics, providing data-driven insights and recommendations.
• Manage external vendors, agencies, and creative partners to support campaign execution.
• Partner with Product Management, Sales, and Engineering to ensure message alignment and support new product launches.
• Maintain and update the corporate website to enhance usability, SEO rankings, and content engagement.
• Coordinate marketing efforts for trade shows, symposiums, and corporate events.
• Support public relations initiatives including media outreach, press releases, and thought leadership content.
• Develop and manage the marketing budget, ensuring optimal resource allocation.

Marketing Manager Qualifications:

• 5+ years of B2B marketing experience with a background in an industrial manufacturing environment.
• Demonstrated success in inbound marketing, lead generation, and marketing automation platforms.
• Strong project management skills and ability to manage multiple campaigns and stakeholders.
• Proficient in tools such as Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro), CRM, PowerPoint, Excel, and CMS platforms.
• Experience using SEO tools, Google Analytics, and social media scheduling platforms.
• Basic video and photography skills a plus.
• Excellent verbal and written communication skills.

Key Performance Metrics:

• Growth in inbound lead generation and marketing-qualified leads (MQLs).
• Campaign performance (CTR, conversion rate, cost-per-lead, etc.).
• Website traffic and engagement.
• Brand awareness and social media growth.

Other Requirements:

• Up to 25%, including international travel for trade shows and events (Asia and Europe)

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it's from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org or .jobs.

The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.